Comments on: Using Email Marketing To Create Buzz About Cyber Monday Sales

By: Celeste Nelson

Celeste Nelson — Sun, 10 Jan 2010 17:21:28 +0000

I think you are right. When you are offering something of true value, and sending it to an audience you know wants to receive your email – the time and day matters less and less.

By: Dennis Dalangin

Dennis Dalangin — Fri, 04 Dec 2009 22:42:58 +0000

This is good stuff. You can also determine the best time to send off an email campaign by using social media like Twitter. If you use Twitter Search you can find the hot topics that are being discussed when (eg beginning of the week, middle, end?). You can follow the RSS feed of this search through Google reader and review the trends of what you are tracking. If you can identify this then you can send off your campaign at the right time.

By: Wendy Lowe

Wendy Lowe — Thu, 03 Dec 2009 18:54:47 +0000

Thanks for sharing this information with your readers, Ann! Hope everyone had a successful Cyber Monday.

By: Sue anne

Sue anne — Sun, 29 Nov 2009 10:57:51 +0000

A/B Testing is critical for finding out what works for your list. Email and landing page conversion is still too new for there to be any absolutes.

By: Steven Roddy

Steven Roddy — Sun, 29 Nov 2009 01:55:50 +0000

Actually, I found by changing the date and time that I send my newsletters out that I have increased my open rate by 17%.
It might not work for all but it certainly worked for this ol boy.