Comments on: Use Social Media for Consideration in B2B Marketing

By: Joakim Ditlev

Joakim Ditlev — Wed, 02 Jul 2008 15:15:06 +0000

I agree – great topic. However, I find it hard to find some really value-adding ways of using apps like facebook in B2B Marketing. Most B2B services using this are really just fan clubs or a community for employees.
Any cool examples of how this can be used?

By: HiYaYa

HiYaYa — Tue, 01 Jul 2008 17:38:59 +0000

Social Media is an exciting new frontier in marketing B2B Services. Using LinkedIn I have been able to acquire a large amount of business in software development/database development in a very short amount of time with my startup venture http://www.HiYaYa.com.
I am currently actively researching the best method to use YouTube for a service business and also for Ecommerce sites.
Great article and thanks Dust!n for the informative Web Strategist link.
-Nathan Lands

By: DUST!N

DUST!N — Fri, 27 Jun 2008 15:48:16 +0000

Paul,
Great topic. One I’m trying to dive into more myself. There are challenges to B2B social media strategies.
Jeremiah Owyang covered some of this in a recent post:
http://www.web-strategist.com/blog/2008/06/18/liveblog-whats-wrong-with-the-white-label-social-networking-industry/

By: Mike Marn

Mike Marn — Fri, 27 Jun 2008 14:41:15 +0000

Well said. Sure it’s another annoying “unquantifiable” — but your targets aren’t worried about fitting your measuring criteria. You need to do everything that “helps.” The purchase cycle for costly equipment, software systems, etc is long, and actual purchases infrequent. Social media gives the marketer the perfect opportunity to maintain conversation and relevance with key audiences in between.
Hey, even the provider of a frequently purchased, low-cost B2B service (FedEx) found merit to “owning” virtual delivery on Facebook. (See our post on it, if interested.) It’s not a blog, but it does tap social media in an interesting way!

By: Lewis Green

Lewis Green — Thu, 26 Jun 2008 14:44:11 +0000

Paul,
Right on target. The only caveat I add is don’t totally disregard page views. Although they might not generate leads, they do tell us what most interests readers and can be useful in shaping our content. Thanks Paul.