MarketingVOX: Among core search engines in September ‘07, Google Sites remained the top search property with more than 5.3 billion core searches conducted – a 57 percent share of the search market, according to the monthly comScore qSearch analysis of the search marketplace, reports MarketingCharts.
Along with Google, Yahoo Sites and the Ask Network posted month-over-month share gains, comScore reported.
Shortcuts to tables/charts that appear in this article:
- comScore Core Search – Share of Searches
- comScore Core Search – Number of Queries
- Nielsen/NetRatings – Top 10 Search Providers
- comScore Expanded Search Query Report
Core Search RankingsAccording to comScore’s Sept. US data:
- Behind Google’s 57.0 percent share, Yahoo Sites ranked second with 23.7 percent, followed by Microsoft Sites (10.3 percent), Ask Network (4.7 percent) and Time Warner Network (4.3 percent).
- Americans conducted 9.4 billion searches at the core search engines – a 4 percent seasonal decline from August (Sept. is a shorter month, with a long holiday weekend).
- More than 5.3 billion core searches were conducted at Google Sites during the month, while Yahoo Sites recorded 2.2 billion searches.
Meanwhile, Nielsen/NetRatings also released (pdf) its Sept. search report: See today’s MarketingCharts graph, and the NetRatings top 10 search provider rankings:
Expanded Search Rankings
According to comScore’s Sept. analysis of the Top 50 properties worldwide where search activity is observed:
- Google Sites led the pack with 6.6 billion searches.
- Yahoo Sites ranked second with nearly 2.4 billion searches, followed by Microsoft Sites (999 million), Time Warner Network (843 million) and Fox Interactive Media (492 million).
- Despite the decline in overall search activity in September, Ask.com gained 10 percent from August levels.
