MarketingVOX: The top 50 magazines have doubled use of video on their websites in ‘07, but remain slow to adopt other “web 2.0″ features.
Video use jumped from 34 percent in 2006 to 60 percent in 2007, according to a new study from Bivings. And mobile technology jumped from 14 percent last year to 34 percent this year.
Other features aren’t catching on as quickly. The use of reporter blogs rose to 58 percent, from 40 percent last year. And requiring readers to register for certain types of content rose four percent to 42 percent this year.
Bivings says magazines are trailing behind newspapers’ adoption of web 2.0. Interestingly enough, another recent study found that magazines are at the cutting-edge in capturing a whole new potential audience online.
MarketingCharts provides more findings and charts from the Bivings study.
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