MediaBuyerPlanner: Univision’s channel 41 in New York pulled its largest audience ever for its 6 p.m. Spanish-language TV news program in the February 2007 sweeps period. The newscast also beat out English-language TV stations WNBC, WCBS-TV and WNYW in the key news audience group, adults 25-54.
Univision 41 finished fifth overall among New York’s TV stations in households and total persons, according to Nielsen. This marks the highest rank ever for a NY Spanish-language TV station; the station beat both English-language WPIX Channel 11 and WWOR Channel 9, as well Spanish-language Telemundo’s WNJU Channel 47. Univision 41 is up seven percent in households and five percent in total persons.
WWOR’s total audience is the lowest ever for a major NY English-language TV station in the history of sweeps (since 1971), according to Univision.
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- Univision Has ‘Strong Story to Tell,’ Must Convince Advertisers
- Spanish-language News Programs Win in New York
- Univision Finishes 2nd in NYC 6PM Local News
- Univision Sale to Have Little Impact on Media Buyers, for Now
- Univision Hits Biggest Numbers Ever Among Young Viewers
- Univision Puts Self Up for Sale
- Nielsen Adds Univision to Ratings
