MediaBuyerPlanner: This year, internet ad spending in the U.S. will outpace radio, according to a new report from eMarketer. Online spending has already overtaken radio in the U.K., writes Media Life.
The eMarketer forecast predicts that online ad spending will hit $21.7 billion for 2007 – $1.3 billion more than radio. Internet spending trailed radio by more than $3 billion last year. The report also predicts that web spending will double between now and 2011, where as radio spending will grow by just $2.2 billion.
eMarketer’s prediction suggests that the internet will surpass radio a year before a similar prediction from ZenithOptimedia, which said back in April that the change would take place in 2008.
Related stories:
- Internet Passes Radio, on TV’s Heels as ‘Most Essential’
- BIAfn: Radio to Grow 2.2 Percent in ‘07
- Prediction: Radio Ad Spend to Drop below Internet in ‘08
- Ad Spend Rose 4.6 Percent; Internet, Spot TV Show Fastest Growth
- More Advertisers to Increase TV Spend than Online Media
- Zenith, McCann, GroupM Offer Optimistic ‘07 Ad Outlook
- Internet to Surpass Radio, Become Fourth-Largest Medium
