MediaBuyerPlanner: Direct marketing spend reached 2.3 billion pounds last year – a 12.2 percent share in the overall U.K. advertising market, writes Data Quality News, an Experian company.
That represents a strong return in a difficult year for advertising as a whole and for direct mail in particular, which had to deal with changes to the U.K.’s postal pricing system.
Related stories:
- Disabled Veterans Raise $7.5 Million via Direct Mail
- Study: Consumers Respond to Coupons, Discounts in Direct Mail
- Vertis: Young Men More Likely to Read Grocery Store Direct Mail
- Direct Marketing No Longer Such a Snoozer
- 85% of UK’s FSI Direct Mail Opened
