MediaBuyerPlanner: Covidien, originally Tyco Health Care, has partnered with the Boston Red Sox in what is reported to involve a seven-figure investment.
The deal will include the company’s name and logo atop the “Green Monster,” the left field wall at Fenway Park, writes the Sun Chronicle. Covidien is being spun off as part of the breakup of the Tyco electronics and healthcare conglomerate, and is hoping to garner some exposure for its new name.
Covidien is also making a major donation to the Red Sox Foundation.
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