http://www.mpdailyfix.com/trust-is-most-important-measure-for-reputation-the-top-ten-us-companies/?utm_source=rss&utm_medium=rss&utm_campaign=trust-is-most-important-measure-for-reputation-the-top-ten-us-companies Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/trust-is-most-important-measure-for-reputation-the-top-ten-us-companies/comment-page-1/#comment-35888 antuan Fri, 26 Dec 2008 08:27:54 +0000 http://www.mpdailyfix.com/trust-is-most-important-measure-for-reputation-the-top-ten-us-companies/#comment-35888 Check out Trust-index. It is a way to measure how trusted an item is. Items can be of very different nature (service providers, brands, persons, etc). The mechanism is pretty simple, users can vote each item from 1 (minumum trust) to 5 (maximum trust). An average (the Trust-index) is calculated from all the votes issued. The higher it gets, the higher trust that item is generating on voters. Check out Trust-index. It is a way to measure how trusted an item is. Items can be of very different nature (service providers, brands, persons, etc). The mechanism is pretty simple, users can vote each item from 1 (minumum trust) to 5 (maximum trust). An average (the Trust-index) is calculated from all the votes issued. The higher it gets, the higher trust that item is generating on voters.

]]> http://www.mpdailyfix.com/trust-is-most-important-measure-for-reputation-the-top-ten-us-companies/comment-page-1/#comment-35887 Neil Anuskiewicz Thu, 03 Jul 2008 22:45:45 +0000 http://www.mpdailyfix.com/trust-is-most-important-measure-for-reputation-the-top-ten-us-companies/#comment-35887 I get the feeling Valeria reads a lot of books. That is a very, very good thing. Web sites, blogs, etc., are great but reading a book is a whole different level of learning. I get the feeling Valeria reads a lot of books. That is a very, very good thing.
Web sites, blogs, etc., are great but reading a book is a whole different level of learning.

]]> http://www.mpdailyfix.com/trust-is-most-important-measure-for-reputation-the-top-ten-us-companies/comment-page-1/#comment-35886 Valeria Maltoni Wed, 02 Jul 2008 01:36:37 +0000 http://www.mpdailyfix.com/trust-is-most-important-measure-for-reputation-the-top-ten-us-companies/#comment-35886 Thank you for the reference, Nick. With the Google, today we can easily find books, even with titles or authors alone. Here's the link for those who wish to look into it <a href="http://tiny.cc/DBR3t" rel="nofollow">http://tiny.cc/DBR3t</a> Thank you for the reference, Nick. With the Google, today we can easily find books, even with titles or authors alone.
Here’s the link for those who wish to look into it http://tiny.cc/DBR3t

]]> http://www.mpdailyfix.com/trust-is-most-important-measure-for-reputation-the-top-ten-us-companies/comment-page-1/#comment-35885 Nick DiGiacomo Tue, 01 Jul 2008 17:26:00 +0000 http://www.mpdailyfix.com/trust-is-most-important-measure-for-reputation-the-top-ten-us-companies/#comment-35885 Valeria - Thanks for the welcome. I have read Groundswell, and found it a good summary. The more specific inspiration for how we're approaching company reputation comes from the use of Bayesian methods in marketing (cf. Peter E. Rossi, Greg Allenby, and Rob McCulloch "Bayesian Statistics and Marketing"). These methods underpin the algorithms we use to turn "gossip" into numbers. I just realized I put in an actual book reference as opposed to a link. How old-school ;-) Valeria – Thanks for the welcome. I have read Groundswell, and found it a good summary. The more specific inspiration for how we’re approaching company reputation comes from the use of Bayesian methods in marketing (cf. Peter E. Rossi, Greg Allenby, and Rob McCulloch “Bayesian Statistics and Marketing”). These methods underpin the algorithms we use to turn “gossip” into numbers.
I just realized I put in an actual book reference as opposed to a link. How old-school

]]> http://www.mpdailyfix.com/trust-is-most-important-measure-for-reputation-the-top-ten-us-companies/comment-page-1/#comment-35884 Valeria Maltoni Wed, 25 Jun 2008 16:56:52 +0000 http://www.mpdailyfix.com/trust-is-most-important-measure-for-reputation-the-top-ten-us-companies/#comment-35884 @Neil - sometimes it manages to be just a smile. @Elaine - LOL. @Richard - I was surprised that Dell was not in the top ten and pleased to see three technology companies there. Everything needs rethinking. Social media and conversations have shifter the paradigm of business. Not a day too soon, either. Thank you for the link. Always eager to learn. @Neil – sometimes it manages to be just a smile.
@Elaine – LOL.
@Richard – I was surprised that Dell was not in the top ten and pleased to see three technology companies there. Everything needs rethinking. Social media and conversations have shifter the paradigm of business. Not a day too soon, either. Thank you for the link. Always eager to learn.

]]> http://www.mpdailyfix.com/trust-is-most-important-measure-for-reputation-the-top-ten-us-companies/comment-page-1/#comment-35883 RichardatDELL Wed, 25 Jun 2008 16:23:10 +0000 http://www.mpdailyfix.com/trust-is-most-important-measure-for-reputation-the-top-ten-us-companies/#comment-35883 Hi Valeria, One of my favorite topics and an area I have done some work in is the whole area of corporate reputations. A link and resource I find really helpful is here <a href="http://www.reputationinstitute.com/." rel="nofollow">http://www.reputationinstitute.com/.</a> I do think the traditional "reputation" studies, data and concepts may needs some re-thinking as the emerging online world has an impact. Hi Valeria,
One of my favorite topics and an area I have done some work in is the whole area of corporate reputations. A link and resource I find really helpful is here http://www.reputationinstitute.com/. I do think the traditional “reputation” studies, data and concepts may needs some re-thinking as the emerging online world has an impact.

]]> http://www.mpdailyfix.com/trust-is-most-important-measure-for-reputation-the-top-ten-us-companies/comment-page-1/#comment-35882 Neil Anuskiewicz Wed, 25 Jun 2008 16:22:54 +0000 http://www.mpdailyfix.com/trust-is-most-important-measure-for-reputation-the-top-ten-us-companies/#comment-35882 Yes, I am sure Valeria either winces or laughs every time she sees a post from me. Not sure which. :-) Yes, I am sure Valeria either winces or laughs every time she sees a post from me. Not sure which.

]]> http://www.mpdailyfix.com/trust-is-most-important-measure-for-reputation-the-top-ten-us-companies/comment-page-1/#comment-35881 Elaine Fogel Wed, 25 Jun 2008 15:38:28 +0000 http://www.mpdailyfix.com/trust-is-most-important-measure-for-reputation-the-top-ten-us-companies/#comment-35881 I like the post, Valeria...but most importantly, I'm blown away by Neil's Italian! I like the post, Valeria…but most importantly, I’m blown away by Neil’s Italian!

]]> http://www.mpdailyfix.com/trust-is-most-important-measure-for-reputation-the-top-ten-us-companies/comment-page-1/#comment-35880 Neil Anuskiewicz Wed, 25 Jun 2008 13:38:51 +0000 http://www.mpdailyfix.com/trust-is-most-important-measure-for-reputation-the-top-ten-us-companies/#comment-35880 Ciao Valeria, Siete assolutamente corretto. Per un commercio e molto importante avere una reputazione onesta. Molti nuovi clienti vengono perche un amico ha parlato di un commercio che e fantastico. Grazie per la scrittura. Ciao Valeria,
Siete assolutamente corretto. Per un commercio e molto importante avere una reputazione onesta.
Molti nuovi clienti vengono perche un amico ha parlato di un commercio che e fantastico.
Grazie per la scrittura.

]]> http://www.mpdailyfix.com/trust-is-most-important-measure-for-reputation-the-top-ten-us-companies/comment-page-1/#comment-35879 Valeria Maltoni Wed, 25 Jun 2008 12:35:36 +0000 http://www.mpdailyfix.com/trust-is-most-important-measure-for-reputation-the-top-ten-us-companies/#comment-35879 To me integrity = do what you say you will do. Which is easier to demonstrate in an open and candid forum than it is to do behind closed doors. Hence my emphasis on the adoption of tools that allow that open conversation. One of the most vexing issues organizations face today is the loss of internal alignment. Without alignment there is no common voice and agreement as to how to demonstrate that integrity. Thank you for the link and for expanding on the thread. To me integrity = do what you say you will do. Which is easier to demonstrate in an open and candid forum than it is to do behind closed doors. Hence my emphasis on the adoption of tools that allow that open conversation.
One of the most vexing issues organizations face today is the loss of internal alignment. Without alignment there is no common voice and agreement as to how to demonstrate that integrity.
Thank you for the link and for expanding on the thread.

]]> http://www.mpdailyfix.com/trust-is-most-important-measure-for-reputation-the-top-ten-us-companies/comment-page-1/#comment-35878 Brendan Jarvis Wed, 25 Jun 2008 01:43:31 +0000 http://www.mpdailyfix.com/trust-is-most-important-measure-for-reputation-the-top-ten-us-companies/#comment-35878 Hi Valeria Thanks for this post. It's relevant to a seminar I attended this morning. There was one thing missing from your list of building blocks that deserves to be there - integrity. The speaker who shared this with me this morning (www.hannahsamuels.com) talked about it in these terms. Acting with integrity builds trust. Trust builds reputation. Reputation builds loyalty. Following this logic, individuals or companies that fail to act with integrity do not build trust. Hi Valeria
Thanks for this post. It’s relevant to a seminar I attended this morning.
There was one thing missing from your list of building blocks that deserves to be there – integrity.
The speaker who shared this with me this morning (www.hannahsamuels.com) talked about it in these terms.
Acting with integrity builds trust. Trust builds reputation. Reputation builds loyalty.
Following this logic, individuals or companies that fail to act with integrity do not build trust.

]]> http://www.mpdailyfix.com/trust-is-most-important-measure-for-reputation-the-top-ten-us-companies/comment-page-1/#comment-35877 Valeria Maltoni Tue, 24 Jun 2008 21:09:32 +0000 http://www.mpdailyfix.com/trust-is-most-important-measure-for-reputation-the-top-ten-us-companies/#comment-35877 @Lewis - it was interesting to see the measurement piece being quoted with such authority. I like the conclusion about improving understanding vs. familiarity and the implications on relationships and community building. @Nick - welcome to the conversation and thank you for sharing. Have you read Groundswell? There are many ideas on the use of social media for customer intelligence and insights. @Lewis – it was interesting to see the measurement piece being quoted with such authority. I like the conclusion about improving understanding vs. familiarity and the implications on relationships and community building.
@Nick – welcome to the conversation and thank you for sharing. Have you read Groundswell? There are many ideas on the use of social media for customer intelligence and insights.

]]> http://www.mpdailyfix.com/trust-is-most-important-measure-for-reputation-the-top-ten-us-companies/comment-page-1/#comment-35876 Nick DiGiacomo Tue, 24 Jun 2008 14:21:29 +0000 http://www.mpdailyfix.com/trust-is-most-important-measure-for-reputation-the-top-ten-us-companies/#comment-35876 Reputation is - by most definitions - a social evaluation. To measure the reputation of a company, you must find a way to tap into the "gossip cloud" that surrounds the company. Historically, this is done by consumer surveys. We think Web-based social media offers an opportunity to make more timely and accurate measurements of company reputation. If you are interested in knowing more, please check out the website we've just launched: <a href="http://www.vanno.com/" rel="nofollow">http://www.vanno.com/</a> Reputation is – by most definitions – a social evaluation. To measure the reputation of a company, you must find a way to tap into the “gossip cloud” that surrounds the company. Historically, this is done by consumer surveys.
We think Web-based social media offers an opportunity to make more timely and accurate measurements of company reputation. If you are interested in knowing more, please check out the website we’ve just launched:
http://www.vanno.com/

]]> http://www.mpdailyfix.com/trust-is-most-important-measure-for-reputation-the-top-ten-us-companies/comment-page-1/#comment-35875 Lewis Green Tue, 24 Jun 2008 14:10:18 +0000 http://www.mpdailyfix.com/trust-is-most-important-measure-for-reputation-the-top-ten-us-companies/#comment-35875 Valeria, Thanks for sharing the research. I have been using similar research in my presentations. The research supports good old common sense: We buy products and services from people, not brands or slogans. When we trust those people, we become loyal customers and buy more. Valeria,
Thanks for sharing the research. I have been using similar research in my presentations.
The research supports good old common sense: We buy products and services from people, not brands or slogans. When we trust those people, we become loyal customers and buy more.

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