MediaBuyerPlanner: Nearly 90 percent of marketers surveyed in a new study claim that they are getting more value from their live programs and events than they were getting three years ago.
The Trendwatch study, conducted by TBA Global and Event Marketer, went via email to 100 b-to-b brand marketers at Fortune 1,000 companies, writes BtoB. More than a third of respondents (36.5 percent) said that experiential marketing is the most effective vehicle for forging a bond between the company and the consumer. That tactic was listed higher than advertising, direct marketing, sales promotion, online and public relations.
An overwhelming majority of marketers surveyed (85.5 percent) said they are conducting as many or more events than they did three years ago.
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