MediaBuyerPlanner: Toyota has launched an all-new Engines of Change program to tout its Hybrid Synergy drive.
The Engines of Change campaign is designed to interact with the endurance community at each triathlon by educating and engaging participants, supporters and spectators in the program through a wide range of online and offline activities, writes Environmental Leader. The events include an interactive, on-site display of Toyota?s hybrid vehicle, Prius, for attendees to learn more about hybrid technology and win prizes.
The Engines of Change website will serve as an online community for participants and spectators of all races.
Toyota is also continuing its sponsorship of triathlon events, USA Swimming and the Toyota-United Pro Cycling Team in 2007.
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