Comments on: Top Ten Secrets to Social Network Superstardom

By: Mistie

Mistie — Fri, 05 Aug 2011 05:28:35 +0000

Paul wonder article… Social Media Marketing in my view point levels the playing field and small medium businesses can fight back at large companies which in places like youtube where stars are being discovered are just such examples.

By: Dhiraj Shah

Dhiraj Shah — Tue, 15 Mar 2011 10:45:08 +0000

No mattter, in the short run, whatever moves you to the top, but I strongly feel point #3 is needed if you want to be a forever superstardom in social networking platforms. “Content is STILL king, but conversation is queen (and conversion is the prince)” It’s great.

By: eorourke

eorourke — Sat, 05 Jun 2010 00:19:15 +0000

Every social network has its advantages and disadvantages. It’s important for businesses to analyze and compare each network against their social media goals and needs. Checkout a full social media network comparison matrix here: http://eugeneorourke.com/blog/best-social-platform-for-marketers/

By: Muskblog » Marketing with Social Media

Muskblog » Marketing with Social Media — Sat, 08 May 2010 06:22:04 +0000

[...] Top Ten Secrets to Social Network Superstardom [...]

By: Social Networking Platform

Social Networking Platform — Fri, 23 Oct 2009 21:34:29 +0000

Thanks Paul for the great article!!
I love reading your articles!!

By: Pedro Colaco

Pedro Colaco — Tue, 13 Oct 2009 14:33:03 +0000

Great article. I think you missed highlighting one point which I think is critical: Social Media Marketing levels the playing field and small medium businesses can fight back at large companies by being innovative and leveraging one thing all of them have: a core fan group. It really is a case of David vs. Goliath where the big brands have the $$$, the consultants, the experts and the small guy has creativity and innovation and the ability to react and change things quickly. In this economy adapting to changing conditions with Social Media Marketing is definitely something to explore.

By: Myspace Marketing Manager

Myspace Marketing Manager — Thu, 27 Aug 2009 11:09:13 +0000

Yes,
And to keep being organized you a need a tool which can save you contact information for all the social networks you are in.
François@mmm

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By: Randy Ambrose

Randy Ambrose — Mon, 20 Jul 2009 03:57:47 +0000

The ‘Social Network Marketing’ idea is new for me. I did however once run a ‘Network Marketing’ company. The internet has definitely become a new twist to an old idea so to speak. My products have been out of the market for over 10 years and now I find myself in new territory. I very much appreciqate your insights. Your advise will certainly help build my roadmap to utilizing these new tools as I re-introduce my products to the world. I am very thankful. SIncerely, Randy Ambrose

By: Shalini Bahl

Shalini Bahl — Wed, 17 Jun 2009 14:55:29 +0000

This was an awesome article – I loved the ideas and the humor and clarity in presenting the ideas.
My purpose is to bring mindfulness in marketing and I loved the points made in this article about Participation being the 5th P and authenticity. Social networking is going to be very important for mindful/conscious businesses because it allows them to tell their story and connect with people in very authentic ways. And it is feasible even for small companies with a big purpose to educate people about their purpose – no need for expensive advertisements, which range from being completely inauthentic to good entertainment at best.
I think the concerns that big companies have about adopting this are legitimate, if you are thinking using the old marketing paradigm. And as Paul mentioned social networking is a mindset and not a tactic. This means that if the company allows and encourages the people in the company to be authentic and share who they are and what they bring to their work. If the company creates a corporate culture that encourages its employees to participate as a community around what the company stands for and how each one of them adds value and meaning, then the company is connecting with the customers through its employees’ authentic communications. This way the company does not have to fear its key social networking officers leaving the company and it is consistent with the mindset of Authentic Participation.

By: Mark Plackett

Mark Plackett — Thu, 11 Jun 2009 21:40:50 +0000

Change Your Mindset link is broken – I was interested in seeing what that one had to say.
I liked the article – good practical advice. I get that it is a networking exercise, one of the three legs of the stool – networking, marketing, selling. I believe lots of us are looking at social network marketing as some sort of short-cut. I’m no longer doing that.
Thanks.

By: maikeru76

maikeru76 — Tue, 24 Mar 2009 01:14:37 +0000

A gem of a thought “Pull not push”…writing this one on my handy-dandy marketing notebook…

By: Phil

Phil — Tue, 24 Mar 2009 00:57:18 +0000

It’s always great to see articles like this. Although the material is not new, we all need to be reminded that SocMed. is after all, all about being “social”… the rest is simply a consequence thereof whatever your preferred outcome.

By: Esther

Esther — Fri, 20 Mar 2009 03:33:41 +0000

Great Article..
Thank you!
Esther

By: David Rosen

David Rosen — Thu, 19 Mar 2009 14:15:42 +0000

Great Article and well written advice!

By: gesundheit

gesundheit — Thu, 12 Mar 2009 21:45:50 +0000

Sehr wertvolle Informationen! Empfehlen!

By: Tom Britton

Tom Britton — Mon, 09 Mar 2009 18:48:26 +0000

I enjoyed your post. I believe 100% in being open and honest about who you are when replying. That is the essence of social media and I hate it when people hide behind screens to protect their identities. Especially when their response is of the negative sort.

By: Jeff Paul Scam

Jeff Paul Scam — Tue, 24 Feb 2009 18:45:45 +0000

When it comes down to defining internet marketing I don’t distinguish between traditional and internet marketing. To me, it’s simply all marketing. Everything has to be incorporated market a brand. There are no short-cuts.

By: Jeff Paul Scam

Jeff Paul Scam — Tue, 24 Feb 2009 18:45:39 +0000

By: david henderson

david henderson — Mon, 23 Feb 2009 09:12:11 +0000

maybe we should be talking more about Business Networking as opposed to Social Networking – there’s enough mind share out there to pander to your social appetite, maybe it’s time for whozintown.com?

By: website conversion secrets

website conversion secrets — Tue, 17 Feb 2009 10:38:39 +0000

Yes i know what you mean, I found a tool on http://www.eziseo.com that will perform a traffic website conversion calculation and tell you your ROI for your volume of visitors.

By: webmarketing23

webmarketing23 — Sun, 08 Feb 2009 23:30:06 +0000

Internet Marketing are evolving because there are vast of needs in developing online businesses.

By: Giedrius Ivanauskas

Giedrius Ivanauskas — Thu, 05 Feb 2009 01:59:36 +0000

Great post. the 10th secret should be – Be flexible and innovative. As the social media apps are still evolving marketers should be flexible and innovative in choosing the means of the communications and tailor them according to the products and services they offer.

By: Raymund

Raymund — Wed, 04 Feb 2009 14:43:49 +0000

One big difference between marketing online and offline is that online requires speed in building credibility. There are so many people out there purely into making big bucks instead of offering real value. Social media is a good way to build credibility.

By: Melissa Albano

Melissa Albano — Tue, 03 Feb 2009 16:14:52 +0000

Great post. As a consultant, which I would imagine many of your readers are, I find it absolutely crucial to “give away” a certain amount of free advice, and share knowledge and experiences. The social networking community, specifically the Big 3 you mention above, provides the best medium for doing so. There is no better testimonial than proving yourself.
Thanks

By: Paul Chaney

Paul Chaney — Tue, 03 Feb 2009 15:33:27 +0000

@Aileen – I was wondering when or if you would show up. Glad to see you did. You are an original, the real deal!

By: Aileen Bennett

Aileen Bennett — Tue, 03 Feb 2009 15:29:25 +0000

sorry link was wrong.. that’s so ME. (just to prove i’m being myself!

By: Aileen Bennett

Aileen Bennett — Tue, 03 Feb 2009 15:28:17 +0000

Thanks for the mention Paul.
Love the article.
BEing YOURSELF is all about being transparent, being the same person (with all your differing facets) in business and in life. With the web it is so easy to find out about all aspects of someone’s life. If we come across conflicting information, we don’t spend time analyzing it, we just leave without a sense of trust.
Keep up the great work.

By: Paul Chaney

Paul Chaney — Tue, 03 Feb 2009 15:03:14 +0000

@chuynh – I understand Bobby’s point. Nothing here is original, but rather a simple reminder of what works and what doesn’t, much of which has been gleaned from others.
There is a real tension that exists between personal and corporate branding. Can you do one without forsaking the other? I think so. However, you’re right that personal brands and their respective social equity travels with the person. It’s a chance I think companies should be willing to take.
@Ellen – That’s right. As Miyagi said, “Balanace, Danielsan, balance.”
@Mark – You’re absolutely right. SMM is not a solution for quick lead generation, but, rather, the building of long-term trusted relationships.

By: tom martin

tom martin — Tue, 03 Feb 2009 14:47:14 +0000

Paul
Here is my #10 -
Patience. It isn’t a virtue, it’s a mandate in SM. Don’t expect results tomorrow but done right, SM will create results for lots of tomorrows.
- Tom