MediaBuyerPlanner: Some 23% of the circulation of the Top 50 business magazines (ranked by circulation) has been acquired by telemarketing, according to a recent IQ Resource analysis of controlled-circulation business magazines.
Of the Top 50’s 10.384 million total circulation, 2.348 million had been so acquired, writes Circulation Management (via MarketingCharts). Excluding healthcare titles, top 50 publishers acquired 42% of subscribers via telemarketing.
The Top 5 SRDS (Standard Rate and Data Service) categories obtaining subscribers via telemarketing:
- Fitness Professional – 83%
- Industrial Automation – 81%
- Chain Stores – 80%
- Packaging (users) – 80%
- Manufacturing/Industries, Equipment – 80%
IQR collected and analyzed data from paragraph 3b on all BPA U.S. titles (1,200+ titles with total circulation of more than 34 million).
Related stories:
- Biz Mags Look to Make Up Print Losses Online
- Home-based Telemarketers Save Employers 32% in Overhead
- Direct Response Gets Biggest Slice of B2B Budget
- Time Inc. Merges Print, Online Ad Sales for Biz Titles
- 76% of Adults on DNC List
== Choosing a Telemarketing Company? ==
“When Choosing a telemarketing company ask the following questions and you can’t go wrong.”
1.Are you calling B2B (Business to Business) or B2C (Business to Consumer)? If you want to call consumers make sure your list is scrubbed against the National Do Not Call List.
2. What is your primary goal? Tele-sales, appointment seting, or tele-findraising?
3. If you are interested in tele-sales…What are you trying to sell (tangible or non-tangible item)… Do they have experience selling non-tangible items (services like insurance)? or tangible (products like tools)or both?
4. If you are interested in Appointment setting…do they specialize in setting phone appointments, physical appointments or Web-ex style appointments. Some Telelmarketing companies like Pro-Sales Solutions (www.pro-salessolutions.com) specialize in all 3 types of appointment setting and therefore can do all 3 simultaneously. This way if the prospect can not meet in person (due to scheduling) he/she can meet via web-ex, and you won’t lose the prospect.
5. If you are trying to do fundraising using a telemarketing company can be very useful. Ask the telemarketing company if they do tele-fundraising. If you are a non-profit, see if they will give you a non-profit discount.
6. Ask them if you will know the price in advance and if there are any hidden costs. A good company will not charge you extra for your first script, per call (unless calling international) and should be able to give you a flat rate per hour upfront. A list is usual the only extra cost (average $150-$250/1,000) but you can save this if you provide your own list. Remember in the end you should own the list and script!
The most important thing to remember is to make sure the telemarketing company has experience.
That they do not just hire high school kids to work in a boiler room, but instead hire professionals who have experience getting through gate keepers and speaking with high level key professionals in companies.