MediaBuyerPlanner: A billboard campaign that showed models whose pants have fallen down around their ankles because they aren’t wearing any belts has been yanked by Clear Channel Outdoor from Los Angeles billboards.
The signs were pulled after Jack Weiss, Los Angeles’s 5th District Councilman, complained, according to Streets Ahead, the leather accessory brand that was running the campaign.
“The models are wearing about 90 percent more clothing than most fashion models,” said creative director, Richard Yelland, whose firm, Curtis Birch, Inc., created the campaign. “The ads were yanked without question even though there are far racier ones in the marketplace.”
The campaign has been up and running on billboards located in prominent locations throughout the city for a period of about two months, but just days after the ad appeared on a digital billboard located within the 5th District, the ads were pulled.
The ads were running on 10 of Clear Channel’s digital billboards as well as on multiple print boards citywide.
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