MarketingVOX: Blamed as a source for the rise in obese children, McDonalds is recruiting moms to act as citizen consumer reporters, according to Ad Age.
The idea is to ultimately select moms for “behind-the-counter” access to McDonalds food – from how and where their food is grown, all the way to the fryer.
This stems from moms’ influence on the web thanks to their social networking ties online – which McDonalds feels is bigger than any executive’s, and on par with a doctor’s opinion in terms of what’s good for the family.
This isn’t the first time McDonalds called for input from moms. McDonalds already has a “Global Moms Panel” where moms advise it on its products and marketing.
Ultimately, McDonalds thinks moms will better its public perception.
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