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MediaBuyerPlanner: Time magazine has announced that it will shift its on-sale day from Monday to Friday, allowing it to compete head-on for advertising dollars against BusinessWeek, an important aspect of the move as newsweeklies have struggled for advertisers in the last year.
Time is in the middle of a reconfiguration, and the move to a Friday newsstand date, with the majority of subscribers receiving their issues on Saturday, will help the magazine to compete with other weekly news magazines, according to BtoB. The shift of the publication’s delivery date comes two months after Richard Stengel was named managing editor of the magazine. Stengel replaced previous managing editor Jim Kelly, who was promoted to a newly created post of managing editor for Time Inc. in May.
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