Comments on: Thinking Of Shifting All Of Your Advertising Online? Not So Fast…

By: dedicated server

dedicated server — Tue, 13 Oct 2009 05:08:19 +0000

I’ll go and sticky this if you get some good replies

By: Ted Mininni

Ted Mininni — Tue, 25 Aug 2009 01:20:51 +0000

Hi Kimmo,
You have made a good point. Lower cost advertising is appealing to many businesses. Still, if it’s popping up all over the place it’s hardly reaching a target audience, and causing considerable irritation to boot. So it’s a good idea for marketers to slow down and consider where they ought to be spending their advertising dollars. That generally means allocating monies into several vehicles and putting a concerted campaign together, as Lewis pointed out. Without those factors, companies might as well flush their money down the drain.
Thanks for weighing in, Kimmo. I appreciate your input.

By: Kimmo Linkama

Kimmo Linkama — Mon, 24 Aug 2009 21:57:42 +0000

I think the flow of marketers to online media is mostly a cost-driven approach to a demand-driven problem.
People (and companies) are not buying as much as they used to, so the solution for vendors is to switch to less costly media. Which, alas, doesn’t work as well as they thought.

By: Ted Mininni

Ted Mininni — Mon, 24 Aug 2009 11:47:26 +0000

Julian,
You’re right about this: many of the internet ads that pop up are not for all of us. And many are annoyed by them; especially when we arrive on sites we really want to read, including blogs. But the point about proper targeting of prospects is an important one, in that case. Right? I mean: why would advertisers place ads indiscriminately at this stage of the game? It’s a waste of their time and money since they’re not likely to reach many of the consumers in their intended audience.
Thanks for weighing in, Julian. I appreciate your comments.

By: Julian Lockhart

Julian Lockhart — Sat, 22 Aug 2009 21:53:03 +0000

I don’t like ads for acai or whiter teeth masquerading as personal blogs.
That being case there is something to be said for annoying ads that are hard to close, etc. The fact is they convert more(for the time being).
I think that the people who are annoyed by these ads(myself included) need to get that these advertisers are NOT marketing to us. And they don’t really care if we are annoyed. We probably weren’t going to buy anyway.
These ads are designed for and work on a particular demographic.

By: Ted Mininni

Ted Mininni — Thu, 20 Aug 2009 19:03:37 +0000

Asquaredgroup,
Your observation correlates with the findings in the research from the Brandweek article. What you said is tantalizing: “There are much more effective ways of marketing, both online and off.” Can you elaborate on that and give us some of your ideas in this regard? I’d love to hear them.
Thanks for weighing in, asquaredgroup. Much appreciated.

By: asquaredgroup

asquaredgroup — Thu, 20 Aug 2009 18:52:44 +0000

I spend, on average, 15 hours a day online. There is always more than one place to get the information I need. If a site has sound-augmented ads, ads that block text, or ads that are difficult to close out, the site will lose me.
There are much more effective ways of marketing, both online and off.

By: Ted Mininni

Ted Mininni — Thu, 20 Aug 2009 14:51:04 +0000

Thanks for the kudos, Strategic Growth Advisors. As is the case with all good marketing, a clear strategy has to be put in place first. Then the right mix of tools and tactics go a long way to implementing that strategy.
I appreciate your commenting.

By: Strategic Growth Advisors

Strategic Growth Advisors — Thu, 20 Aug 2009 04:21:48 +0000

Now this is one post most online marketers and entrepreneurs will really find useful!
Thanks, Tim, for clarifying things. Nowadays, the most common mindset is “once you go online, you’ll go big time!”
Keep those posts coming!

By: Ted Mininni

Ted Mininni — Wed, 19 Aug 2009 21:15:14 +0000

Jesse,
Thanks for thinking this through with solid answers to the questions posed in my post. I appreciate it. You’ve spoken for a lot of people today who have the same pet peeves you’ve cited about internet advertising. It’s irritating when we want to read something, only to have an ad expand over the material and block it from view.
Like your idea about interactive advertising and instant gratification. With rapid technological advancements and advertisers looking for ways to best the competition, I expect we’ll see your ideas to come to fruition sooner than later. But, as you point out, there are still some “hurdles to overcome”.
Good stuff, Jesse.