http://www.mpdailyfix.com/the-why-and-how-of-engaging-bloggers-at-your-event/?utm_source=rss&utm_medium=rss&utm_campaign=the-why-and-how-of-engaging-bloggers-at-your-event Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/the-why-and-how-of-engaging-bloggers-at-your-event/comment-page-1/#comment-34754 Sean Howard Thu, 05 Jun 2008 18:37:57 +0000 http://www.mpdailyfix.com/the-why-and-how-of-engaging-bloggers-at-your-event/#comment-34754 Thanks Sylvie. Your welcome! For anyone in the Ontario region looking to buy wine, I highly recommend checking out Sylvie's sommelier website. Thanks Sylvie. Your welcome! For anyone in the Ontario region looking to buy wine, I highly recommend checking out Sylvie’s sommelier website.

]]> http://www.mpdailyfix.com/the-why-and-how-of-engaging-bloggers-at-your-event/comment-page-1/#comment-34753 Sylvie Wed, 04 Jun 2008 18:29:28 +0000 http://www.mpdailyfix.com/the-why-and-how-of-engaging-bloggers-at-your-event/#comment-34753 thanks Sean! this is great info for a small company like ours. Always looking for ways to increase exposure. thanks Sean! this is great info for a small company like ours. Always looking for ways to increase exposure.

]]> http://www.mpdailyfix.com/the-why-and-how-of-engaging-bloggers-at-your-event/comment-page-1/#comment-34752 Sean Howard Wed, 21 May 2008 14:04:36 +0000 http://www.mpdailyfix.com/the-why-and-how-of-engaging-bloggers-at-your-event/#comment-34752 @Cam: Grin. Thanks dude! ;) @Cam: Grin. Thanks dude!

]]> http://www.mpdailyfix.com/the-why-and-how-of-engaging-bloggers-at-your-event/comment-page-1/#comment-34751 Cam Beck Wed, 21 May 2008 02:18:55 +0000 http://www.mpdailyfix.com/the-why-and-how-of-engaging-bloggers-at-your-event/#comment-34751 Sean - Welcome to the Fix. Your words of caution are very well received, and understood. I think. :) Sean – Welcome to the Fix. Your words of caution are very well received, and understood. I think.

]]> http://www.mpdailyfix.com/the-why-and-how-of-engaging-bloggers-at-your-event/comment-page-1/#comment-34750 Sean Howard Tue, 20 May 2008 16:10:31 +0000 http://www.mpdailyfix.com/the-why-and-how-of-engaging-bloggers-at-your-event/#comment-34750 @David: Thanks David!!! Was great seeing you at BS08, btw! @David: Thanks David!!! Was great seeing you at BS08, btw!

]]> http://www.mpdailyfix.com/the-why-and-how-of-engaging-bloggers-at-your-event/comment-page-1/#comment-34749 David Reich Tue, 20 May 2008 16:06:39 +0000 http://www.mpdailyfix.com/the-why-and-how-of-engaging-bloggers-at-your-event/#comment-34749 Great post, Sean. Must reading for conference planners. Thanks. Great post, Sean. Must reading for conference planners.
Thanks.

]]> http://www.mpdailyfix.com/the-why-and-how-of-engaging-bloggers-at-your-event/comment-page-1/#comment-34748 Ann Handley Tue, 20 May 2008 13:30:41 +0000 http://www.mpdailyfix.com/the-why-and-how-of-engaging-bloggers-at-your-event/#comment-34748 What you earn for that money quote is your usual rate, of course. Duh. Also, unlimited use of the sideways wink. Which I see you are already enjoying. What you earn for that money quote is your usual rate, of course. Duh.
Also, unlimited use of the sideways wink. Which I see you are already enjoying.

]]> http://www.mpdailyfix.com/the-why-and-how-of-engaging-bloggers-at-your-event/comment-page-1/#comment-34747 Sean Howard Tue, 20 May 2008 13:21:35 +0000 http://www.mpdailyfix.com/the-why-and-how-of-engaging-bloggers-at-your-event/#comment-34747 @CK: Hey CK! Wow. I LOVE his David's media sponsorship policy! Great move on his part! Thanks for sharing!!! @Ne: Your welcome! Thanks for stopping by. @Ann: Wow. A money quote! Just laying around in there. How much money do I make for a money quote, exactly??? ;) ;) @Ann2: We apologize for allowing Sean's alternate grouch identity to comment and respond on this thread and we thank you for your insight and your comment and hope you will not remove him from YOUR event blogger list. ;) @CK: Hey CK! Wow. I LOVE his David’s media sponsorship policy! Great move on his part! Thanks for sharing!!!
@Ne: Your welcome! Thanks for stopping by.
@Ann: Wow. A money quote! Just laying around in there. How much money do I make for a money quote, exactly???
@Ann2: We apologize for allowing Sean’s alternate grouch identity to comment and respond on this thread and we thank you for your insight and your comment and hope you will not remove him from YOUR event blogger list.

]]> http://www.mpdailyfix.com/the-why-and-how-of-engaging-bloggers-at-your-event/comment-page-1/#comment-34746 Ann Handley Tue, 20 May 2008 13:13:32 +0000 http://www.mpdailyfix.com/the-why-and-how-of-engaging-bloggers-at-your-event/#comment-34746 Sean -- Here's the money quote: "The real benefit of engaging a social media maven, blogger or industry evangelist lies in the longer term relationships you are able to form." As you suggest, the real value of offering conference passes (or passes to any "paid content") is in building relationships with folks. Obviously, you hope they'll become fans. If they do, it's symbiotic. If they don't... well, it's time to better the content. Whatever the case, it's never quid pro quo. Sean — Here’s the money quote: “The real benefit of engaging a social media maven, blogger or industry evangelist lies in the longer term relationships you are able to form.”
As you suggest, the real value of offering conference passes (or passes to any “paid content”) is in building relationships with folks. Obviously, you hope they’ll become fans. If they do, it’s symbiotic. If they don’t… well, it’s time to better the content.
Whatever the case, it’s never quid pro quo.

]]> http://www.mpdailyfix.com/the-why-and-how-of-engaging-bloggers-at-your-event/comment-page-1/#comment-34745 Ne Tue, 20 May 2008 13:11:06 +0000 http://www.mpdailyfix.com/the-why-and-how-of-engaging-bloggers-at-your-event/#comment-34745 Great advice, tnx a lot. Great advice, tnx a lot.

]]> http://www.mpdailyfix.com/the-why-and-how-of-engaging-bloggers-at-your-event/comment-page-1/#comment-34744 CK Tue, 20 May 2008 02:36:15 +0000 http://www.mpdailyfix.com/the-why-and-how-of-engaging-bloggers-at-your-event/#comment-34744 Great piece, Sean. Wonderful to have your musings over here! David Berkowitz has done something very innovative with the conferences he attends (as a professional to advance in his own career) and covers (as a blogger to share the info. with his readers) and created a sponsorship opportunity ...which begets more value for him while still providing value for his readers. (http://www.marketersstudio.com/media-sponsorship-policy.html ) And, of course, no matter the conference or sponsorship his "free speech" is ensured. So I think it's a tremendous learning curve for many companies that think a free pass garners them instant goodwill and coverage when, in fact, it's the credibility that is most important to bloggers as that's why their audiences trust, respect and read them (and why they respect themselves). Insofar as Toad's comments, it's really going to come down to what our preferences and passions are--a free pass or press pass just nudges us to go the the conferences we most wanted to attend in the first place (and those that we can fit in with our work and home commitments). Great piece, Sean. Wonderful to have your musings over here!
David Berkowitz has done something very innovative with the conferences he attends (as a professional to advance in his own career) and covers (as a blogger to share the info. with his readers) and created a sponsorship opportunity …which begets more value for him while still providing value for his readers. (http://www.marketersstudio.com/media-sponsorship-policy.html )
And, of course, no matter the conference or sponsorship his “free speech” is ensured. So I think it’s a tremendous learning curve for many companies that think a free pass garners them instant goodwill and coverage when, in fact, it’s the credibility that is most important to bloggers as that’s why their audiences trust, respect and read them (and why they respect themselves).
Insofar as Toad’s comments, it’s really going to come down to what our preferences and passions are–a free pass or press pass just nudges us to go the the conferences we most wanted to attend in the first place (and those that we can fit in with our work and home commitments).

]]> http://www.mpdailyfix.com/the-why-and-how-of-engaging-bloggers-at-your-event/comment-page-1/#comment-34743 Sean Howard Tue, 20 May 2008 02:09:36 +0000 http://www.mpdailyfix.com/the-why-and-how-of-engaging-bloggers-at-your-event/#comment-34743 @The Toad: Our comments passed like ships in the night I think. ;) Great, great question, Alan. With the exploding number of events out there, it's definitely a growing issue. If I go back to the simplified hierarchy, I think the answer may be there. This whole article was based on a bad personal experience together with witnessing the strength of the relationship that David Armano (as blogger) and Forresters had. They appear to have developed a very close relationship of deeper value for both parties. And it is this relationship that allows someone like David to provide input into the very conference to ensure it remains relevant to both his audience and him personally. So, I would suggest it comes down to both relevance and the strength of the relationship between the two parties and that these two concepts are and should be linked. @The Toad: Our comments passed like ships in the night I think. Great, great question, Alan.
With the exploding number of events out there, it’s definitely a growing issue.
If I go back to the simplified hierarchy, I think the answer may be there. This whole article was based on a bad personal experience together with witnessing the strength of the relationship that David Armano (as blogger) and Forresters had. They appear to have developed a very close relationship of deeper value for both parties.
And it is this relationship that allows someone like David to provide input into the very conference to ensure it remains relevant to both his audience and him personally.
So, I would suggest it comes down to both relevance and the strength of the relationship between the two parties and that these two concepts are and should be linked.

]]> http://www.mpdailyfix.com/the-why-and-how-of-engaging-bloggers-at-your-event/comment-page-1/#comment-34742 Sean Howard Tue, 20 May 2008 02:03:22 +0000 http://www.mpdailyfix.com/the-why-and-how-of-engaging-bloggers-at-your-event/#comment-34742 Hi Paul, Thank you for the comment! Funny you should mention that. In the B2B space they often are the IT or financial analyst as well. ;) Hi Paul,
Thank you for the comment! Funny you should mention that. In the B2B space they often are the IT or financial analyst as well.

]]> http://www.mpdailyfix.com/the-why-and-how-of-engaging-bloggers-at-your-event/comment-page-1/#comment-34741 Alan Wolk (Toad) Tue, 20 May 2008 02:00:09 +0000 http://www.mpdailyfix.com/the-why-and-how-of-engaging-bloggers-at-your-event/#comment-34741 Congrats on your first post Sean. The brevity of your points is appreciated. One thought though: as bloggers begin to get "conference wearout" - how do you keep them involved? Initially, there's the flattery that they're being courted and invited to a conference. But unlike journalists, this isn't their day job and they likely forfeit some income if they attend (or a chance to create income for their employer.) So there probably needs to be more of an incentive beyond "you'll get to hang with some industry leaders and get a really cool goody bag." Congrats on your first post Sean.
The brevity of your points is appreciated.
One thought though: as bloggers begin to get “conference wearout” – how do you keep them involved?
Initially, there’s the flattery that they’re being courted and invited to a conference. But unlike journalists, this isn’t their day job and they likely forfeit some income if they attend (or a chance to create income for their employer.) So there probably needs to be more of an incentive beyond “you’ll get to hang with some industry leaders and get a really cool goody bag.”

]]> http://www.mpdailyfix.com/the-why-and-how-of-engaging-bloggers-at-your-event/comment-page-1/#comment-34740 Paul Barsch Mon, 19 May 2008 14:04:39 +0000 http://www.mpdailyfix.com/the-why-and-how-of-engaging-bloggers-at-your-event/#comment-34740 Sean, good solid advice that every PR team should be following. Some of these folks are as influential as any IT or financial "analyst". Sean, good solid advice that every PR team should be following. Some of these folks are as influential as any IT or financial “analyst”.

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