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BL Ochman
BL Ochman   BIO
05.19.06

The Unholy Grail of Marketing

Even if The DaVinci Code is, as Sony’s TV advertising claims, “The most controversial thriller of our time,” it’s not going to generate sales of action figures at Burger King….


But have no fear, parodies and outlandish DaVinci merchandise links are cropping up all over. My personal fave is the DaVinci Toad t-shirts and hats. Elegant. Stylish. No lectures.
Diet Blog reports that
“The Diet Code: Revolutionary Weight-Loss Secrets From Da Vinci and The Golden Ratio.” author, Stephen Lanzalotta, got a six-figure advance on the book.
Then there’s The DaVnci Load, a gay porn video version, as reported by Fleshbot.
The New Yorker article about the marketing of tje DaVinci code by Sony says:

“If the movie is not the blockbuster promised by the book’s performance, it will not be the fault of Sony’s marketing campaign.”

But, gee, a little tchotchke would have been nice with our fries.
Toad.jpg

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One Response to “The Unholy Grail of Marketing”

  1. Pauli says:

    I am the “concept guy” for the shirt. I came up with the idea while cutting grass. I’m friends with Nate from Earth Sun Moon who liked the idea and put his design team on it immediately.
    Thanks for the kind comments. The design is truly elegant and stylish as you say, not to mention grotesque and hilarious. Tom Griffin is the artist — he’s quite talented and versatile.

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