Comments on: The Spontaneous Marketing Campaign http://www.mpdailyfix.com/the-spontaneous-marketing-campaign/?utm_source=rss&utm_medium=rss&utm_campaign=the-spontaneous-marketing-campaign Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: pharmacy tech http://www.mpdailyfix.com/the-spontaneous-marketing-campaign/comment-page-1/#comment-43503 pharmacy tech Fri, 08 Jan 2010 17:28:30 +0000 http://www.mpdailyfix.com/the-spontaneous-marketing-campaign/#comment-43503 nice post. thanks. nice post. thanks.

]]> By: Miami Internet Marketing http://www.mpdailyfix.com/the-spontaneous-marketing-campaign/comment-page-1/#comment-22026 Miami Internet Marketing Tue, 15 Sep 2009 09:44:07 +0000 http://www.mpdailyfix.com/the-spontaneous-marketing-campaign/#comment-22026 lower costs and greater capabilities for the distribution of information and media to a global audience lower costs and greater capabilities for the distribution of information and media to a global audience

]]> By: Emergence Media http://www.mpdailyfix.com/the-spontaneous-marketing-campaign/comment-page-1/#comment-22027 Emergence Media Sat, 29 Jul 2006 18:46:56 +0000 http://www.mpdailyfix.com/the-spontaneous-marketing-campaign/#comment-22027 <strong>Quick Post - July 29, 2006</strong> “The Spontaneous Marketing Campaign” - Mark Collier describes how a 30 minute call from Universal Studios to an influential movie marketing blogger about the upcoming Miami Vice movie spurred massive conversations on the Internet on Miami ... Quick Post – July 29, 2006

“The Spontaneous Marketing Campaign” – Mark Collier describes how a 30 minute call from Universal Studios to an influential movie marketing blogger about the upcoming Miami Vice movie spurred massive conversations on the Internet on Miami …

]]> By: Mack Collier http://www.mpdailyfix.com/the-spontaneous-marketing-campaign/comment-page-1/#comment-22025 Mack Collier Thu, 27 Jul 2006 14:13:10 +0000 http://www.mpdailyfix.com/the-spontaneous-marketing-campaign/#comment-22025 "bloggers gratitude to the first movie to embrace them perhaps will diminish once they all do..." Exactly Arvind. At this point it is still an innovative approach, hopefully by this time next year it will be commonplace. When I talk to music labels about my '100 CDs for 100 Bloggers' promotion, I stress to them that the FIRST label to execute this promotion is going to make serious waves among bloggers because a label hasn't yet had a mass-targetted promotion aimed at bloggers such as this. As with any new idea, few businesses are willing to 'chance' trying it out. Then one does, they have great success with it, and everyone jumps on the bandwagon. “bloggers gratitude to the first movie to embrace them perhaps will diminish once they all do…”
Exactly Arvind. At this point it is still an innovative approach, hopefully by this time next year it will be commonplace. When I talk to music labels about my ‘100 CDs for 100 Bloggers’ promotion, I stress to them that the FIRST label to execute this promotion is going to make serious waves among bloggers because a label hasn’t yet had a mass-targetted promotion aimed at bloggers such as this.
As with any new idea, few businesses are willing to ‘chance’ trying it out. Then one does, they have great success with it, and everyone jumps on the bandwagon.

]]> By: Arvind Ethan David http://www.mpdailyfix.com/the-spontaneous-marketing-campaign/comment-page-1/#comment-22024 Arvind Ethan David Thu, 27 Jul 2006 06:48:50 +0000 http://www.mpdailyfix.com/the-spontaneous-marketing-campaign/#comment-22024 Fascinating - for me most interesting thing is that this act of outreach has got the movie support even amongst those who perhaps aren't the movie's target audience... I wonder if that is sustainable though, bloggers gratitude to the first movie to embrace them perhaps will diminish once they all do... Fascinating – for me most interesting thing is that this act of outreach has got the movie support even amongst those who perhaps aren’t the movie’s target audience… I wonder if that is sustainable though, bloggers gratitude to the first movie to embrace them perhaps will diminish once they all do…

]]> By: Alan http://www.mpdailyfix.com/the-spontaneous-marketing-campaign/comment-page-1/#comment-22023 Alan Wed, 26 Jul 2006 14:12:23 +0000 http://www.mpdailyfix.com/the-spontaneous-marketing-campaign/#comment-22023 Thanks for the link(s), Mack, and for the Spartacus-like rallying of your forces in support of this excellent story. I'm a fan of Michael Mann's and was planning to see MV - but I've been galvanized by this effort and hopefully my readers are, too. And of course I'd welcome the Universal rep to comment on my blog. But of course then I'd have his name and contact info just like Chris does :) Thanks for the link(s), Mack, and for the Spartacus-like rallying of your forces in support of this excellent story. I’m a fan of Michael Mann’s and was planning to see MV – but I’ve been galvanized by this effort and hopefully my readers are, too.
And of course I’d welcome the Universal rep to comment on my blog. But of course then I’d have his name and contact info just like Chris does :)

]]> By: J.D. http://www.mpdailyfix.com/the-spontaneous-marketing-campaign/comment-page-1/#comment-22022 J.D. Wed, 26 Jul 2006 02:47:18 +0000 http://www.mpdailyfix.com/the-spontaneous-marketing-campaign/#comment-22022 What more can I say than has already been said? And isn't that the point? What more can I say than has already been said? And isn’t that the point?

]]> By: Mack Collier http://www.mpdailyfix.com/the-spontaneous-marketing-campaign/comment-page-1/#comment-22021 Mack Collier Tue, 25 Jul 2006 20:49:21 +0000 http://www.mpdailyfix.com/the-spontaneous-marketing-campaign/#comment-22021 Jordan I wouldn't come down too hard on Universal if they didn't have bloggers at the premiere. This late in the game, I would think it would hard to organize this quickly. I think what WE as the blogging community can do is make a point to thank Universal for their reaching out to one of our own by giving this story the attention it deserves. We trumpet every company mis-step with bloggers,(see the Dell blog), why can't we turn around and devote the same amount of time and attention to a company that reaches out to embrace the blogging community? I think we owe it to the companies that do reach out to us, and ultimately, we owe it to ourselves. If all companies hear from bloggers are complaints every time they attempt to join our space, we'll eventually scare all of them off. Universal got it right, and we need to make sure that their efforts are rewarded. Jordan I wouldn’t come down too hard on Universal if they didn’t have bloggers at the premiere. This late in the game, I would think it would hard to organize this quickly. I think what WE as the blogging community can do is make a point to thank Universal for their reaching out to one of our own by giving this story the attention it deserves.
We trumpet every company mis-step with bloggers,(see the Dell blog), why can’t we turn around and devote the same amount of time and attention to a company that reaches out to embrace the blogging community?
I think we owe it to the companies that do reach out to us, and ultimately, we owe it to ourselves. If all companies hear from bloggers are complaints every time they attempt to join our space, we’ll eventually scare all of them off. Universal got it right, and we need to make sure that their efforts are rewarded.

]]> By: Clay Parker Jones http://www.mpdailyfix.com/the-spontaneous-marketing-campaign/comment-page-1/#comment-22020 Clay Parker Jones Tue, 25 Jul 2006 19:09:25 +0000 http://www.mpdailyfix.com/the-spontaneous-marketing-campaign/#comment-22020 Mack - I agree. Were Universal to post a thank-you on all the linking blogs, they'd be lionized in our community. Hopefully marketers start picking up on the fact that we're possibly the most easily engaged audience in the world! Not that we're desperate or anything... :] Mack -
I agree. Were Universal to post a thank-you on all the linking blogs, they’d be lionized in our community. Hopefully marketers start picking up on the fact that we’re possibly the most easily engaged audience in the world! Not that we’re desperate or anything… :]

]]> By: Jordan http://www.mpdailyfix.com/the-spontaneous-marketing-campaign/comment-page-1/#comment-22019 Jordan Tue, 25 Jul 2006 19:08:53 +0000 http://www.mpdailyfix.com/the-spontaneous-marketing-campaign/#comment-22019 I was going to see Miami Vice anyway, but something like this does change your perspective. Thanks for the link, Mack, and for making me part of something truly big. Kudos to you on rallying the troops and making it happen. CK, what do we do if bloggers aren't present at the MV premiers?? I was going to see Miami Vice anyway, but something like this does change your perspective.
Thanks for the link, Mack, and for making me part of something truly big. Kudos to you on rallying the troops and making it happen.
CK, what do we do if bloggers aren’t present at the MV premiers??

]]> By: Liz Strauss http://www.mpdailyfix.com/the-spontaneous-marketing-campaign/comment-page-1/#comment-22018 Liz Strauss Tue, 25 Jul 2006 01:06:56 +0000 http://www.mpdailyfix.com/the-spontaneous-marketing-campaign/#comment-22018 Great work on the part of both Miami Vice and Chris. Now you've gotten us interested and we'll tell more bloggers about it. It's because the movie's so special. It's because the people are. Great work on the part of both Miami Vice and Chris. Now you’ve gotten us interested and we’ll tell more bloggers about it.
It’s because the movie’s so special. It’s because the people are.

]]> By: CK http://www.mpdailyfix.com/the-spontaneous-marketing-campaign/comment-page-1/#comment-22017 CK Mon, 24 Jul 2006 21:19:40 +0000 http://www.mpdailyfix.com/the-spontaneous-marketing-campaign/#comment-22017 Way to go, Mack. It was my pleasure to heed your smart call-to-arms on my blog. As I was telling my friend this weekend: A. I shall go to see Miami Vice as my show of support (and really don't have any interest in so doing, but support I must). B. I shall not go see Snakes On A Plane because they didn't allow bloggers to screenings, only critics, and that's just poor form since the blogosphere catapulted them into legend & lore. That said, I was really stoked to see Snakes On a Plane. But Miami Vice it will be for this marketer. Way to go, Mack. It was my pleasure to heed your smart call-to-arms on my blog. As I was telling my friend this weekend:
A. I shall go to see Miami Vice as my show of support (and really don’t have any interest in so doing, but support I must).
B. I shall not go see Snakes On A Plane because they didn’t allow bloggers to screenings, only critics, and that’s just poor form since the blogosphere catapulted them into legend & lore.
That said, I was really stoked to see Snakes On a Plane. But Miami Vice it will be for this marketer.

]]> By: Mack Collier http://www.mpdailyfix.com/the-spontaneous-marketing-campaign/comment-page-1/#comment-22016 Mack Collier Mon, 24 Jul 2006 21:12:08 +0000 http://www.mpdailyfix.com/the-spontaneous-marketing-campaign/#comment-22016 "Part of the unseen, untold story is that each of the bloggers involved (myself included) now has an investment in the success of the movie." Exactly. Last week I literally didn't give a damned about this movie, this week I am actively telling as many bloggers as I can about Miami Vice, and how Universal reached out to ONE blogger. I now have a vested interest in seeing that Universal's move to empower Chris be rewarded. And as I told Chris and Ann, if this one rep from Universal wants to make some SERIOUS waves, he'll take a minute to go to every blog that's picked up on this story and just leave a quick 'thank you' comment. That would seriously give this story even stronger legs than it has now. Again, this is something that any other studio could have done, but they didn't. Will be interesting to see how much momentum this story gains as we head into Miami Vice's opening weekend. “Part of the unseen, untold story is that each of the bloggers involved (myself included) now has an investment in the success of the movie.”
Exactly. Last week I literally didn’t give a damned about this movie, this week I am actively telling as many bloggers as I can about Miami Vice, and how Universal reached out to ONE blogger. I now have a vested interest in seeing that Universal’s move to empower Chris be rewarded.
And as I told Chris and Ann, if this one rep from Universal wants to make some SERIOUS waves, he’ll take a minute to go to every blog that’s picked up on this story and just leave a quick ‘thank you’ comment.
That would seriously give this story even stronger legs than it has now.
Again, this is something that any other studio could have done, but they didn’t. Will be interesting to see how much momentum this story gains as we head into Miami Vice’s opening weekend.

]]> By: Mike Sansone http://www.mpdailyfix.com/the-spontaneous-marketing-campaign/comment-page-1/#comment-22015 Mike Sansone Mon, 24 Jul 2006 16:30:02 +0000 http://www.mpdailyfix.com/the-spontaneous-marketing-campaign/#comment-22015 Mack - I agree with Beverly, great post. Part of the unseen, untold story is that each of the bloggers involved (myself included) now has an investment in the success of the movie. I don't take enough time to watch many movies - but you can be this will be one I watch. Mack – I agree with Beverly, great post.
Part of the unseen, untold story is that each of the bloggers involved (myself included) now has an investment in the success of the movie.
I don’t take enough time to watch many movies – but you can be this will be one I watch.

]]> By: Beverley Hamilton http://www.mpdailyfix.com/the-spontaneous-marketing-campaign/comment-page-1/#comment-22014 Beverley Hamilton Mon, 24 Jul 2006 15:55:37 +0000 http://www.mpdailyfix.com/the-spontaneous-marketing-campaign/#comment-22014 Mack, Great post and what a great example of advocate marketing and the power of "one". Such a simple concept and one which I bet many other movie studios wish they'd thought of. But perhaps the key message here is look outside your own sphere and see how others are reacting and how you can collaborate to make something better than you could by yourself. Really powerful message in that I think. Bev Mack,
Great post and what a great example of advocate marketing and the power of “one”.
Such a simple concept and one which I bet many other movie studios wish they’d thought of. But perhaps the key message here is look outside your own sphere and see how others are reacting and how you can collaborate to make something better than you could by yourself.
Really powerful message in that I think.
Bev

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