http://www.mpdailyfix.com/the-sopranos-managing-your-customers-expectations/?utm_source=rss&utm_medium=rss&utm_campaign=the-sopranos-managing-your-customers-expectations Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/the-sopranos-managing-your-customers-expectations/comment-page-1/#comment-28394 Harry Hallman Wed, 13 Jun 2007 20:38:10 +0000 http://www.mpdailyfix.com/the-sopranos-managing-your-customers-expectations/#comment-28394 As I mentioned on Ann's blog about the Sopranos, Chase did exactly what he should have done to get people buzzing about the show. A&E has it in syndication so people who have not seen it will want to see it because everyone talks about how great it was and the last episode "just didn't live up to my expectation". Also, he left it so we will all (including you) will be the first to buy our movie tickets when Soprano The Movie comes out in a few years. Think about it. Two blogs mentions on marketingprofs.com about the Sopranos. That has to be a record by itself. Most of the bloggers won't even admit they look at TV ? I just hope I can wait for the movie before buying all the DVDs of previous years. Oh hell, I'll admit it. I already have them. As I mentioned on Ann’s blog about the Sopranos, Chase did exactly what he should have done to get people buzzing about the show. A&E has it in syndication so people who have not seen it will want to see it because everyone talks about how great it was and the last episode “just didn’t live up to my expectation”.
Also, he left it so we will all (including you) will be the first to buy our movie tickets when Soprano The Movie comes out in a few years.
Think about it. Two blogs mentions on marketingprofs.com about the Sopranos. That has to be a record by itself. Most of the bloggers won’t even admit they look at TV ?
I just hope I can wait for the movie before buying all the DVDs of previous years.
Oh hell, I’ll admit it. I already have them.

]]> http://www.mpdailyfix.com/the-sopranos-managing-your-customers-expectations/comment-page-1/#comment-28393 Bill Gammell Wed, 13 Jun 2007 17:21:25 +0000 http://www.mpdailyfix.com/the-sopranos-managing-your-customers-expectations/#comment-28393 Jim, Nice take. I have never watch The Sopranos so I can't comment specifically on that show, but I think that you are right about the expectations. Wouldn't it be nice to watch a good TV series where the TV producer had end in mind from the beginning? Kind of like the unexpectedness of Sixth Sense but since it is a long TV series (a greater viewing investment) the reward may seem greater. Jim,
Nice take. I have never watch The Sopranos so I can’t comment specifically on that show, but I think that you are right about the expectations.
Wouldn’t it be nice to watch a good TV series where the TV producer had end in mind from the beginning? Kind of like the unexpectedness of Sixth Sense but since it is a long TV series (a greater viewing investment) the reward may seem greater.

]]> http://www.mpdailyfix.com/the-sopranos-managing-your-customers-expectations/comment-page-1/#comment-28392 Bill Gammell Wed, 13 Jun 2007 17:20:52 +0000 http://www.mpdailyfix.com/the-sopranos-managing-your-customers-expectations/#comment-28392 Jim, Nice take. I have never watch The Sopranos so I can't comment specifically on that show, but I think that you are right about the expectations. Wouldn't it be nice to watch a good TV series where the TV producer had the in mind from the beginning? Kind of like the unexpectedness of Sixth Sense but since it is a long TV series (a greater viewing investment) the reward may seem greater. Jim,
Nice take. I have never watch The Sopranos so I can’t comment specifically on that show, but I think that you are right about the expectations.
Wouldn’t it be nice to watch a good TV series where the TV producer had the in mind from the beginning? Kind of like the unexpectedness of Sixth Sense but since it is a long TV series (a greater viewing investment) the reward may seem greater.

]]> http://www.mpdailyfix.com/the-sopranos-managing-your-customers-expectations/comment-page-1/#comment-28391 Mona Piontkowski, Irvine, CA Wed, 13 Jun 2007 16:57:07 +0000 http://www.mpdailyfix.com/the-sopranos-managing-your-customers-expectations/#comment-28391 The Sopranos couldn't win - they have built up such a marketing campaign over the years - hyped every episode - how could they possibly deliver a satisfying ending? The job of the marketing professional is to get the customers "in the door" or on the website if you're a dot com - but once in the door you can't promise more than you can deliver or someone will be disappointed and never return. I understand HBO has lost disgruntled customers. It's a fine line to walk for the marketer - they have to be sure that the "sales-team" is up to the job and can sell the customer they have brought in. We're only as good as our team - we throw the pass and if noone is there to catch it or if they in fact catch it and run the wrong way - all our "genius" efforts are wasted - we've lost the game. The Sopranos couldn’t win – they have built up such a marketing campaign over the years – hyped every episode – how could they possibly deliver a satisfying ending?
The job of the marketing professional is to get the customers “in the door” or on the website if you’re a dot com – but once in the door you can’t promise more than you can deliver or someone will be disappointed and never return. I understand HBO has lost disgruntled customers. It’s a fine line to walk for the marketer – they have to be sure that the “sales-team” is up to the job and can sell the customer they have brought in. We’re only as good as our team – we throw the pass and if noone is there to catch it or if they in fact catch it and run the wrong way – all our “genius” efforts are wasted – we’ve lost the game.

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