MarketingProfs

Member Login | About Us | Members Benefits | PRO Members

MarketingProfs Daily Fix Blog

Paul Chaney
Paul Chaney   BIO
10.27.08

The Social Media Handyman

Some weeks ago I was contacted by Ann Handley, Chief Content Officer here at MarketingProfs, who said she needed a “handyman” to assist her with her ANNARCHY blog. Of course, I was happy to oblige.


The term “handyman” morphed into an even more descriptive one that subsequently led to Ann extending an invitation to blog here as the “social media handyman.” I love it, as the moniker truly fits my approach to all thing social media related. After all, everyone needs a handyman from time to time.
Along with the privilege of blogging here comes responsibility. Ann has tasked me with a job, in fact, that of answering your questions about how to use the tools of social media for marketing and business communications purposes. Therefore, I would like to ask you to submit questions in the form of a comment to get the ball rolling.
I’ll be covering topics like:

  • How can blogs help me market my business?
  • How can I use Facebook for marketing purposes?
  • What’s the deal with Twitter?
  • What are the best social networks to use in building my social graph?

The list is truly endless, but rather than me presupposing what social media tools and techniques you’d like to get a better handle on, let me ask you to submit a question(s) via a comment to this post. Alternatively, you can email me at pchaney [at] gmail [dot] com.
I plan to update at least once per week (my frequency depends on how many questions I get). In between, you can check out The Social Media Handyman blog for more updates. Now, it’s your turn — ask away!

Share and Enjoy:
  • email
  • Twitter
  • Digg
  • LinkedIn
  • StumbleUpon
  • Yahoo! Buzz
  • Sphinn
  • Facebook
  • del.icio.us
  • Add to favorites
  • Posterous
  • FriendFeed
  • Google Bookmarks

Tags: , , , , ,

11 Responses to “The Social Media Handyman”

  1. Elaine Fogel says:

    Welcome to the MP family, Paul! Any special advice for nonprofit trade and professional associations? Several clients fall into this category and many are operated by volunteer boards. So, time is a factor for them. Thanks!

  2. Sonny Gill says:

    Paul! Congrats on joining the MP Daily Fix. Looking forward to your ‘handyman’ posts!

  3. Judy Vorfeld says:

    Welcome, Paul. I’m with Elaine, in that I’m on a nonprofit board and mentor others who are involved with the world of nonprofits.
    I look forward to your posts.

  4. Ken Brand says:

    I looking forward to your posts.

  5. Ann Handley says:

    A few questions that come to mind for me, Paul, based on questions I get every day:
    1 – Should a company blog be written by one person, or several, or by a faceless “voice”? Should a company have one person as it’s “voice” in the market via various social media platforms?
    2 – Is MySpace relevant for businesses at all? Or only kids and musicians?
    3 – Should I claim my name on all the social networks, even if I never intend to use them, just to “reserve” it? What about my company name?
    4 – Every time I turn around, a new social network or platform crops up — Facebook, Friendfeed, Backtype, whatever… How can I keep on top of it all, and how can I know what’s good to pay attention to, and what to ignore?
    More later…
    Welcome to Da Fix. Really, really pleased to have you here.

  6. Beth Harte says:

    Paul, so great to see you on the MP Daily Fix! Looking forward to your posts.
    Do you have a handyman special for my WP blog?! Kidding!

  7. I like to try to fix most things on my own. It seems like the easy jobs end up being the hardest/more time consuming than those you think will be hard to begin with. Sometimes I get in over my head. Atlanta Handyman is highly recommended on big jobs, and the small ones that ended up not being so small!

  8. tinagleisner says:

    Welcome to the growing sphere of handyman everywhere. You’re not the first one I’ve run across that is applying the term beyond the traditional hammer, nails and power tools. I’ve got to think about this idea as I’m sure there are several fun stories to be written.

    Have fun being the social media handyman.

  9. So the role of the handyman has morphed from the “around the waist” tool belt handyman to one that uses the tools of the keyboard. I have to say as an actual handyman that the “media” handyman can now make no uppity claim with this new status as if it offered any socially upward mobility-no sir. The status of a handyman shall remain steady as she goes. Though I can attest to the term ‘handyman’ which seems to be increasing in popularity as I see it being used more often in non-traditional settings, such as a social media handyman.

    But I have to admit the activities of the social media handyman are much less physically challenging compared to, well this old handyman. In fact, if it pays anything I will trade in my tool belt any day.

  10. Handyman says:

    Welcome to the MP family, Paul! Any special advice for nonprofit trade and professional associations? Several clients fall into this category and many are operated by volunteer boards. So, time is a factor for them. Thanks!

  11. Great info…Thank you for sharing !

Leave a Reply