http://www.mpdailyfix.com/the-seven-habits-of-the-just-good-enough-marketer/?utm_source=rss&utm_medium=rss&utm_campaign=the-seven-habits-of-the-just-good-enough-marketer Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/the-seven-habits-of-the-just-good-enough-marketer/comment-page-1/#comment-41577 Desi Mon, 15 Jun 2009 08:07:51 +0000 http://www.mpdailyfix.com/the-seven-habits-of-the-just-good-enough-marketer/#comment-41577 I'm gonna link to this post for my clients who blog - great advice and very true. I’m gonna link to this post for my clients who blog – great advice and very true.

]]> http://www.mpdailyfix.com/the-seven-habits-of-the-just-good-enough-marketer/comment-page-1/#comment-41576 Melissa Paulik Fri, 12 Jun 2009 14:52:01 +0000 http://www.mpdailyfix.com/the-seven-habits-of-the-just-good-enough-marketer/#comment-41576 Mark, Great post. I used to preach the value of mediocrity, but I realized that people who didn't know me could easily misunderstand. It didn't do much for my brand to be a mediocrity advocate. My blog is a good example though. I am much more interested in the content than I am in spending my time fiddling with the look. When I see a great looking blog it's hard not to be envious of their design talent. Then, I remind myself, it's not what my blog is about. Mark,
Great post. I used to preach the value of mediocrity, but I realized that people who didn’t know me could easily misunderstand. It didn’t do much for my brand to be a mediocrity advocate.
My blog is a good example though. I am much more interested in the content than I am in spending my time fiddling with the look. When I see a great looking blog it’s hard not to be envious of their design talent. Then, I remind myself, it’s not what my blog is about.

]]> http://www.mpdailyfix.com/the-seven-habits-of-the-just-good-enough-marketer/comment-page-1/#comment-41575 garyasanchez Wed, 10 Jun 2009 23:48:07 +0000 http://www.mpdailyfix.com/the-seven-habits-of-the-just-good-enough-marketer/#comment-41575 As somebody who's about to start a new marketing blog, your advice couldn't have been more timely. I've found that the biggest impediment for me is in focusing my content instead of taking it twelve different directions. I'm going to post the Einstein quote above my computer that says "Everything should be made as simple as possible, but not simpler." Thanks for the advice. As somebody who’s about to start a new marketing blog, your advice couldn’t have been more timely. I’ve found that the biggest impediment for me is in focusing my content instead of taking it twelve different directions. I’m going to post the Einstein quote above my computer that says “Everything should be made as simple as possible, but not simpler.” Thanks for the advice.

]]> http://www.mpdailyfix.com/the-seven-habits-of-the-just-good-enough-marketer/comment-page-1/#comment-41574 Jonathan Wed, 10 Jun 2009 10:07:18 +0000 http://www.mpdailyfix.com/the-seven-habits-of-the-just-good-enough-marketer/#comment-41574 I really enjoyed reading your post. Doing less is a big theme for me right now and the effect of (not) doing it has been tremendous on both my personal life and also on the outcome of my work. How many nights have I spent without sleep to make a graphic just a little better without the client even asking for it... No more! It's not worth it in many cases. The point is to know when to stop. You pointed this out very nicely. I really enjoyed reading your post. Doing less is a big theme for me right now and the effect of (not) doing it has been tremendous on both my personal life and also on the outcome of my work. How many nights have I spent without sleep to make a graphic just a little better without the client even asking for it… No more! It’s not worth it in many cases. The point is to know when to stop. You pointed this out very nicely.

]]> http://www.mpdailyfix.com/the-seven-habits-of-the-just-good-enough-marketer/comment-page-1/#comment-41573 Sarah Tue, 09 Jun 2009 18:40:16 +0000 http://www.mpdailyfix.com/the-seven-habits-of-the-just-good-enough-marketer/#comment-41573 Damn! So absolutely right. And so hard to learn! Damn! So absolutely right. And so hard to learn!

]]> http://www.mpdailyfix.com/the-seven-habits-of-the-just-good-enough-marketer/comment-page-1/#comment-41572 Ximena Eduarda Tue, 09 Jun 2009 17:46:01 +0000 http://www.mpdailyfix.com/the-seven-habits-of-the-just-good-enough-marketer/#comment-41572 Great post, it showed me exactly what I need to integrate, sometimes we just loose ourselves on the branches and waiting for perfection we loose the train of life. Thank you so very much for this! Hope I can reciprocate one day. Great post, it showed me exactly what I need to integrate, sometimes we just loose ourselves on the branches and waiting for perfection we loose the train of life. Thank you so very much for this! Hope I can reciprocate one day.

]]> http://www.mpdailyfix.com/the-seven-habits-of-the-just-good-enough-marketer/comment-page-1/#comment-41571 Eric Hoffman Mon, 08 Jun 2009 05:08:29 +0000 http://www.mpdailyfix.com/the-seven-habits-of-the-just-good-enough-marketer/#comment-41571 Mark,it's nice to flash back again to the IMS and all the great ideas we heard there. I think that in our ever more inter-connected world that your JGE concept is key to remaining on top of things. Because it's not just projects, voice mails and emails now, but Tweets, Facebook updates, blog comments and who knows what else that we have to be consistently keeping up with and I'm definitely with you in that the only solution is JGE. Thanks for the reminder! Mark,it’s nice to flash back again to the IMS and all the great ideas we heard there.
I think that in our ever more inter-connected world that your JGE concept is key to remaining on top of things. Because it’s not just projects, voice mails and emails now, but Tweets, Facebook updates, blog comments and who knows what else that we have to be consistently keeping up with and I’m definitely with you in that the only solution is JGE. Thanks for the reminder!

]]> http://www.mpdailyfix.com/the-seven-habits-of-the-just-good-enough-marketer/comment-page-1/#comment-41570 Graham Sun, 07 Jun 2009 18:09:00 +0000 http://www.mpdailyfix.com/the-seven-habits-of-the-just-good-enough-marketer/#comment-41570 I think i need to study and get my letter of authenticity, and start writing 20 or more posts on my Blog per day. Ham i up to it, sure. I think i need to study and get my letter of authenticity, and start writing 20 or more posts on my Blog per day.
Ham i up to it, sure.

]]> http://www.mpdailyfix.com/the-seven-habits-of-the-just-good-enough-marketer/comment-page-1/#comment-41569 Elaine Fogel Fri, 05 Jun 2009 03:46:38 +0000 http://www.mpdailyfix.com/the-seven-habits-of-the-just-good-enough-marketer/#comment-41569 I totally agree, Mark, in keeping things short. I personally abandon blog posts that are just too long. If I wanted to read an essay, I would. :) I totally agree, Mark, in keeping things short. I personally abandon blog posts that are just too long. If I wanted to read an essay, I would.

]]> http://www.mpdailyfix.com/the-seven-habits-of-the-just-good-enough-marketer/comment-page-1/#comment-41568 mark ivey Thu, 04 Jun 2009 18:56:33 +0000 http://www.mpdailyfix.com/the-seven-habits-of-the-just-good-enough-marketer/#comment-41568 Thanks for all the great comments. I actually expected more negative criticism (part of the perfectionist ego) so this was a nice surprise. For Matt: it's whatever works for you,but combination of the two (short, consistent posts and longer, meatier piece you can heavily market) would be ideal if you can pull it off. I did leave out one important link near the end, after the number #7 paragraph. Lessons of the Inbound Marketing Summit: <a href="http://ioncorporation.com/blog/?p=989" rel="nofollow">http://ioncorporation.com/blog/?p=989</a> Thanks for all the great comments. I actually expected more negative criticism (part of the perfectionist ego) so this was a nice surprise. For Matt: it’s whatever works for you,but combination of the two (short, consistent posts and longer, meatier piece you can heavily market) would be ideal if you can pull it off. I did leave out one important link near the end, after the number #7 paragraph. Lessons of the Inbound Marketing Summit: http://ioncorporation.com/blog/?p=989

]]> http://www.mpdailyfix.com/the-seven-habits-of-the-just-good-enough-marketer/comment-page-1/#comment-41567 Elizabeth Thu, 04 Jun 2009 18:03:08 +0000 http://www.mpdailyfix.com/the-seven-habits-of-the-just-good-enough-marketer/#comment-41567 "Fail faster" is an excellent mantra. Failing is the fastest way to success because that means you're actually out there doing it, trying to reach your goals. Also, I completely agree with "just good enough." We are our own worst critics and we will never fully be satisfied with our work. But we need to learn to let our work be good enough. It gets easier each time. “Fail faster” is an excellent mantra. Failing is the fastest way to success because that means you’re actually out there doing it, trying to reach your goals. Also, I completely agree with “just good enough.” We are our own worst critics and we will never fully be satisfied with our work. But we need to learn to let our work be good enough. It gets easier each time.

]]> http://www.mpdailyfix.com/the-seven-habits-of-the-just-good-enough-marketer/comment-page-1/#comment-41566 Stuart Foster Thu, 04 Jun 2009 16:05:03 +0000 http://www.mpdailyfix.com/the-seven-habits-of-the-just-good-enough-marketer/#comment-41566 3) Learn to write fast--and often. The founder of BoingBoing said when he first started the blog in 2000, he'd left for a week only to return and find a big traffic increase. The reason: the guy pinch hitting for him was blogging 20 times a day vs once a day for him. It wasn't exactly Hemingway, but good enough--and readers loved it.. This is so key. I try and write a post every single day...your posts do get better btw for those perfectionists worried about the repercussions of something like this... 3) Learn to write fast–and often. The founder of BoingBoing said when he first started the blog in 2000, he’d left for a week only to return and find a big traffic increase. The reason: the guy pinch hitting for him was blogging 20 times a day vs once a day for him. It wasn’t exactly Hemingway, but good enough–and readers loved it..
This is so key. I try and write a post every single day…your posts do get better btw for those perfectionists worried about the repercussions of something like this…

]]> http://www.mpdailyfix.com/the-seven-habits-of-the-just-good-enough-marketer/comment-page-1/#comment-41565 Lori Blatt Thu, 04 Jun 2009 15:18:38 +0000 http://www.mpdailyfix.com/the-seven-habits-of-the-just-good-enough-marketer/#comment-41565 This is so on target it hurts. (I read this twice before posting - some habits are hard to break!) This is so on target it hurts.
(I read this twice before posting – some habits are hard to break!)

]]> http://www.mpdailyfix.com/the-seven-habits-of-the-just-good-enough-marketer/comment-page-1/#comment-41564 Mike O'Toole Thu, 04 Jun 2009 13:43:04 +0000 http://www.mpdailyfix.com/the-seven-habits-of-the-just-good-enough-marketer/#comment-41564 Mark, I love this post. You nicely capture the struggle my agency and our clients go through as we rethink what content means in the read/write era. We used to torture ourselves for months to produce the perfect e-book, now we try to articulate the same thoughts through a dozen blog posts (and a hundred tweets). Content is moving from occasional to ongoing, and from crafted to conversational. It is an adjustment for us all, but quite freeing once you start to figure it out.. Mark,
I love this post. You nicely capture the struggle my agency and our clients go through as we rethink what content means in the read/write era. We used to torture ourselves for months to produce the perfect e-book, now we try to articulate the same thoughts through a dozen blog posts (and a hundred tweets). Content is moving from occasional to ongoing, and from crafted to conversational. It is an adjustment for us all, but quite freeing once you start to figure it out..

]]> http://www.mpdailyfix.com/the-seven-habits-of-the-just-good-enough-marketer/comment-page-1/#comment-41563 Barbara Ling, Virtual Coach Thu, 04 Jun 2009 13:24:42 +0000 http://www.mpdailyfix.com/the-seven-habits-of-the-just-good-enough-marketer/#comment-41563 "Settle for less, and do more. Give yourself a break. The next project will always be waiting." Very true. It takes lots of patience to learn that, I've found..... “Settle for less, and do more. Give yourself a break. The next project will always be waiting.”
Very true. It takes lots of patience to learn that, I’ve found…..

]]> http://www.mpdailyfix.com/the-seven-habits-of-the-just-good-enough-marketer/comment-page-1/#comment-41562 @MattWilsontv Thu, 04 Jun 2009 12:57:42 +0000 http://www.mpdailyfix.com/the-seven-habits-of-the-just-good-enough-marketer/#comment-41562 Hi Mark, I like your thoughts--and agree that bloggers need to update often. It's tough, I often want to keep my best work at the top of my landing page. As long as you can come up with consistently good material you are okay following this strategy--it helps SEO, gives you more chances to promote each article across social media, and each time you write there is a chance of it going viral. On the other side someone like Tim Ferriss would say, put your effort into one good post, that absolutley crushes the competition--this way you are not going viral "by chance" you really put all your eggs in one basket... Not sure what is best, maybe a combination of the two? Hi Mark, I like your thoughts–and agree that bloggers need to update often. It’s tough, I often want to keep my best work at the top of my landing page. As long as you can come up with consistently good material you are okay following this strategy–it helps SEO, gives you more chances to promote each article across social media, and each time you write there is a chance of it going viral.
On the other side someone like Tim Ferriss would say, put your effort into one good post, that absolutley crushes the competition–this way you are not going viral “by chance” you really put all your eggs in one basket…
Not sure what is best, maybe a combination of the two?

]]>