http://www.mpdailyfix.com/the-role-of-pr-in-social-media-a-podcast-with-doug-haslam-and-shel-holtz/?utm_source=rss&utm_medium=rss&utm_campaign=the-role-of-pr-in-social-media-a-podcast-with-doug-haslam-and-shel-holtz Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/the-role-of-pr-in-social-media-a-podcast-with-doug-haslam-and-shel-holtz/comment-page-1/#comment-33053 Ann Handley Thu, 31 Jan 2008 14:31:20 +0000 http://www.mpdailyfix.com/the-role-of-pr-in-social-media-a-podcast-with-doug-haslam-and-shel-holtz/#comment-33053 "10 years ago people used to ask, 'Should I have a web site?' Today, that's a silly question. I think 18 months from now, 'Should social media be part of my strategic Marketing/PR plan?' will also be a silly question." Nice observation, Lee. “10 years ago people used to ask, ‘Should I have a web site?’ Today, that’s a silly question. I think 18 months from now, ‘Should social media be part of my strategic Marketing/PR plan?’ will also be a silly question.”
Nice observation, Lee.

]]> http://www.mpdailyfix.com/the-role-of-pr-in-social-media-a-podcast-with-doug-haslam-and-shel-holtz/comment-page-1/#comment-33052 Lee Erickson Thu, 31 Jan 2008 14:05:18 +0000 http://www.mpdailyfix.com/the-role-of-pr-in-social-media-a-podcast-with-doug-haslam-and-shel-holtz/#comment-33052 Great discussion, thanks. The panelists talked about Marketing, PR, and Sales working together as a team - I couldn't agree more. As a Marketing agency, we're starting to see the lines between Marketing and PR blur - if not disappear altogether - and I'm all for that. It's a more powerful combination for our clients, especially when it comes to social media. We're facing many of the same issues around helping companies understand the need to engage in conversations and helping them feel comfortable about taking the plunge with social media. 10 years ago people used to ask, "Should I have a web site?" Today, that's a silly question. I think 18 months from now, "Should social media be part of my strategic Marketing/PR plan?" will also be a silly question. I'd be curious to know what the panelists have found useful in making the case to clients for getting engaged in the conversation. It's definitely a walk before you run proposition. How have you helped your clients dip their toes in to test the water? Great discussion, thanks.
The panelists talked about Marketing, PR, and Sales working together as a team – I couldn’t agree more.
As a Marketing agency, we’re starting to see the lines between Marketing and PR blur – if not disappear altogether – and I’m all for that. It’s a more powerful combination for our clients, especially when it comes to social media.
We’re facing many of the same issues around helping companies understand the need to engage in conversations and helping them feel comfortable about taking the plunge with social media.
10 years ago people used to ask, “Should I have a web site?” Today, that’s a silly question. I think 18 months from now, “Should social media be part of my strategic Marketing/PR plan?” will also be a silly question.
I’d be curious to know what the panelists have found useful in making the case to clients for getting engaged in the conversation. It’s definitely a walk before you run proposition. How have you helped your clients dip their toes in to test the water?

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