http://www.mpdailyfix.com/the-real-roi-of-blogging/?utm_source=rss&utm_medium=rss&utm_campaign=the-real-roi-of-blogging Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/the-real-roi-of-blogging/comment-page-2/#comment-35820 ??????? Wed, 13 Aug 2008 12:16:12 +0000 http://www.mpdailyfix.com/the-real-roi-of-blogging/#comment-35820 wuq Een plaatje zegt alles, toch ? cld Het volledige rapport is hier te vinden. Lees natuurlijk h de blogposting. k v Thanks for interesting post! yzv [url=http://skuper.ru]??????? ? ??????[/url] 2a wuq Een plaatje zegt alles, toch ? cld Het volledige rapport is hier te vinden. Lees natuurlijk h de blogposting. k v
Thanks for interesting post! yzv
[url=http://skuper.ru]??????? ? ??????[/url] 2a

]]> http://www.mpdailyfix.com/the-real-roi-of-blogging/comment-page-2/#comment-36900 ??????? Wed, 13 Aug 2008 12:16:12 +0000 http://www.mpdailyfix.com/the-real-roi-of-blogging/#comment-36900 wuq Een plaatje zegt alles, toch ? cld Het volledige rapport is hier te vinden. Lees natuurlijk h de blogposting. k v Thanks for interesting post! yzv [url=http://skuper.ru]??????? ? ??????[/url] 2a wuq Een plaatje zegt alles, toch ? cld Het volledige rapport is hier te vinden. Lees natuurlijk h de blogposting. k v
Thanks for interesting post! yzv
[url=http://skuper.ru]??????? ? ??????[/url] 2a

]]> http://www.mpdailyfix.com/the-real-roi-of-blogging/comment-page-1/#comment-35819 ??????? Tue, 12 Aug 2008 20:45:54 +0000 http://www.mpdailyfix.com/the-real-roi-of-blogging/#comment-35819 z Een plaatje zegt alles, toch ? d Het volledige rapport is hier te vinden. Lees natuurlijk n de blogposting. s q [url=http://skuper.ru]??????? ? ?????? [/url] 1n z Een plaatje zegt alles, toch ? d Het volledige rapport is hier te vinden. Lees natuurlijk n de blogposting. s q
[url=http://skuper.ru]??????? ? ?????? [/url] 1n

]]> http://www.mpdailyfix.com/the-real-roi-of-blogging/comment-page-1/#comment-36899 ??????? Tue, 12 Aug 2008 20:45:54 +0000 http://www.mpdailyfix.com/the-real-roi-of-blogging/#comment-36899 z Een plaatje zegt alles, toch ? d Het volledige rapport is hier te vinden. Lees natuurlijk n de blogposting. s q [url=http://skuper.ru]??????? ? ?????? [/url] 1n z Een plaatje zegt alles, toch ? d Het volledige rapport is hier te vinden. Lees natuurlijk n de blogposting. s q
[url=http://skuper.ru]??????? ? ?????? [/url] 1n

]]> http://www.mpdailyfix.com/the-real-roi-of-blogging/comment-page-1/#comment-35818 Engago Team Tue, 15 Jul 2008 22:18:14 +0000 http://www.mpdailyfix.com/the-real-roi-of-blogging/#comment-35818 As we found the Real ROI of Blogging interesting we discussed it in our blog too. We mainly looked into the investment to be made. As we found the Real ROI of Blogging interesting we discussed it in our blog too.
We mainly looked into the investment to be made.

]]> http://www.mpdailyfix.com/the-real-roi-of-blogging/comment-page-1/#comment-35817 Katie Paine Mon, 14 Jul 2008 21:08:00 +0000 http://www.mpdailyfix.com/the-real-roi-of-blogging/#comment-35817 Great post. We've experienced similar "returns" from our blog as well. The only thing missing from your discussion is: what is the "I" what do you use to calculate the investment you make? For me $250/hr, it averages about $500 a day -- which enables us to calculate whether it's worthwhile compared to exhibiting at a trade show, or sending out a direct mail piece. Great post. We’ve experienced similar “returns” from our blog as well. The only thing missing from your discussion is: what is the “I” what do you use to calculate the investment you make? For me $250/hr, it averages about $500 a day — which enables us to calculate whether it’s worthwhile compared to exhibiting at a trade show, or sending out a direct mail piece.

]]> http://www.mpdailyfix.com/the-real-roi-of-blogging/comment-page-1/#comment-35816 Engago Team Sun, 13 Jul 2008 20:22:16 +0000 http://www.mpdailyfix.com/the-real-roi-of-blogging/#comment-35816 @ Lewis Green. If you would know the company names of the blog readers, you would be able to generate even more leads from your blog. You can track each company and their different visitors to qualify these companies as lead of not. Then contact each company. Cold calling on "warm" companies. @ Lewis Green. If you would know the company names of the blog readers, you would be able to generate even more leads from your blog.
You can track each company and their different visitors to qualify these companies as lead of not. Then contact each company.
Cold calling on “warm” companies.

]]> http://www.mpdailyfix.com/the-real-roi-of-blogging/comment-page-1/#comment-35815 Lewis Green Sat, 28 Jun 2008 14:33:26 +0000 http://www.mpdailyfix.com/the-real-roi-of-blogging/#comment-35815 Katie, Thanks for sharing Dell's response. They do seem to be doing it right. Katie,
Thanks for sharing Dell’s response. They do seem to be doing it right.

]]> http://www.mpdailyfix.com/the-real-roi-of-blogging/comment-page-1/#comment-35814 katie3rc Fri, 27 Jun 2008 21:32:03 +0000 http://www.mpdailyfix.com/the-real-roi-of-blogging/#comment-35814 Some of our blogs have recently received some attention from Dell. We posted a blog describing Dell's strategy of responding to all postings regarding their business and products. And, as promised, Dell responded to each of them...in a very timely matter, I may add. We liked getting a one-on-one perspective from Dell regarding their blogging strategy and its purpose, like this one from bpearsonatdell: "We want to have conversations with our customers where and when they want to have them and we want to listen and learn from our customers, which we do in our forums and blogs. Enjoyed your post." Some of our blogs have recently received some attention from Dell. We posted a blog describing Dell’s strategy of responding to all postings regarding their business and products. And, as promised, Dell responded to each of them…in a very timely matter, I may add. We liked getting a one-on-one perspective from Dell regarding their blogging strategy and its purpose, like this one from bpearsonatdell: “We want to have conversations with our customers where and when they want to have them and we want to listen and learn from our customers, which we do in our forums and blogs. Enjoyed your post.”

]]> http://www.mpdailyfix.com/the-real-roi-of-blogging/comment-page-1/#comment-35813 Lewis Green Fri, 27 Jun 2008 13:48:06 +0000 http://www.mpdailyfix.com/the-real-roi-of-blogging/#comment-35813 Nigel, Excellent points! Thank you for adding to this discussion. Nigel,
Excellent points! Thank you for adding to this discussion.

]]> http://www.mpdailyfix.com/the-real-roi-of-blogging/comment-page-1/#comment-35812 Merry Elrick Fri, 27 Jun 2008 12:38:12 +0000 http://www.mpdailyfix.com/the-real-roi-of-blogging/#comment-35812 Nigel, your opinion is a good one, in my opinion! You are so right when you say objectives determine the criteria for the return. Not everything needs to be measured in ROI, nor should it. First and foremost--did we meet our objectives? Best, Merry Nigel, your opinion is a good one, in my opinion! You are so right when you say objectives determine the criteria for the return. Not everything needs to be measured in ROI, nor should it. First and foremost–did we meet our objectives?
Best, Merry

]]> http://www.mpdailyfix.com/the-real-roi-of-blogging/comment-page-1/#comment-35811 Nigel Dean Fri, 27 Jun 2008 08:56:16 +0000 http://www.mpdailyfix.com/the-real-roi-of-blogging/#comment-35811 If I could add my point of view to this discussion, I agree that ROI depends very much on the context it is being used in. I agree with Merry that Marketers need to be much more savvy when it comes to financial measures and be able to discuss projects with the finance department in their own language. However, I also believe that the metrics used don't need to be purely financial. Setting clear objectives for a marketing campaign will also set the criteria for the return. If your objective is an increase in website hits, newsletter subscriptions or downloads, that is the Metric to measure as a Return on Investment. If you are looking to generate sales leads or enquiries, that again is the measure to use. If you are looking at building long term relationships, concentrating on improving customer satisfaction and increasing customer lifetime value, you are going to be disappointed by short-term, measurable financial returns (and would not be able to justify a number of very successful marketing campaigns). So called 'Soft' Metrics do make a difference and can be understood by CEOs, COOs and CMOs (give them some credit!). It's important to clearly justify that your objectives are sound and will contribute towards long term customer value, making them a more appropriate measure of ROI. Obviously, this is only my opinion and I certainly respect yours. I think that it's good to discuss different points of view - without necessarily changing anyone's opinion on the subject. I'm sure that reading your book would probably clarify your position further, so good luck with that. Nigel If I could add my point of view to this discussion, I agree that ROI depends very much on the context it is being used in.
I agree with Merry that Marketers need to be much more savvy when it comes to financial measures and be able to discuss projects with the finance department in their own language. However, I also believe that the metrics used don’t need to be purely financial.
Setting clear objectives for a marketing campaign will also set the criteria for the return. If your objective is an increase in website hits, newsletter subscriptions or downloads, that is the Metric to measure as a Return on Investment. If you are looking to generate sales leads or enquiries, that again is the measure to use.
If you are looking at building long term relationships, concentrating on improving customer satisfaction and increasing customer lifetime value, you are going to be disappointed by short-term, measurable financial returns (and would not be able to justify a number of very successful marketing campaigns).
So called ‘Soft’ Metrics do make a difference and can be understood by CEOs, COOs and CMOs (give them some credit!). It’s important to clearly justify that your objectives are sound and will contribute towards long term customer value, making them a more appropriate measure of ROI.
Obviously, this is only my opinion and I certainly respect yours. I think that it’s good to discuss different points of view – without necessarily changing anyone’s opinion on the subject. I’m sure that reading your book would probably clarify your position further, so good luck with that.
Nigel

]]> http://www.mpdailyfix.com/the-real-roi-of-blogging/comment-page-1/#comment-35810 Lewis Green Thu, 26 Jun 2008 20:49:47 +0000 http://www.mpdailyfix.com/the-real-roi-of-blogging/#comment-35810 Valeria, Thank you for adding some clarity. Appreciate it. To add to your point, qualified leads is a metric we have used for decades that leads to a different number than after it is handed over to sales. I would argue that both are equal in weight. Merry, Best of luck with your book. Valeria,
Thank you for adding some clarity. Appreciate it. To add to your point, qualified leads is a metric we have used for decades that leads to a different number than after it is handed over to sales. I would argue that both are equal in weight.
Merry,
Best of luck with your book.

]]> http://www.mpdailyfix.com/the-real-roi-of-blogging/comment-page-1/#comment-35809 Merry Elrick Thu, 26 Jun 2008 18:47:32 +0000 http://www.mpdailyfix.com/the-real-roi-of-blogging/#comment-35809 Absolutely, Valeria. Context and content are critical, and in this case, I believe that ROI referred to Return on Investment. Perhaps not? In any case, you are so right that there's more than one metric that marketers should look at..I talk about that in my book too! Thanks Valeria. Best, Merry Absolutely, Valeria. Context and content are critical, and in this case, I believe that ROI referred to Return on Investment. Perhaps not?
In any case, you are so right that there’s more than one metric that marketers should look at..I talk about that in my book too!
Thanks Valeria. Best, Merry

]]> http://www.mpdailyfix.com/the-real-roi-of-blogging/comment-page-1/#comment-35808 Valeria Maltoni Thu, 26 Jun 2008 18:33:58 +0000 http://www.mpdailyfix.com/the-real-roi-of-blogging/#comment-35808 If I may, Merry. ROI can be many things - as AMA can be American Marketing, Management or Medical Association. Which one it is depends on context - and content. How about return on involvement? Could it also be return on influence? In the new world of marketing (much of which is uncharted territory), metrics such as customer to customer conversations, brand sentiment and net promoter score are soft measurement that can become as hard as profit is. The great news is that there is not one exact answer. There are building blocks. Data alone means nothing without stories and interactions, which in turn do little sans products (services). Ultimately what we seek are connections and those do not happen in a vacuum. Fabulous news about the book, congratulations. If I may, Merry. ROI can be many things – as AMA can be American Marketing, Management or Medical Association. Which one it is depends on context – and content.
How about return on involvement? Could it also be return on influence?
In the new world of marketing (much of which is uncharted territory), metrics such as customer to customer conversations, brand sentiment and net promoter score are soft measurement that can become as hard as profit is.
The great news is that there is not one exact answer. There are building blocks. Data alone means nothing without stories and interactions, which in turn do little sans products (services). Ultimately what we seek are connections and those do not happen in a vacuum.
Fabulous news about the book, congratulations.

]]> http://www.mpdailyfix.com/the-real-roi-of-blogging/comment-page-1/#comment-35807 Merry Elrick Thu, 26 Jun 2008 17:08:06 +0000 http://www.mpdailyfix.com/the-real-roi-of-blogging/#comment-35807 Lewis, I don't doubt you've gotten great results for your clients. But what you're measuring, while it may be perfectly valid, is not ROI. ROI is a financial term expressed as a percentage of the initial investment. And, as I mentioned, it's not always an appropriate metric to use when it comes to long-term marketing efforts. I admit I'm on a bit of a crusade to get marketers to use the term accurately because I believe we marketers will be more credible when we do. That's why I wrote a book about it, The Truth about B2B Marketing ROI, just published by IABC (International Association of Business Communicators). If you read it, I bet you'd see our experiences aren't that different. Best, Merry Lewis,
I don’t doubt you’ve gotten great results for your clients. But what you’re measuring, while it may be perfectly valid, is not ROI. ROI is a financial term expressed as a percentage of the initial investment. And, as I mentioned, it’s not always an appropriate metric to use when it comes to long-term marketing efforts.
I admit I’m on a bit of a crusade to get marketers to use the term accurately because I believe we marketers will be more credible when we do. That’s why I wrote a book about it, The Truth about B2B Marketing ROI, just published by IABC (International Association of Business Communicators).
If you read it, I bet you’d see our experiences aren’t that different.
Best, Merry

]]> http://www.mpdailyfix.com/the-real-roi-of-blogging/comment-page-1/#comment-35806 Lewis Green Thu, 26 Jun 2008 16:08:02 +0000 http://www.mpdailyfix.com/the-real-roi-of-blogging/#comment-35806 Merry, I have no interest in engaging you in an argument about definitions. We base our knowledge on our experiences. My experiences as a corporate manager and VP of Marketing in Fortune 500 companies and mid-sized ones tell me that ROI is not as narrowly defined as you imply. I never met a CEO, COO or CMO who measured ROI only in dollars and cents. And I never met a CFO, some of whom I wrote their speeches, measure it that way either. In addition, I never had a budget regected or reduced. And I have for 20 years been measuring ROI muuch in the same ways that I point out in this post, as do my current clients. Guess we have had different experiences. Merry,
I have no interest in engaging you in an argument about definitions. We base our knowledge on our experiences. My experiences as a corporate manager and VP of Marketing in Fortune 500 companies and mid-sized ones tell me that ROI is not as narrowly defined as you imply.
I never met a CEO, COO or CMO who measured ROI only in dollars and cents. And I never met a CFO, some of whom I wrote their speeches, measure it that way either. In addition, I never had a budget regected or reduced. And I have for 20 years been measuring ROI muuch in the same ways that I point out in this post, as do my current clients.
Guess we have had different experiences.

]]> http://www.mpdailyfix.com/the-real-roi-of-blogging/comment-page-1/#comment-35805 Merry Elrick Thu, 26 Jun 2008 15:40:31 +0000 http://www.mpdailyfix.com/the-real-roi-of-blogging/#comment-35805 Lewis, How does using the correct terminology inhibit innovative thinking? Actually, it may even enhance it. Good creativity is based on solid thinking. It's hard to think clearly if the definitions of the words we use are unclear. And yes, we should worry about how finance defines ROI. As marketers we need to understand the financial goals of our enterprise and how we may contribute to them. To do that, we need to have a relationship with finance. And to do that successfully, we need to speak their language. It would be nice if they spoke ours, too. And you might want to double check with those CEOs, etc. My guess is they'd find you more credible if you used the term "ROI" as they use it. Best, Merry Lewis,
How does using the correct terminology inhibit innovative thinking? Actually, it may even enhance it. Good creativity is based on solid thinking. It’s hard to think clearly if the definitions of the words we use are unclear.
And yes, we should worry about how finance defines ROI. As marketers we need to understand the financial goals of our enterprise and how we may contribute to them. To do that, we need to have a relationship with finance. And to do that successfully, we need to speak their language. It would be nice if they spoke ours, too.
And you might want to double check with those CEOs, etc. My guess is they’d find you more credible if you used the term “ROI” as they use it.
Best, Merry

]]> http://www.mpdailyfix.com/the-real-roi-of-blogging/comment-page-1/#comment-35804 Lewis Green Thu, 26 Jun 2008 14:53:37 +0000 http://www.mpdailyfix.com/the-real-roi-of-blogging/#comment-35804 Jess, For blog directories do an online search. Don't outsource this simple effort. As for getting help marketing your blog, many of us marketers help clients in that way. I can help you in two ways: 1) Provide a list of marketers that can help you or 2) offer my services. Jess,
For blog directories do an online search. Don’t outsource this simple effort. As for getting help marketing your blog, many of us marketers help clients in that way. I can help you in two ways: 1) Provide a list of marketers that can help you or 2) offer my services.

]]> http://www.mpdailyfix.com/the-real-roi-of-blogging/comment-page-1/#comment-35803 Lewis Green Thu, 26 Jun 2008 14:50:49 +0000 http://www.mpdailyfix.com/the-real-roi-of-blogging/#comment-35803 Merry, Thank you for your sage comment. I sell to Presidents, CEOs, COOs and CMOs, and they are accepting of the ways I redefine ROI. I never lets boxes created by some executives (especially CFOs) get in the way of innovative thinking. Definitions are designed to be stretched, including defining ROI. If we worried about how finance and accounting defined growth strategies, businesses would seldom do anything other than conservative sales techniques to grow. Merry,
Thank you for your sage comment. I sell to Presidents, CEOs, COOs and CMOs, and they are accepting of the ways I redefine ROI. I never lets boxes created by some executives (especially CFOs) get in the way of innovative thinking. Definitions are designed to be stretched, including defining ROI.
If we worried about how finance and accounting defined growth strategies, businesses would seldom do anything other than conservative sales techniques to grow.

]]> http://www.mpdailyfix.com/the-real-roi-of-blogging/comment-page-1/#comment-35802 Jess Thu, 26 Jun 2008 02:48:47 +0000 http://www.mpdailyfix.com/the-real-roi-of-blogging/#comment-35802 I've been in marketing/PR for 20 years and I feel like I've had my head in the sand, or someplace, for the past few years. I am SO BEHIND on everything. I am in catch up mode and want to start using blogs for PR. I have to justify my time investment to the ROI guys at work ... so these posts have been great. Plus, I have to be up and running fast. Is there a blog directory available ... do servi ifnces like Cision and Vocus have good blog info? I would also like to hook up with someone who can help my company get up to speed on marketing our own blog. I’ve been in marketing/PR for 20 years and I feel like I’ve had my head in the sand, or someplace, for the past few years. I am SO BEHIND on everything. I am in catch up mode and want to start using blogs for PR. I have to justify my time investment to the ROI guys at work … so these posts have been great. Plus, I have to be up and running fast. Is there a blog directory available … do servi ifnces like Cision and Vocus have good blog info? I would also like to hook up with someone who can help my company get up to speed on marketing our own blog.

]]> http://www.mpdailyfix.com/the-real-roi-of-blogging/comment-page-1/#comment-35801 Merry Elrick Thu, 26 Jun 2008 00:18:24 +0000 http://www.mpdailyfix.com/the-real-roi-of-blogging/#comment-35801 Hello Lewis, I agree we should measure all our marketing efforts, and measure ROI when appropriate, but it isn't always. Long-term branding campaigns, for example, do not often lend themselves to ROI metrics. Your definition of ROI wouldn't begin to pass muster in the finance department, and this is one of the problems we marketers have--a lack of credibility with Finance and the C-suite. We must be rigorous in our measurement standards and use the correct definition of ROI. There are many good and important metrics we marketers use that aren't ROI--and I don't doubt that blogs are a good business-building tool. But let's be careful to use the term ROI accurately. Best, Merry Elrick Hello Lewis,
I agree we should measure all our marketing efforts, and measure ROI when appropriate, but it isn’t always. Long-term branding campaigns, for example, do not often lend themselves to ROI metrics.
Your definition of ROI wouldn’t begin to pass muster in the finance department, and this is one of the problems we marketers have–a lack of credibility with Finance and the C-suite. We must be rigorous in our measurement standards and use the correct definition of ROI.
There are many good and important metrics we marketers use that aren’t ROI–and I don’t doubt that blogs are a good business-building tool. But let’s be careful to use the term ROI accurately.
Best,
Merry Elrick

]]> http://www.mpdailyfix.com/the-real-roi-of-blogging/comment-page-1/#comment-35800 Lewis Green Wed, 25 Jun 2008 15:17:14 +0000 http://www.mpdailyfix.com/the-real-roi-of-blogging/#comment-35800 Maggie, Thanks for sharing your strategy. Maggie,
Thanks for sharing your strategy.

]]> http://www.mpdailyfix.com/the-real-roi-of-blogging/comment-page-1/#comment-35799 Lewis Green Wed, 25 Jun 2008 15:15:51 +0000 http://www.mpdailyfix.com/the-real-roi-of-blogging/#comment-35799 Kary, The simple answer is to start visitng blogs that cover your niche and begin commenting. It a particular post really resonates with you (or your client) write a post about it with your POV and include a link to the original post. If you really like the blog and think your readers will, as well, add it to your blogroll. Hope this helps. Kary,
The simple answer is to start visitng blogs that cover your niche and begin commenting. It a particular post really resonates with you (or your client) write a post about it with your POV and include a link to the original post. If you really like the blog and think your readers will, as well, add it to your blogroll. Hope this helps.

]]> http://www.mpdailyfix.com/the-real-roi-of-blogging/comment-page-1/#comment-35798 Maggie Aoussou Wed, 25 Jun 2008 15:01:14 +0000 http://www.mpdailyfix.com/the-real-roi-of-blogging/#comment-35798 Lewis - I say: 1.Blogging does not cost $$$, just time 2.It's another platform to champion your message/service 3.Only 1% of community actively blog, so you are reaching a wide audience even if you receive very little response 4.It's a great networking tool 5.It's 2008 - get on board with social media marketing! 6.Don't waste my time, if you are not going to include it in your marketing strategy........ As all my clients have come via word of mouth, I guess they are pleased with their ROI. Lewis – I say:
1.Blogging does not cost $$$, just time
2.It’s another platform to champion your message/service
3.Only 1% of community actively blog, so you are reaching a wide audience even if you receive very little response
4.It’s a great networking tool
5.It’s 2008 – get on board with social media marketing!
6.Don’t waste my time, if you are not going to include it in your marketing strategy……..
As all my clients have come via word of mouth, I guess they are pleased with their ROI.

]]> http://www.mpdailyfix.com/the-real-roi-of-blogging/comment-page-1/#comment-35797 Kary Wed, 25 Jun 2008 14:46:53 +0000 http://www.mpdailyfix.com/the-real-roi-of-blogging/#comment-35797 I really appreciate these marketing strategies and your definitions of ROI. Currently, I'm working to oversee a blogging campaign for a client. You mention that you regularly post and or comment on others' blogs. Do you have recommendations on how to get started with blogger outreach? How does one appropriately approach another blogger with requests to post, comment or link to another blog? I really appreciate these marketing strategies and your definitions of ROI. Currently, I’m working to oversee a blogging campaign for a client. You mention that you regularly post and or comment on others’ blogs. Do you have recommendations on how to get started with blogger outreach? How does one appropriately approach another blogger with requests to post, comment or link to another blog?

]]> http://www.mpdailyfix.com/the-real-roi-of-blogging/comment-page-1/#comment-35796 Neil Anuskiewicz Tue, 24 Jun 2008 22:53:10 +0000 http://www.mpdailyfix.com/the-real-roi-of-blogging/#comment-35796 Thanks Lewis, you very good at providing formulas for doing things right. Thanks Lewis, you very good at providing formulas for doing things right.

]]> http://www.mpdailyfix.com/the-real-roi-of-blogging/comment-page-1/#comment-35795 Lewis Green Tue, 24 Jun 2008 14:53:36 +0000 http://www.mpdailyfix.com/the-real-roi-of-blogging/#comment-35795 CB, Right back at you! Maggie, Your record with your client's blogging efforts is impressive. What do you say that "convinces" them? CB,
Right back at you!
Maggie,
Your record with your client’s blogging efforts is impressive. What do you say that “convinces” them?

]]> http://www.mpdailyfix.com/the-real-roi-of-blogging/comment-page-1/#comment-35794 Maggie Aoussou Tue, 24 Jun 2008 14:46:54 +0000 http://www.mpdailyfix.com/the-real-roi-of-blogging/#comment-35794 Good, interesting article. I will be sharing these tips with my clients, who all have blogs (at my insistance all my clients have blogs - it's the best way for them to share their product and service). SME's and community groups must participate and get involved in online conversations to get their message out there. The time 'investment' is necessary and worth it. Good, interesting article. I will be sharing these tips with my clients, who all have blogs (at my insistance all my clients have blogs – it’s the best way for them to share their product and service). SME’s and community groups must participate and get involved in online conversations to get their message out there. The time ‘investment’ is necessary and worth it.

]]> http://www.mpdailyfix.com/the-real-roi-of-blogging/comment-page-1/#comment-35793 CB Whittemore Tue, 24 Jun 2008 14:46:30 +0000 http://www.mpdailyfix.com/the-real-roi-of-blogging/#comment-35793 Lewis, fantastic story with terrific lessons. Thank for for sharing and congratulations! Lewis, fantastic story with terrific lessons. Thank for for sharing and congratulations!

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