http://www.mpdailyfix.com/the-power-of-pink-the-pink-glove-dance/?utm_source=rss&utm_medium=rss&utm_campaign=the-power-of-pink-the-pink-glove-dance Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/the-power-of-pink-the-pink-glove-dance/comment-page-1/#comment-43356 Elaine Fogel Sun, 20 Dec 2009 21:01:03 +0000 http://www.mpdailyfix.com/the-power-of-pink-the-pink-glove-dance/#comment-43356 Thanks, Harriet. Much appreciated. I saw your blog post, too. Thanks, Harriet. Much appreciated. I saw your blog post, too.

]]> http://www.mpdailyfix.com/the-power-of-pink-the-pink-glove-dance/comment-page-1/#comment-43355 Harriet Meth Fri, 18 Dec 2009 13:43:01 +0000 http://www.mpdailyfix.com/the-power-of-pink-the-pink-glove-dance/#comment-43355 @Dolores - I also agree with you that there is a missed opportunity here for an appropriate call to action. @Elaine - Thanks for calling this out. This is a great example of how easy it is to create and promote a video that showcases the best of your organization. I amplified the conversation about the video on my blog @ messagedtodeaf.blogspot.com. Thanks for another great post! @Dolores – I also agree with you that there is a missed opportunity here for an appropriate call to action.
@Elaine – Thanks for calling this out. This is a great example of how easy it is to create and promote a video that showcases the best of your organization. I amplified the conversation about the video on my blog @ messagedtodeaf.blogspot.com.
Thanks for another great post!

]]> http://www.mpdailyfix.com/the-power-of-pink-the-pink-glove-dance/comment-page-1/#comment-43354 Elaine Fogel Thu, 10 Dec 2009 18:06:50 +0000 http://www.mpdailyfix.com/the-power-of-pink-the-pink-glove-dance/#comment-43354 Dolores, I couldn't agree more. A soft-sell link would have given people the option to find out more should they feel motivated to give. Dolores, I couldn’t agree more. A soft-sell link would have given people the option to find out more should they feel motivated to give.

]]> http://www.mpdailyfix.com/the-power-of-pink-the-pink-glove-dance/comment-page-1/#comment-43353 Dolores McDonagh Thu, 10 Dec 2009 12:25:43 +0000 http://www.mpdailyfix.com/the-power-of-pink-the-pink-glove-dance/#comment-43353 great video, but IMHO they missed a really opportunity to add a simple call to action. Really, meet a potential donor halfway! They don't have to make a big pitch for donations, just a link to their website for more info. I actually wanted to make a donation but even as a committed fundraiser, I didn't have the time right them to go hunting for them. How are those 3.3 million YouTube views supposed to FIND them. great video, but IMHO they missed a really opportunity to add a simple call to action. Really, meet a potential donor halfway! They don’t have to make a big pitch for donations, just a link to their website for more info. I actually wanted to make a donation but even as a committed fundraiser, I didn’t have the time right them to go hunting for them. How are those 3.3 million YouTube views supposed to FIND them.

]]> http://www.mpdailyfix.com/the-power-of-pink-the-pink-glove-dance/comment-page-1/#comment-43352 Elaine Fogel Wed, 09 Dec 2009 22:25:01 +0000 http://www.mpdailyfix.com/the-power-of-pink-the-pink-glove-dance/#comment-43352 Thanks for your thoughts, Chris. I agree with you that the gift should go to "programs, services or organisational infrastructure," yet there's been some pushback (historically) from donors on how much goes to operational costs. The only fundraising activity I know of that can take such a large commission to raise a dollar is telemarketing. But then, maybe it's cost effective for very small organizations - without many staff or resources - to pay high commissions rather than wages, benefits, and physical space. Thanks for your thoughts, Chris. I agree with you that the gift should go to “programs, services or organisational infrastructure,” yet there’s been some pushback (historically) from donors on how much goes to operational costs.
The only fundraising activity I know of that can take such a large commission to raise a dollar is telemarketing. But then, maybe it’s cost effective for very small organizations – without many staff or resources – to pay high commissions rather than wages, benefits, and physical space.

]]> http://www.mpdailyfix.com/the-power-of-pink-the-pink-glove-dance/comment-page-1/#comment-43351 Chris Blackman Wed, 09 Dec 2009 22:01:58 +0000 http://www.mpdailyfix.com/the-power-of-pink-the-pink-glove-dance/#comment-43351 Re: "How much of YOUR gift should go to programs and services, and how much should be invested in the organization itself?" That's a question that comes up often in NFP marketing. Donors want to know their $30 provided a daily meal for a hungry child for a month, a goat for a village, or paid for the pump on a well that provides essential drinking water at a previously unreticulated place. Fact is, so long as their $30 goes to either programs, or services, or organisational infrastructure - more or less in its entirety - the donor should feel happy. Donors have a right to feel unhappy when they hear their $30 has been paid to a fundraising organisation which raised $50 or $100 for an NFP and charged a 30%, 60% or even greater percentage of the donation as a commission. NFPs have to get their fundraising costs under control so they represent a strong ROI. They don't just owe that to the donors - they owe it to themselves and the recipients of the programs and services they provide. This pink glove video seems to satisfy that requirement exceedingly well! Re: “How much of YOUR gift should go to programs and services, and how much should be invested in the organization itself?”
That’s a question that comes up often in NFP marketing. Donors want to know their $30 provided a daily meal for a hungry child for a month, a goat for a village, or paid for the pump on a well that provides essential drinking water at a previously unreticulated place.
Fact is, so long as their $30 goes to either programs, or services, or organisational infrastructure – more or less in its entirety – the donor should feel happy.
Donors have a right to feel unhappy when they hear their $30 has been paid to a fundraising organisation which raised $50 or $100 for an NFP and charged a 30%, 60% or even greater percentage of the donation as a commission. NFPs have to get their fundraising costs under control so they represent a strong ROI. They don’t just owe that to the donors – they owe it to themselves and the recipients of the programs and services they provide.
This pink glove video seems to satisfy that requirement exceedingly well!

]]> http://www.mpdailyfix.com/the-power-of-pink-the-pink-glove-dance/comment-page-1/#comment-43350 Elaine Fogel Wed, 09 Dec 2009 16:14:40 +0000 http://www.mpdailyfix.com/the-power-of-pink-the-pink-glove-dance/#comment-43350 Glad you liked it, too, Aaron. It's pretty cool. Glad you liked it, too, Aaron. It’s pretty cool.

]]> http://www.mpdailyfix.com/the-power-of-pink-the-pink-glove-dance/comment-page-1/#comment-43349 Aaron Wed, 09 Dec 2009 15:46:44 +0000 http://www.mpdailyfix.com/the-power-of-pink-the-pink-glove-dance/#comment-43349 This brought tears to my eyes! Really great to see people getting together like this for a good cause. This brought tears to my eyes! Really great to see people getting together like this for a good cause.

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