Roy Young and I contribute one of the 10 bits of advice marketers can’t generate leads without in a new free ebook published by our friends at RainToday.

The aptly-titled “The One Piece of Advice You Can’t Generate Leads Without” offers 36 pages of free advice from us as well as MP contributors Suzanne Lowe and Mike Shultz, and Brian Carroll, Mac McIntosh, and Laura Ramos. File this one under “small world”: Mac and Laura, BTW, are both headlining the MarketingProfs B2B Event next month: “Driving Sales: What Works, What’s New, What Sticks.”
Read them all, along with our piece — “Promising Prospect or Dead End? Start by Defining a Lead” — by downloading the ebook here:
http://www.raintoday.com/leadgenadvice.cfm
p.s. Be sure to check out the combined “album cover” photo Roy and I posed for, which I think looks like something a more buttoned up Fleetwood Mac might have produced for an LP.

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