I am continuing to be intrigued by the Democratic political campaigns which provide multiple opportunities for learning about social marketing. I believe Obama and Clinton are using social media very effectively to build communities and emotional connections.
In my opinion, they are doing the best jobs. For the video podcast I host called Marketing Voices, I recently interviewed Pete Blackshaw EVP of Nielsen Online, who just completed an analysis of the campaigns and how they use social media. He gave me good insight on what corporate marketers need to do to make their brands better.
One of the more interesting thoughts he had involves reaching out in numerous languages. That seems like a no brainer but so many times i believe marketers forget to translate their messages.
Just as a promo point, Peter Blackshaw also is releasing his new book in July 2008 called Satisfied Customers Tell Three Friends; Angry Customers Tell Three Thousand. I am sure it will be a good read.