http://www.mpdailyfix.com/the-new-design-culture-at-pg/ Opinions. Commentary. News. Sat, 20 Mar 2010 15:02:07 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/the-new-design-culture-at-pg/comment-page-1/#comment-28584 Ted Mininni Wed, 20 Jun 2007 14:43:08 +0000 http://www.mpdailyfix.com/the-new-design-culture-at-pg/#comment-28584 I think you're right, Lewis. Of course, I do think that way as a design consultant! However, designers and artists are right brainers. We approach problem solving in a very creative and sometimes unorthodox manner, whereas businesspeople develop great left brain capabilities and are analytical by nature. The marriage of both capabilities when applied to business is now the goal of forward-thinking companies. Companies like P&G are trailblazers in this regard. The ultimate goal is to become more responsive and better meet the consumer's true needs and desires at every level. It is bound to take a lot of commitment and hard work to make this happen--changing an entire culture within any company can be a daunting challenge--but the end result will be well worth the effort. I think you’re right, Lewis. Of course, I do think that way as a design consultant! However, designers and artists are right brainers. We approach problem solving in a very creative and sometimes unorthodox manner, whereas businesspeople develop great left brain capabilities and are analytical by nature. The marriage of both capabilities when applied to business is now the goal of forward-thinking companies. Companies like P&G are trailblazers in this regard. The ultimate goal is to become more responsive and better meet the consumer’s true needs and desires at every level. It is bound to take a lot of commitment and hard work to make this happen–changing an entire culture within any company can be a daunting challenge–but the end result will be well worth the effort.

]]> http://www.mpdailyfix.com/the-new-design-culture-at-pg/comment-page-1/#comment-28583 Lewis Green Wed, 20 Jun 2007 14:09:11 +0000 http://www.mpdailyfix.com/the-new-design-culture-at-pg/#comment-28583 Thanks Ted. I think that is a great idea. Design has much to add in terms of creative and innovative thinking and can help every department do a better job. Thanks Ted. I think that is a great idea. Design has much to add in terms of creative and innovative thinking and can help every department do a better job.

]]> http://www.mpdailyfix.com/the-new-design-culture-at-pg/comment-page-1/#comment-28582 Ted Mininni Wed, 20 Jun 2007 14:04:28 +0000 http://www.mpdailyfix.com/the-new-design-culture-at-pg/#comment-28582 Lewis, Great observation. Actually, Kotchka and P&G's interest in design goes to the foundation of all of their products, from the R&D phase on new products to improvements on existing ones, not only their packaging. That is why it is taking some time to change the culture there: the company's CEO, Alan Lafley, is intent on merging design with business skills at every step of the way to improve every customer touch point P&G has with the consumer. Lewis,
Great observation. Actually, Kotchka and P&G’s interest in design goes to the foundation of all of their products, from the R&D phase on new products to improvements on existing ones, not only their packaging. That is why it is taking some time to change the culture there: the company’s CEO, Alan Lafley, is intent on merging design with business skills at every step of the way to improve every customer touch point P&G has with the consumer.

]]> http://www.mpdailyfix.com/the-new-design-culture-at-pg/comment-page-1/#comment-28581 Paul Barsch Wed, 20 Jun 2007 14:00:56 +0000 http://www.mpdailyfix.com/the-new-design-culture-at-pg/#comment-28581 Lewis, take a look at the success Method is having with packaging. New and unique packaging coupled with a new value prop, "non-toxic", is making a big difference for Method. <a href="http://www.methodhome.com/" rel="nofollow">http://www.methodhome.com/</a> Lewis, take a look at the success Method is having with packaging. New and unique packaging coupled with a new value prop, “non-toxic”, is making a big difference for Method.
http://www.methodhome.com/

]]> http://www.mpdailyfix.com/the-new-design-culture-at-pg/comment-page-1/#comment-28580 Lewis Green Wed, 20 Jun 2007 13:29:57 +0000 http://www.mpdailyfix.com/the-new-design-culture-at-pg/#comment-28580 "If the goal is to be more responsive to the consumer's needs by offering better, more desirable products, isn't that what every business should strive to do?" Yes, but having not attended the conference, I'm not sure how Kotchka is doing that. From the post, I get the sense we are talking about better designed packaging. If that increases costs to the business and ultimately the consumer, then her efforts are doomed to failure. I doubt many buy products based on package design. And I don't think many of us have improved customer experiences because of package design. What am I missing here? “If the goal is to be more responsive to the consumer’s needs by offering better, more desirable products, isn’t that what every business should strive to do?”
Yes, but having not attended the conference, I’m not sure how Kotchka is doing that. From the post, I get the sense we are talking about better designed packaging. If that increases costs to the business and ultimately the consumer, then her efforts are doomed to failure. I doubt many buy products based on package design. And I don’t think many of us have improved customer experiences because of package design.
What am I missing here?

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