http://www.mpdailyfix.com/the-myth-of-intellectual-capital/?utm_source=rss&utm_medium=rss&utm_campaign=the-myth-of-intellectual-capital Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/the-myth-of-intellectual-capital/comment-page-1/#comment-21146 Charles H. Green Fri, 02 Jun 2006 20:37:15 +0000 http://www.mpdailyfix.com/the-myth-of-intellectual-capital/#comment-21146 I think Dunay is short-sighted in two key respects. That doesn't mean he'll be proven wrong, but I'd bet against him. First, and most important, most of us read about 5 times faster than we listen. Add to that the ability to RSS-subscribe to tons of blogs and flick over several within seconds; compare that to the time required to sort through podcasts. It's even worse if we listen to podcasts anywhere but in front of the computer. You just plain get more than 5x your return on investment as a consumer of information throuh blogging than you do through podcasting. As a consumer acutely aware of time, give me blogging any day. Second, and in parallel to your point, podcasting is inherently one-way, one-to-many; it's a "-cast" just like "broad-" and "narrow-." It can't allow interaction in any simple way. In its favor, podcasting is great for leisurely listening whiile driving, and it is far higher "bandwidth" in terms of emotional connection, and that's worth something. But the best way to market a law firm is to give a sample of your wares. This is what I talk about as "selling by doing, not selling by telling" in my book Trust-based Selling. It's what Suzanne is doing here on this blog (you can also read about it in yesterday's Adam Smith blog, if that isn't too much plugging on my part). Being willing to put out real material to real people in real time is the e-version of samples selling. We don't buy ice cream or perfume by descriptions of chemical ingredients or testimonials of satisfied users--we buy them from sampling them ourselves. Like Suzanne does here in her blog. Any smart firm willing to put its quality out there for all to see will beat the heck out of one driven by fears of goof-ups or liabilities. Blog away! I think Dunay is short-sighted in two key respects. That doesn’t mean he’ll be proven wrong, but I’d bet against him.
First, and most important, most of us read about 5 times faster than we listen. Add to that the ability to RSS-subscribe to tons of blogs and flick over several within seconds; compare that to the time required to sort through podcasts. It’s even worse if we listen to podcasts anywhere but in front of the computer. You just plain get more than 5x your return on investment as a consumer of information throuh blogging than you do through podcasting. As a consumer acutely aware of time, give me blogging any day.
Second, and in parallel to your point, podcasting is inherently one-way, one-to-many; it’s a “-cast” just like “broad-” and “narrow-.” It can’t allow interaction in any simple way.
In its favor, podcasting is great for leisurely listening whiile driving, and it is far higher “bandwidth” in terms of emotional connection, and that’s worth something.
But the best way to market a law firm is to give a sample of your wares. This is what I talk about as “selling by doing, not selling by telling” in my book Trust-based Selling. It’s what Suzanne is doing here on this blog (you can also read about it in yesterday’s Adam Smith blog, if that isn’t too much plugging on my part).
Being willing to put out real material to real people in real time is the e-version of samples selling. We don’t buy ice cream or perfume by descriptions of chemical ingredients or testimonials of satisfied users–we buy them from sampling them ourselves. Like Suzanne does here in her blog.
Any smart firm willing to put its quality out there for all to see will beat the heck out of one driven by fears of goof-ups or liabilities.
Blog away!

]]> http://www.mpdailyfix.com/the-myth-of-intellectual-capital/comment-page-1/#comment-21145 Jonathan Kranz Wed, 31 May 2006 18:44:00 +0000 http://www.mpdailyfix.com/the-myth-of-intellectual-capital/#comment-21145 Allen: There'll always be some new technology to chase. My beef isn't with the technologies -- it's with the indiscriminate horn-blowing that trumpets them without regard to real business processes and needs. What's really interesting is the HOW: How can these things, be they blogs, podcasts, what-have-you, be used in a meaningful way? Allen:
There’ll always be some new technology to chase. My beef isn’t with the technologies — it’s with the indiscriminate horn-blowing that trumpets them without regard to real business processes and needs. What’s really interesting is the HOW: How can these things, be they blogs, podcasts, what-have-you, be used in a meaningful way?

]]> http://www.mpdailyfix.com/the-myth-of-intellectual-capital/comment-page-1/#comment-21144 Allen Weiss Wed, 31 May 2006 17:08:41 +0000 http://www.mpdailyfix.com/the-myth-of-intellectual-capital/#comment-21144 Dunay's comment is interesting, but if one thinks that a blog takes time to publish, you ought to try podcasting - which takes just as much if more time (to do it right). First, it's blogging, then podcasting, then video, then something else..with each one expected to take over the world. My sense is that everyone likes to make something be the next greatest thing when the final result will probably end up somewhere in the middle. Dunay’s comment is interesting, but if one thinks that a blog takes time to publish, you ought to try podcasting – which takes just as much if more time (to do it right).
First, it’s blogging, then podcasting, then video, then something else..with each one expected to take over the world. My sense is that everyone likes to make something be the next greatest thing when the final result will probably end up somewhere in the middle.

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