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	<title>Comments on: The Marketing Conversation Starts Inside</title>
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		<title>By: Valeria Maltoni</title>
		<link>http://www.mpdailyfix.com/the-marketing-conversation-starts-inside/comment-page-1/#comment-31793</link>
		<dc:creator>Valeria Maltoni</dc:creator>
		<pubDate>Thu, 15 Nov 2007 16:18:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.mpdailyfix.com/the-marketing-conversation-starts-inside/#comment-31793</guid>
		<description>We use SharePoint 2007 out of the box and do the design/html internally.
I&#039;ve also talked with Dave Hersh, the CEO of a company called Jive Software [http://www.jivesoftware.com/ ] that provides social community software called ClearSpace, which many companies like Apple adopt internally.
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		<content:encoded><![CDATA[<p>We use SharePoint 2007 out of the box and do the design/html internally.<br />
I&#8217;ve also talked with Dave Hersh, the CEO of a company called Jive Software [http://www.jivesoftware.com/ ] that provides social community software called ClearSpace, which many companies like Apple adopt internally.</p>
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		<title>By: TJ McCue</title>
		<link>http://www.mpdailyfix.com/the-marketing-conversation-starts-inside/comment-page-1/#comment-31792</link>
		<dc:creator>TJ McCue</dc:creator>
		<pubDate>Thu, 15 Nov 2007 05:18:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.mpdailyfix.com/the-marketing-conversation-starts-inside/#comment-31792</guid>
		<description>Valeria,
What internal blog service/tool are you using? I&#039;ve looked at: &lt;a href=&quot;http://www.21publish.com/&quot; rel=&quot;nofollow&quot;&gt;http://www.21publish.com/&lt;/a&gt; before and wonder if it is one you&#039;ve seen. Probably.
Years ago, we did some work in the groupware space and some time back i was doing some research and came across a link, with a useful diagram, at Wikipedia that you might find interesting and helpful.
&lt;a href=&quot;http://en.wikipedia.org/wiki/Collective_intelligence&quot; rel=&quot;nofollow&quot;&gt;http://en.wikipedia.org/wiki/Collective_intelligence&lt;/a&gt;
I agree on the use of the conversation word... :-)
TJ
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		<content:encoded><![CDATA[<p>Valeria,<br />
What internal blog service/tool are you using? I&#8217;ve looked at: <a href="http://www.21publish.com/" rel="nofollow">http://www.21publish.com/</a> before and wonder if it is one you&#8217;ve seen. Probably.<br />
Years ago, we did some work in the groupware space and some time back i was doing some research and came across a link, with a useful diagram, at Wikipedia that you might find interesting and helpful.<br />
<a href="http://en.wikipedia.org/wiki/Collective_intelligence" rel="nofollow">http://en.wikipedia.org/wiki/Collective_intelligence</a><br />
I agree on the use of the conversation word&#8230; <img src='http://www.mpdailyfix.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /><br />
TJ</p>
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		<title>By: Valeria Maltoni</title>
		<link>http://www.mpdailyfix.com/the-marketing-conversation-starts-inside/comment-page-1/#comment-31791</link>
		<dc:creator>Valeria Maltoni</dc:creator>
		<pubDate>Wed, 14 Nov 2007 21:50:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.mpdailyfix.com/the-marketing-conversation-starts-inside/#comment-31791</guid>
		<description>Welcome to the conversation, TJ. I blogged asking if the word conversation was getting overused not long ago. I think as long as you actually do it -- have true conversations -- it&#039;s quite alright to use the word ;-)
Maybe a way to talk about it is in the measure and level of energy you make available to connecting.
I&#039;m working on a project to implement an internal blog at my company as an internal collaboration tool.
Thank you for breaking the ice in this warm autumn day. Now I&#039;m off to checking out your post.
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		<content:encoded><![CDATA[<p>Welcome to the conversation, TJ. I blogged asking if the word conversation was getting overused not long ago. I think as long as you actually do it &#8212; have true conversations &#8212; it&#8217;s quite alright to use the word <img src='http://www.mpdailyfix.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /><br />
Maybe a way to talk about it is in the measure and level of energy you make available to connecting.<br />
I&#8217;m working on a project to implement an internal blog at my company as an internal collaboration tool.<br />
Thank you for breaking the ice in this warm autumn day. Now I&#8217;m off to checking out your post.</p>
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		<title>By: TJ McCue</title>
		<link>http://www.mpdailyfix.com/the-marketing-conversation-starts-inside/comment-page-1/#comment-31790</link>
		<dc:creator>TJ McCue</dc:creator>
		<pubDate>Wed, 14 Nov 2007 20:57:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.mpdailyfix.com/the-marketing-conversation-starts-inside/#comment-31790</guid>
		<description>Valerie
What a terrific post. I love the music metaphor. I frequently refer to my meetings with clients as &quot;jam sessions&quot; and they always grin when i say it.
I run a small company, so i don&#039;t have an internal blog going, but my clients do. But, probably don&#039;t use it as much as they should.
In the article i just did for MarketingProfs (Seven Ways to Monitor Blog Conversations), i tried really hard to avoid the word conversation as it has become overused, to say the least. Lewis Green had some good points in his post about the day the conversation died. &lt;a href=&quot;http://www.mpdailyfix.com/2007/11/is_this_the_day_the_conversati.html&quot; rel=&quot;nofollow&quot;&gt;http://www.mpdailyfix.com/2007/11/is_this_the_day_the_conversati.html&lt;/a&gt;
I realize that an internal blog would be tough to show an audience here due to firewalls and such, but i&#039;ll go ask some internal bloggers i know and see if they would share some pointers and ideas of how they use it, how they&#039;ve structured it and share those in the comments.
</description>
		<content:encoded><![CDATA[<p>Valerie<br />
What a terrific post. I love the music metaphor. I frequently refer to my meetings with clients as &#8220;jam sessions&#8221; and they always grin when i say it.<br />
I run a small company, so i don&#8217;t have an internal blog going, but my clients do. But, probably don&#8217;t use it as much as they should.<br />
In the article i just did for MarketingProfs (Seven Ways to Monitor Blog Conversations), i tried really hard to avoid the word conversation as it has become overused, to say the least. Lewis Green had some good points in his post about the day the conversation died. <a href="http://www.mpdailyfix.com/2007/11/is_this_the_day_the_conversati.html" rel="nofollow">http://www.mpdailyfix.com/2007/11/is_this_the_day_the_conversati.html</a><br />
I realize that an internal blog would be tough to show an audience here due to firewalls and such, but i&#8217;ll go ask some internal bloggers i know and see if they would share some pointers and ideas of how they use it, how they&#8217;ve structured it and share those in the comments.</p>
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