http://www.mpdailyfix.com/the-intention-economy-customer-power-thats-driven-by-the-web/?utm_source=rss&utm_medium=rss&utm_campaign=the-intention-economy-customer-power-thats-driven-by-the-web Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/the-intention-economy-customer-power-thats-driven-by-the-web/comment-page-1/#comment-26735 vincent Tue, 27 Mar 2007 17:42:15 +0000 http://www.mpdailyfix.com/the-intention-economy-customer-power-thats-driven-by-the-web/#comment-26735 Good short article, encapsulating people power on the Web quite well. But ... where is the feature to send this to a friend??? Good short article, encapsulating people power on the Web quite well.
But … where is the feature to send this to a friend???

]]> http://www.mpdailyfix.com/the-intention-economy-customer-power-thats-driven-by-the-web/comment-page-1/#comment-26734 Elaine Fogel Mon, 26 Mar 2007 20:04:54 +0000 http://www.mpdailyfix.com/the-intention-economy-customer-power-thats-driven-by-the-web/#comment-26734 Good dialog. Gerry, I agree with Mark that this model would work well with products or services where the specs are well known and price and convenience are part of the overarching goal. I also agree that building relationships helps build trust and credibility between customers and vendors. How cost-effective is this new model? I'm curious. Good dialog. Gerry, I agree with Mark that this model would work well with products or services where the specs are well known and price and convenience are part of the overarching goal. I also agree that building relationships helps build trust and credibility between customers and vendors.
How cost-effective is this new model? I’m curious.

]]> http://www.mpdailyfix.com/the-intention-economy-customer-power-thats-driven-by-the-web/comment-page-1/#comment-26733 Ty Graham Mon, 26 Mar 2007 17:16:57 +0000 http://www.mpdailyfix.com/the-intention-economy-customer-power-thats-driven-by-the-web/#comment-26733 Soon, everyone is going to get blipd! Soon, everyone is going to get blipd!

]]> http://www.mpdailyfix.com/the-intention-economy-customer-power-thats-driven-by-the-web/comment-page-1/#comment-26732 Mack Collier Mon, 26 Mar 2007 13:54:07 +0000 http://www.mpdailyfix.com/the-intention-economy-customer-power-thats-driven-by-the-web/#comment-26732 "In The Intention Economy, the buyer notifies the market of the intent to buy, and sellers compete for the buyer's purchase. Simple as that." And that's fine if a customer already knows exactly what they want, all the features, etc, and just wants the lowest price and the best terms. But many customers do NOT know what they want. And many customers WANT to be advertised to. We like to shop. We like to see ads in magazines. What we DON'T like is 'interruptive' marketing. We don't like marketing that doesn't address our needs. We want to interact with companies that make an honest effort to interact with us and who want to get to know us. We want to build relationships with companies, we want to trust companies. When we need a car rental, we don't want to line up 10 rental companies against a wall and have them fight it out for our business. We want to have a RELATIONSHIP with one particular rental company that KNOWS us, and since they know us, they best serve our wants and needs. Personally I don't want to have a competition every time I'm ready to make a purchase. I want to have an existing relationship with one company that knows my wants and needs, and that I can trust to give me the best deal and the best service. “In The Intention Economy, the buyer notifies the market of the intent to buy, and sellers compete for the buyer’s purchase. Simple as that.”
And that’s fine if a customer already knows exactly what they want, all the features, etc, and just wants the lowest price and the best terms. But many customers do NOT know what they want. And many customers WANT to be advertised to. We like to shop. We like to see ads in magazines.
What we DON’T like is ‘interruptive’ marketing. We don’t like marketing that doesn’t address our needs. We want to interact with companies that make an honest effort to interact with us and who want to get to know us. We want to build relationships with companies, we want to trust companies. When we need a car rental, we don’t want to line up 10 rental companies against a wall and have them fight it out for our business. We want to have a RELATIONSHIP with one particular rental company that KNOWS us, and since they know us, they best serve our wants and needs.
Personally I don’t want to have a competition every time I’m ready to make a purchase. I want to have an existing relationship with one company that knows my wants and needs, and that I can trust to give me the best deal and the best service.

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