http://www.mpdailyfix.com/the-importance-of-a-web-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=the-importance-of-a-web-strategy Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/the-importance-of-a-web-strategy/comment-page-1/#comment-28960 daniel Tue, 10 Jul 2007 22:15:51 +0000 http://www.mpdailyfix.com/the-importance-of-a-web-strategy/#comment-28960 hi, Gavin, how are you? I think the examples are really better stories about 'brand experience' within web strategy, rather than web strategy itself. A teacher might get certain students to *physically* participate in lessons - this experience might aid cognition/retention/make it more fun - but this is just a tactic to support the school's overall strategy rather than the strategy itself, right? The important bit is the behind that, the strategy that asks: what tactics can we use to achieve our goals, with our goals, our budget, our unique circumstance? (eg. to make sure that our kids get well educated, that they engage in lessons, that they keep coming to school day after day & that they spread the message of the school elsewhere) The gimmickry of the two examples you give is just about knowing the audience you want & finding a way to excite them. On another site (eg. FT, or marketingprofs itself) you might be better off just concentrating on the top-quality content that feeds your audience's needs/cravings. Actually - I'd be interested to hear what 'gimmick' tactics you'd use to engage/excite the MP audience more? Thanks for a thought-provoking post! daniel hi, Gavin, how are you?
I think the examples are really better stories about ‘brand experience’ within web strategy, rather than web strategy itself. A teacher might get certain students to *physically* participate in lessons – this experience might aid cognition/retention/make it more fun – but this is just a tactic to support the school’s overall strategy rather than the strategy itself, right?
The important bit is the behind that, the strategy that asks: what tactics can we use to achieve our goals, with our goals, our budget, our unique circumstance? (eg. to make sure that our kids get well educated, that they engage in lessons, that they keep coming to school day after day & that they spread the message of the school elsewhere)
The gimmickry of the two examples you give is just about knowing the audience you want & finding a way to excite them. On another site (eg. FT, or marketingprofs itself) you might be better off just concentrating on the top-quality content that feeds your audience’s needs/cravings.
Actually – I’d be interested to hear what ‘gimmick’ tactics you’d use to engage/excite the MP audience more?
Thanks for a thought-provoking post!
daniel

]]> http://www.mpdailyfix.com/the-importance-of-a-web-strategy/comment-page-1/#comment-28959 Gavin Heaton Thu, 05 Jul 2007 21:18:14 +0000 http://www.mpdailyfix.com/the-importance-of-a-web-strategy/#comment-28959 All ... thanks for the feedback. While I am a great believer in starting small and trialling interactive and online applications, a small dose of upfront thinking can do wonders. Oh, and Cam and Drew, I have a feeling that it an application like that is cheaper to make than you think. Let me do some digging ;) All … thanks for the feedback. While I am a great believer in starting small and trialling interactive and online applications, a small dose of upfront thinking can do wonders.
Oh, and Cam and Drew, I have a feeling that it an application like that is cheaper to make than you think. Let me do some digging

]]> http://www.mpdailyfix.com/the-importance-of-a-web-strategy/comment-page-1/#comment-28958 Drew McLellan Thu, 05 Jul 2007 17:14:57 +0000 http://www.mpdailyfix.com/the-importance-of-a-web-strategy/#comment-28958 Gavin, Sometimes I think we get so caught up in the ROI and productivity discussions that we forget how important play can be, as a strategy. Just because it's fun doesn't mean it can't have a serious value. And it doesn't mean it cannot deliver customers right to your front door. And Cam...I wondered the same thing! Tom Gavin,
Sometimes I think we get so caught up in the ROI and productivity discussions that we forget how important play can be, as a strategy.
Just because it’s fun doesn’t mean it can’t have a serious value. And it doesn’t mean it cannot deliver customers right to your front door.
And Cam…I wondered the same thing!
Tom

]]> http://www.mpdailyfix.com/the-importance-of-a-web-strategy/comment-page-1/#comment-28957 Cam Beck Thu, 05 Jul 2007 16:45:59 +0000 http://www.mpdailyfix.com/the-importance-of-a-web-strategy/#comment-28957 That is pretty darned cool. Not to be the materialistic one of the bunch, but I wonder how much that cost to produce. That is pretty darned cool. Not to be the materialistic one of the bunch, but I wonder how much that cost to produce.

]]> http://www.mpdailyfix.com/the-importance-of-a-web-strategy/comment-page-1/#comment-28956 Lewis Green Thu, 05 Jul 2007 14:34:48 +0000 http://www.mpdailyfix.com/the-importance-of-a-web-strategy/#comment-28956 Gavin, Good post! I need to spend more time thinking and less time doing. Gavin,
Good post! I need to spend more time thinking and less time doing.

]]> http://www.mpdailyfix.com/the-importance-of-a-web-strategy/comment-page-1/#comment-28955 Mack Collier Thu, 05 Jul 2007 13:33:34 +0000 http://www.mpdailyfix.com/the-importance-of-a-web-strategy/#comment-28955 "And this is something that the web can do like no other channel. So if you think that a "web strategy" is not something applicable to your brand ... think again. And think harder." Good advice Gavin. Hopefully, companies are beginning to get past the idea that social media tools are 'neat toys to play with', and are beginning to understand how each can add value to their organization. I think we're starting to see that with blogs, as I am noticing more companies monitoring what bloggers are writing about them, and responding. “And this is something that the web can do like no other channel. So if you think that a “web strategy” is not something applicable to your brand … think again. And think harder.”
Good advice Gavin. Hopefully, companies are beginning to get past the idea that social media tools are ‘neat toys to play with’, and are beginning to understand how each can add value to their organization. I think we’re starting to see that with blogs, as I am noticing more companies monitoring what bloggers are writing about them, and responding.

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