Comments on: The Imaginable Warmness of Being Sacrum

By: The Dead Artist

The Dead Artist — Wed, 02 May 2007 06:35:10 +0000

Sadly, Marcus and Sacrum are no more. A ghost has taken their place.

By: Nedra Weinreich

Nedra Weinreich — Tue, 13 Mar 2007 04:59:06 +0000

You’re a good friend, Marcus, but Sacrum should follow his dream. The ad industry needs more unjaded, enthusiastic people like him.

By: Marcus Brown

Marcus Brown — Mon, 12 Mar 2007 11:05:33 +0000

Sorry, I’ve been away.
I’ve just had a very over excitement Sacrum on the phone (lovely chap but he does tend to get excited) telling me about this post.
All very interesting stuff. Why Sacrum would want to work in the advertising industry is beyond me. Heaven knows I’ve tried to talk him out of it, but he simply won’t listen. The fool.
I wouldn’t want to do it. But he does.

By: Nedra Weinreich

Nedra Weinreich — Mon, 12 Mar 2007 07:38:16 +0000

I agree with Gavin and Ann that the persona is all about Marcus demonstrating his social media and branding savvy, rather than just listing his credentials on a resume. The Geico caveman and Jack of Jack in the Box are just personas selling a product; in this case, Sacrum is “selling” Marcus.
Sacrum, thanks for stopping by and for your warm wishes. Best of luck with landing that job.
Stan, you’re not far off, but the more I think about it, the more he actually reminds me of Latke from the TV show Taxi than anyone else.

By: Stan Lee

Stan Lee — Sun, 11 Mar 2007 12:57:04 +0000

Sacrum’s Brand Warmness model is genius.
He reminds me a lot of Chance the gardener from the film Being There.

By: David Armano

David Armano — Sat, 10 Mar 2007 23:40:31 +0000

Let’s all remember that laughter is good for the soul. When I first came across Sacrum (Marcus), I figured him out as I am familiar with his personal brand of warmness.
But he made me laugh, and appreciate the amount of effort behind the persona. Whether it’s original or not, I see a person who really wants in the ad biz and that isn’t a bad thing when so many other people really should be getting out of it for our collective benefit.
Sacrum, keep those pencils sharp yes? Yes!

By: Sacrum

Sacrum — Sat, 10 Mar 2007 16:06:29 +0000

Lonelygril? I not knowing of such a person. She has no friends? We much send her much warmness.
Since small boy I looking for job in advertising agency of choiceness, but my uncle Georg is foremostly saying over my corpse! So I not do it! Uncle Georg is now gone! To Russia! I taking chances on a ad-venture!
Es ist nicht so einfach diese ganzen Markenüberlegungen auf Englisch zu machen, aber ich versuche es! Sie sollten es, zum abwechelung auf Deutch probieren Herr/Frau Barthox.
Mr, Marcus Brown is friendly to me and helping oftentimes with English. He is grumpiness. On the other hand side he can be niceness but not often.
I sending each on all of everyone of you warmness.

By: David Reich

David Reich — Sat, 10 Mar 2007 14:08:25 +0000

This is funny, but I suspect we’re all being Lonelygirled. Whoever he (or she) is, they’re getting lots of attention, which may be the goal. I doubt it’s about finding a job.

By: Ann Handley

Ann Handley — Sat, 10 Mar 2007 13:36:12 +0000

I totally agree, Gavin. This is wonderful stuff…. very creative, very smart selling from a guy who is using a hook to break through, and, as Gavin said, using the tools at hand to demonstrate that he knows how to develop an online brand.
p.s. I think “deceptive” is a bit too strong a word; I’d call it fiction.

By: Gavin Heaton

Gavin Heaton — Sat, 10 Mar 2007 10:10:34 +0000

Marcus has taken a very creative approach to landing a job … and has been employing social media to demonstrate a capacity to work with and develop an online brand. And in many ways Sacrum is a blogging in-joke.
But, there is a fascinating tension at work here between identity, authenticity and communication. The use of a persona has been a creative master stroke from my perspective — it has allowed Marcus to explore a range marketing and brand dimensions that fall outside of the domain (and voice) of his “personal” blog. It is almost like a “concept album” in blog form …
The biggest question is “who turns up for an interview”? Oh, and I wonder whether it costs twice as much for him to travel.