PJA and ITToolbox recently released the 3rd wave of research on social media and the IT professional. The first two surveys were focused on information consumption habits, specifically how Web 2.0 channels and communities–such as blogs, bulletin boards, wikis, and social networks–influence how IT makes purchase decisions.
We decided to have a little fun with it this time. We did ask a few information consumption questions, and yes, social media remains the most consumed and trusted source of information for IT, across geographies. But this time we focused more on the personal than professional: how do folks in IT spend their free time? What are their hobbies? What are they reading?
And, per the title of this post, what are they listening to?
Here is the top-10 playlist:
1. Hotel California
2. Summer of 69 (Bryan Adams)
3. Stairway to Heaven
4. Layla
5. Nothing Else Matters – Metallica
6. Viva La Vida (Cold Play)
7. Clocks (Cold Play)
8. Comfortably Numb – Pink Floyd
9. Imagine
10. Back in Black- AC/DC
Aside from an affinity for classic rock, turns out the IT community likes to read more than the average person, rates the History Channel as their favorite TV destination, and favors Barack Obama over John McCain for the upcoming presidential election. You can download the survey here.
Looks like the IT community has good taste in music.
Mike,
Maybe music tastes are another reason IT and marketing can’t get along.
Lois
Mike -
Most interesting that the majority of responders were from large companies and that Mash-ups, podcasts, Wiki’s were so high – now if they would only find a way to overcome the problem of storing the music and podcasts on a hard drive (mp3 or ipod) that did not have to be replaced overtime.
Lois,
Nice to hear from you…yes, I suppose we would have a very different list if we surveyed marketers (not a bad idea, by the way, to compare and contrast at that level).
Mike, Pretty interesting list of diverse music with Coldplay in there with AC/DC and Led Zeppelin. Can’t argue with the list although I would of loved seeing Bob Seger or Tom Petty make the list.