http://www.mpdailyfix.com/the-future-of-advertising-is-one-word/?utm_source=rss&utm_medium=rss&utm_campaign=the-future-of-advertising-is-one-word Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/the-future-of-advertising-is-one-word/comment-page-1/#comment-40646 Jason Coles - 3 Dogs Marketing Thu, 26 Mar 2009 14:43:38 +0000 http://www.mpdailyfix.com/the-future-of-advertising-is-one-word/#comment-40646 Good post Paul! I think you are absolutely correct about product placement and contextual ads. The landscape will change very soon regarding the 30 second ad spot and I am surprised more companies are not pushing and implementing product placement style ads. I also think a huge untapped market is more than one advertiser sharing the same 30 second spot. It would be along the lines of the same concept as product placement but they would share in the cost of the TV ad. For example the main advertiser pays for 80% of the cost of the ad and the smaller featured company pays the other 20%. UPS could promote their shipping services and show one of their drivers delivering a package that has the Amazon logo on the outside of the box. There are tons of other ideas I can think of, and I am sure you could too, and it would help defray some of the expense for the main advertiser without diminishing the message and effectiveness of the ad, and give the smaller featured company the opportunity to get in front of a large audience for a small investment. Amazon is probably not the best example, but I am sure you get the gist. Jason Coles 3 Dogs Marketing Good post Paul!
I think you are absolutely correct about product placement and contextual ads. The landscape will change very soon regarding the 30 second ad spot and I am surprised more companies are not pushing and implementing product placement style ads.
I also think a huge untapped market is more than one advertiser sharing the same 30 second spot. It would be along the lines of the same concept as product placement but they would share in the cost of the TV ad. For example the main advertiser pays for 80% of the cost of the ad and the smaller featured company pays the other 20%. UPS could promote their shipping services and show one of their drivers delivering a package that has the Amazon logo on the outside of the box.
There are tons of other ideas I can think of, and I am sure you could too, and it would help defray some of the expense for the main advertiser without diminishing the message and effectiveness of the ad, and give the smaller featured company the opportunity to get in front of a large audience for a small investment. Amazon is probably not the best example, but I am sure you get the gist.
Jason Coles
3 Dogs Marketing

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