Marketing to women isn’t dead – but, with men shopping more and starting to pay attention to the things women have long noticed, it might be time to call it “marketing to feminine brain traits” (a mouthful, I realize).
In a recently recorded interview on this topic, Maria Reitan of Purse Strings Radio and I discussed gender trends in marketing and how serving a woman’s way of buying today is even more likely to reach men, as well. In the course of our conversation, I mention a few brands that have already successfully addressed those changes in their marketing approaches.
To hear a bit more about the less gendered, but still women-driven marketing approach, take a listen.
Is Marketing to Women Dead
Is Marketing to Women Dead is answered as Author, blogger, speaker and marketing to women expert Andrea Learned how transparently marketing to women really serves the gender trend Andrea sees emerging today
Show Host:
Maria Reitan
Show: Purse Strings
Channel: Advertising
Click here to listen.
