Here’s a quiz for you:
Based on this tag line: “Combining the strategy, business processes, implementation, and technical support skills of a CRM systems integrator with the data management, analytic, and marketing skills of a database marketing service provider to deliver and operate closed-loop marketing and sales environment,” here’s the question: Which choice below best describes what this company does?
A. Something with technology.
B. Something with marketing.
C. It helps marketing and sales organizations more effectively work together.
D. I have no idea, but does it involve dwarfs?
E. Zzz… sorry, were you talking to me?
It’s C, of course, which most of you probably guessed. Or maybe, instead of picking an answer, you felt a little shock of recognition, because your own web site or blog or email copy is just as lifeless? Incomprehensible? Completely comatose?
At a time when companies are increasingly charged with creating remarkable content as a cornerstone of their marketing efforts, many of us still struggle. That’s why MarketingProfs has teamed up with our friends at Captains of Industry for the Incredibly Boring Web Content Challenge: Submit your dullest, least-inspired piece of pabulum to us to win a chance to have it “Captainized” for free.
“Even great products can sound dull if their story isn’t told well on the web,” says Ted Page, Principal and Creative Director of Boston’s Captains of Industry. The Challenge demonstrates “that it is possible to make any subject matter exciting and entertaining, helping clients attract the right customers to their sites.”
Here’s how it works: Submit your stuff to www.captainsofindustry.com/yawn or via email (yawn@captainsofindustry.com). Your boring stuff can be anything from a chunk of web content or a downloadable document—but participants must provide an active URL that is no more than 2 pages in length. We’ll pick the one that sets us to sleep instantly.
Deadline is March 8th, 2010.
Fine print: To submit, you must occupy an officer, marketing, or sales position at your company. Enter as often as you like, but only one entry will be chosen. More good stuff here.
I had something great to submit, but as I was thinking about it I dozed off. When I woke up, I had forgotten what it was.
LOL, SmartyPants.
[...] The Boring Web Content Challenge (mpdailyfix.com) [...]
[...] Boring Web Content Challenge, as I wrote about a few weeks ago, encouraged companies to submit their most lifeless, incomprehensible bit of web [...]
[...] Boring Web Content Challenge, as I wrote about a few weeks ago, encouraged companies to submit their most lifeless, incomprehensible bit of web [...]
Gee Anne – “milquetoast” – yes, I’m one in the >ten thousand that knows what that means. I’m just unsure whether that was clever on your part – meant to illustrate the point of your story – or just showing off. Hope it was the former.
Having read more blurbs than any one on the planet, I concur with the guts of your story. In the eighties “mission statements” came into vogue. Same meaningless crap. But at least one knew it.
Dear Ann
You sod! You are in my old “main” business and you know that we all speak like that because I’ve told you. Read my posts, damn it!
How else to you think we justify the £2,400 a day fees!?
Steve