Yesterday, I spent the morning reviewing submissions for the Incredibly Boring Web Content Challenge.
The Boring Web Content Challenge, as I wrote about a few weeks ago, encouraged companies to submit their most lifeless, incomprehensible bit of web writing (a web page, or press release, or email, or whatever) to win a chance to have a free makeover from our friends at Captains of Industry.
Submit they did (in spades!) and yesterday we plowed through all of them, searching for the worst of the lot. I mean “plowed” almost literally, by the way: Because reading through all the submissions, one at a time, required the same kind of effort necessary to move the thickest and heaviest objects. Like mud. Or wet cement.
Clearly: At a time when companies are increasingly charged with creating remarkable content as a cornerstone of their marketing efforts, many of us still struggle. But oh boy … was I struggling yesterday. To find meaning in the jargon. To keep my mind on task. To stay awake.
To give you a sense of the morning, our friends at Captains of Industry shot this video:
Reviewing Submissions for the Incredibly Boring Web Content Challenge from Captains of Industry on Vimeo
Look for an update on the finalists tomorrow.
Tags: boring web content challenge, captains of industry, Content, web content
Of the four finalists, I would select the Alberta Geological Survey! The site looks unprofessional ( as does The Nibble), but because it’s a government site (i.e. in the public interest), I think it would be nice for them to win the makeover. Besides, I’m a Canuck, so admittedly a bit biased.
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