Comments on: ‘The Basics’ May Be Enough To Make You Great http://www.mpdailyfix.com/the-basics-may-be-enough-to-make-you-great/?utm_source=rss&utm_medium=rss&utm_campaign=the-basics-may-be-enough-to-make-you-great Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: “The Basics” May Be Enough To Make You Great | Idea Sandbox http://www.mpdailyfix.com/the-basics-may-be-enough-to-make-you-great/comment-page-1/#comment-65980 “The Basics” May Be Enough To Make You Great | Idea Sandbox Mon, 22 Mar 2010 15:59:22 +0000 http://www.mpdailyfix.com/?p=21963#comment-65980 [...] article was originally published on the Marketing Profs Daily Fix Blog Post To Twitter [...] [...] article was originally published on the Marketing Profs Daily Fix Blog Post To Twitter [...]

]]> By: Elaine Fogel http://www.mpdailyfix.com/the-basics-may-be-enough-to-make-you-great/comment-page-1/#comment-63391 Elaine Fogel Mon, 15 Mar 2010 18:33:02 +0000 http://www.mpdailyfix.com/?p=21963#comment-63391 Paul, isn't it sad that it's come down to this? What's really going on? Has the business sector devolved so greatly that consumers and customers are thrilled just to receive the basics? Was it the recession that created this malaise in customer focus? Paul, isn’t it sad that it’s come down to this? What’s really going on? Has the business sector devolved so greatly that consumers and customers are thrilled just to receive the basics? Was it the recession that created this malaise in customer focus?

]]> By: Brett Duncan http://www.mpdailyfix.com/the-basics-may-be-enough-to-make-you-great/comment-page-1/#comment-62513 Brett Duncan Sun, 14 Mar 2010 02:41:40 +0000 http://www.mpdailyfix.com/?p=21963#comment-62513 I like the Goldilocks analogy; that'll stick with me. However, I don't agree with at least the implication of one of your points. I don't think customers ever take notice of someone who simply covers the basics. Expectations are expected, and therefore meeting them gets you nothing. Sure, in a relative landscape where covering the basics might still make you the best among your competitors, then you're the best choice. But you're still not something the customer is really gonna remember. Cuz you only meet expectations. With that said, I also don't think you have to meet every expectation. If you can go beyond expectations in a few categories, then customers are much more forgiving when you fall short in others. I don't think this was your point after reading all the way through the post, but this idea did strike me after the first couple paragraphs. Luke warm gets you nothing. The basics should be no one's goal. bd @bdunc1 I like the Goldilocks analogy; that’ll stick with me.

However, I don’t agree with at least the implication of one of your points. I don’t think customers ever take notice of someone who simply covers the basics. Expectations are expected, and therefore meeting them gets you nothing. Sure, in a relative landscape where covering the basics might still make you the best among your competitors, then you’re the best choice. But you’re still not something the customer is really gonna remember. Cuz you only meet expectations.

With that said, I also don’t think you have to meet every expectation. If you can go beyond expectations in a few categories, then customers are much more forgiving when you fall short in others.

I don’t think this was your point after reading all the way through the post, but this idea did strike me after the first couple paragraphs. Luke warm gets you nothing. The basics should be no one’s goal.

bd
@bdunc1

]]> By: Tips to Brew the Perfect Cup of Espresso | Grind, Brew & Drink http://www.mpdailyfix.com/the-basics-may-be-enough-to-make-you-great/comment-page-1/#comment-61972 Tips to Brew the Perfect Cup of Espresso | Grind, Brew & Drink Sat, 13 Mar 2010 02:25:44 +0000 http://www.mpdailyfix.com/?p=21963#comment-61972 [...] ‘The Basics’ May Be Enough To Make You Great (mpdailyfix.com) [...] [...] ‘The Basics’ May Be Enough To Make You Great (mpdailyfix.com) [...]

]]> By: uberVU - social comments http://www.mpdailyfix.com/the-basics-may-be-enough-to-make-you-great/comment-page-1/#comment-61858 uberVU - social comments Fri, 12 Mar 2010 20:14:15 +0000 http://www.mpdailyfix.com/?p=21963#comment-61858 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by allenweiss: RT @MarketingProfs 'The Basics' May Be Enough To Make You Great | MarketingProfs Daily Fix Blog http://ow.ly/1qf44h... Social comments and analytics for this post…

This post was mentioned on Twitter by allenweiss: RT @MarketingProfs ‘The Basics’ May Be Enough To Make You Great | MarketingProfs Daily Fix Blog http://ow.ly/1qf44h...

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