http://www.mpdailyfix.com/the-audience-participates/?utm_source=rss&utm_medium=rss&utm_campaign=the-audience-participates Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/the-audience-participates/comment-page-1/#comment-31234 Gavin Heaton Fri, 26 Oct 2007 01:40:43 +0000 http://www.mpdailyfix.com/the-audience-participates/#comment-31234 Gianandrea ... access to technology is a huge challenge. However, the SCALE of change, if not its pace is what is challenging (see for example this post/video. <a href="http://servantofchaos.typepad.com/soc/2007/09/shift-happens-2.html" rel="nofollow">http://servantofchaos.typepad.com/soc/2007/09/shift-happens-2.html</a> In the west we are seeing a massive change in the nature of power. As those in their 40s and 50s approach retirement, decision making will be taken up by an increasingly younger generation. While they may not have the private wealth of the baby boomers, they will certainly have huge INFLUENCE and responsibility across all levels of society. So yes, the "gray economy" will be important and influential, but I have a feeling that decision making power will have no choice but to shift to the younger generations. Gianandrea … access to technology is a huge challenge. However, the SCALE of change, if not its pace is what is challenging (see for example this post/video.
http://servantofchaos.typepad.com/soc/2007/09/shift-happens-2.html
In the west we are seeing a massive change in the nature of power. As those in their 40s and 50s approach retirement, decision making will be taken up by an increasingly younger generation. While they may not have the private wealth of the baby boomers, they will certainly have huge INFLUENCE and responsibility across all levels of society.
So yes, the “gray economy” will be important and influential, but I have a feeling that decision making power will have no choice but to shift to the younger generations.

]]> http://www.mpdailyfix.com/the-audience-participates/comment-page-1/#comment-31233 Michael Stewart Tue, 23 Oct 2007 11:49:27 +0000 http://www.mpdailyfix.com/the-audience-participates/#comment-31233 Fascinating insight - changing media consumption right there. M Fascinating insight – changing media consumption right there.
M

]]> http://www.mpdailyfix.com/the-audience-participates/comment-page-1/#comment-31232 gianandrea Tue, 23 Oct 2007 08:26:37 +0000 http://www.mpdailyfix.com/the-audience-participates/#comment-31232 Gavin, one issue to face for the future of the world is still the limited access to new technology in the countries where natality is higher. China is banning social network and search engine not respecting the ideology of the leading party. Africa is still 50 years after, other Asian countries struggles with censorships problems as well as with poverty and poor education level. That said, are we sure that the lucrative market is done by these young guys and girls and not by the 30s and 40s that may retire soon? Gavin, one issue to face for the future of the world is still the limited access to new technology in the countries where natality is higher.
China is banning social network and search engine not respecting the ideology of the leading party. Africa is still 50 years after, other Asian countries struggles with censorships problems as well as with poverty and poor education level.
That said, are we sure that the lucrative market is done by these young guys and girls and not by the 30s and 40s that may retire soon?

]]> http://www.mpdailyfix.com/the-audience-participates/comment-page-1/#comment-31231 Paul Barsch Mon, 22 Oct 2007 18:29:34 +0000 http://www.mpdailyfix.com/the-audience-participates/#comment-31231 Gavin, thanks for tackling a challenging subject. It's difficult to defend the relevance of today's educational system. That said, I may be in the minority, but I believe that each person is responsible for their own actions and will get out of it (education), what they put into it. I can also see, from this video post, why some professors ban laptops in the classroom... Gavin, thanks for tackling a challenging subject. It’s difficult to defend the relevance of today’s educational system.
That said, I may be in the minority, but I believe that each person is responsible for their own actions and will get out of it (education), what they put into it.
I can also see, from this video post, why some professors ban laptops in the classroom…

]]> http://www.mpdailyfix.com/the-audience-participates/comment-page-1/#comment-31230 Ann Handley Mon, 22 Oct 2007 16:13:15 +0000 http://www.mpdailyfix.com/the-audience-participates/#comment-31230 Pretty interesting, Gavin -- thanks for posting it. Audiences really are changing. My son is almost old enough to be sitting in one of those seats.. and I felt like I was watching him at work -- multitasking away. P.S. This line totally cracked me up, "I Facebook through most of my classes." lol @ "Facebook" as a verb! Pretty interesting, Gavin — thanks for posting it. Audiences really are changing. My son is almost old enough to be sitting in one of those seats.. and I felt like I was watching him at work — multitasking away.
P.S. This line totally cracked me up, “I Facebook through most of my classes.” lol @ “Facebook” as a verb!

]]> http://www.mpdailyfix.com/the-audience-participates/comment-page-1/#comment-31229 Lewis Green Mon, 22 Oct 2007 14:39:14 +0000 http://www.mpdailyfix.com/the-audience-participates/#comment-31229 Gavin, Thanks for sharing. Institutions always lag behind customers wants and needs. Forty years ago, my needs as a college freshman were ignored as well, and what I faced at the University had nothing to do with what was changing in my world. I believe the lesson here isn't that something new and different is happening. It isn't. Every generation from the beginning of time dealt and deals with change. Institutions, including businesses, lag behind because they fear change and cultures are slow to adapt to change, even within progressing and flexible institutions. I don't see any difference to that reality today than when I was a college freshman. What is true is that as we move into the future, change happens at an ever-faster pace. Gavin,
Thanks for sharing. Institutions always lag behind customers wants and needs. Forty years ago, my needs as a college freshman were ignored as well, and what I faced at the University had nothing to do with what was changing in my world.
I believe the lesson here isn’t that something new and different is happening. It isn’t. Every generation from the beginning of time dealt and deals with change. Institutions, including businesses, lag behind because they fear change and cultures are slow to adapt to change, even within progressing and flexible institutions.
I don’t see any difference to that reality today than when I was a college freshman. What is true is that as we move into the future, change happens at an ever-faster pace.

]]> http://www.mpdailyfix.com/the-audience-participates/comment-page-1/#comment-31228 CK Mon, 22 Oct 2007 14:19:47 +0000 http://www.mpdailyfix.com/the-audience-participates/#comment-31228 Gavin, great piece (not just the video but your thoughts). We (as in we marketers) are focused on what these technologies are doing insofar as the biz environment. Incredible when we think about the implications to academia. Much to think about so I'll likely weigh-in more after I've had some more caffeine this morning ;-). Gavin, great piece (not just the video but your thoughts). We (as in we marketers) are focused on what these technologies are doing insofar as the biz environment. Incredible when we think about the implications to academia.
Much to think about so I’ll likely weigh-in more after I’ve had some more caffeine this morning .

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