http://www.mpdailyfix.com/the-art-of-blog-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=the-art-of-blog-marketing Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/the-art-of-blog-marketing/comment-page-1/#comment-28059 Ruffle Bikini Sun, 15 Mar 2009 17:19:07 +0000 http://www.mpdailyfix.com/the-art-of-blog-marketing/#comment-28059 Business is certainly personal as Thales said. I have more business since joining my networking group b/c I am out and about often and talking to new people all the time. Business is certainly personal as Thales said. I have more business since joining my networking group b/c I am out and about often and talking to new people all the time.

]]> http://www.mpdailyfix.com/the-art-of-blog-marketing/comment-page-1/#comment-28058 Tammy Strnatka Fri, 01 Jun 2007 22:16:56 +0000 http://www.mpdailyfix.com/the-art-of-blog-marketing/#comment-28058 BTW - Happy Birthday! BTW – Happy Birthday!

]]> http://www.mpdailyfix.com/the-art-of-blog-marketing/comment-page-1/#comment-28057 Tammy Strnatka Fri, 01 Jun 2007 21:34:34 +0000 http://www.mpdailyfix.com/the-art-of-blog-marketing/#comment-28057 Hi Lewis. Great post. I can't believe the people I have met through blogging. It's been one of the most enriching experiences of my life. Working full-time and having a child doesn't leave much time for socializing. I have learned great things, met great people and been turned on to great products. Building a community is a wonderful thing and being able to share with others your likes and dislikes about products and services builds WOM and stronger loyalty. Viva La Blog! Hi Lewis.
Great post. I can’t believe the people I have met through blogging. It’s been one of the most enriching experiences of my life. Working full-time and having a child doesn’t leave much time for socializing. I have learned great things, met great people and been turned on to great products.
Building a community is a wonderful thing and being able to share with others your likes and dislikes about products and services builds WOM and stronger loyalty.
Viva La Blog!

]]> http://www.mpdailyfix.com/the-art-of-blog-marketing/comment-page-1/#comment-28056 Lewis Green Thu, 31 May 2007 18:34:51 +0000 http://www.mpdailyfix.com/the-art-of-blog-marketing/#comment-28056 Thales, Welcome from me to you and your beautiful country, Brazil. Right on! Business is personal. Thales,
Welcome from me to you and your beautiful country, Brazil. Right on! Business is personal.

]]> http://www.mpdailyfix.com/the-art-of-blog-marketing/comment-page-1/#comment-28055 Thales Thu, 31 May 2007 14:39:47 +0000 http://www.mpdailyfix.com/the-art-of-blog-marketing/#comment-28055 Greetings from Brazil. Great Post. I'm often asked what contributes to my online success and I can honestly say that business is very personal. Don't buy into the, "don't take it personal, it's just business attitude." Business is about creating authentic connections, at least that has been my experience. best of luck, Thales Greetings from Brazil. Great Post. I’m often asked what contributes to my online success and I can honestly say that business is very personal. Don’t buy into the, “don’t take it personal, it’s just business attitude.” Business is about creating authentic connections, at least that has been my experience.
best of luck,
Thales

]]> http://www.mpdailyfix.com/the-art-of-blog-marketing/comment-page-1/#comment-28054 Lewis Green Wed, 30 May 2007 19:35:56 +0000 http://www.mpdailyfix.com/the-art-of-blog-marketing/#comment-28054 Luc and David, I am a better person for knowing you both. P.S. Luc, you are right--conversation, listening and learning, not push. PPSS David, We are people who blog, not bloggers who are people. Great insight on your part. Luc and David,
I am a better person for knowing you both.
P.S. Luc, you are right–conversation, listening and learning, not push.
PPSS David, We are people who blog, not bloggers who are people. Great insight on your part.

]]> http://www.mpdailyfix.com/the-art-of-blog-marketing/comment-page-1/#comment-28053 David Reich Wed, 30 May 2007 17:43:59 +0000 http://www.mpdailyfix.com/the-art-of-blog-marketing/#comment-28053 Lewis, beautifully put. Although blogging is what made the initial connection for us all, it wasn't what really brought us together. And it's interesting that during the 5+ hours we were together, blogging only occasionally came up. Lewis, beautifully put. Although blogging is what made the initial connection for us all, it wasn’t what really brought us together. And it’s interesting that during the 5+ hours we were together, blogging only occasionally came up.

]]> http://www.mpdailyfix.com/the-art-of-blog-marketing/comment-page-1/#comment-28052 mindblob Wed, 30 May 2007 16:19:55 +0000 http://www.mpdailyfix.com/the-art-of-blog-marketing/#comment-28052 Lewis, I'm impressed... what a great insight. Yes I believe that adding a "human" value to brands is a natural (good) process as long as it is a 2 way conversation vs. good ol' push communication/marketing. I think you point an interesting process out in your post : empathy for a brand. In a way, "being your own brand" is a learning process that obviously leads to building relationships. Listening is a huge key. Learning on the "human side" essential. Whoever blogs knows that in a way "you get what you give"... and hopefully sometimes even a lot more. Lewis,
I’m impressed… what a great insight. Yes I believe that adding a “human” value to brands is a natural (good) process as long as it is a 2 way conversation vs. good ol’ push communication/marketing.
I think you point an interesting process out in your post : empathy for a brand. In a way, “being your own brand” is a learning process that obviously leads to building relationships.
Listening is a huge key.
Learning on the “human side” essential.
Whoever blogs knows that in a way “you get what you give”… and hopefully sometimes even a lot more.

]]> http://www.mpdailyfix.com/the-art-of-blog-marketing/comment-page-1/#comment-28051 Lewis Green Wed, 30 May 2007 14:16:20 +0000 http://www.mpdailyfix.com/the-art-of-blog-marketing/#comment-28051 Shane, that is really funny! Daniel, we all need to check our attitudes regularly. Life is hard and full of challenges but oh so much fun. Shane, that is really funny!
Daniel, we all need to check our attitudes regularly. Life is hard and full of challenges but oh so much fun.

]]> http://www.mpdailyfix.com/the-art-of-blog-marketing/comment-page-1/#comment-28050 Shane Wed, 30 May 2007 06:10:57 +0000 http://www.mpdailyfix.com/the-art-of-blog-marketing/#comment-28050 That's a powerful story. A marketer came into my office and said that selling isn't about relationships anymore ... haven't seen him since That’s a powerful story.
A marketer came into my office and said that selling isn’t about relationships anymore
… haven’t seen him since

]]> http://www.mpdailyfix.com/the-art-of-blog-marketing/comment-page-1/#comment-28049 Daniel Lee Wed, 30 May 2007 04:03:08 +0000 http://www.mpdailyfix.com/the-art-of-blog-marketing/#comment-28049 Really enjoyed your post Lewis, makes me double check my blogging attitude, tone and etiquette. Thank you, Daniel Really enjoyed your post Lewis, makes me double check my blogging attitude, tone and etiquette.
Thank you,
Daniel

]]> http://www.mpdailyfix.com/the-art-of-blog-marketing/comment-page-1/#comment-28048 CK Wed, 30 May 2007 01:26:58 +0000 http://www.mpdailyfix.com/the-art-of-blog-marketing/#comment-28048 B.L.: I'll be happy to bring you to "momma tree" anytime that works for us...you live here in NYC and it's really something to see (and share). B.L.: I’ll be happy to bring you to “momma tree” anytime that works for us…you live here in NYC and it’s really something to see (and share).

]]> http://www.mpdailyfix.com/the-art-of-blog-marketing/comment-page-1/#comment-28047 Lewis Green Tue, 29 May 2007 22:21:47 +0000 http://www.mpdailyfix.com/the-art-of-blog-marketing/#comment-28047 B.L., This is an amazing community. For those who may chastise us for "falling all over" each other, that isn't what is happening. In fact, we often disagree and sometimes even criticize ideas, thoughts and statements made on our community's blogs. Over a period of time, for me it will be one year next month, I have found a community that is smart, supportive and professional. Relationships between us have grown, and professional connections are turning into friendships. It started with a blog, a few posts, some comments here and there, and has grown into this. There is a lesson here for all who do not understand or accept the strength of relationship building in our personal and our business lives. There is profit to be made, both emotionally and monetarily for businesses that are smart. B.L.,
This is an amazing community. For those who may chastise us for “falling all over” each other, that isn’t what is happening. In fact, we often disagree and sometimes even criticize ideas, thoughts and statements made on our community’s blogs.
Over a period of time, for me it will be one year next month, I have found a community that is smart, supportive and professional. Relationships between us have grown, and professional connections are turning into friendships. It started with a blog, a few posts, some comments here and there, and has grown into this. There is a lesson here for all who do not understand or accept the strength of relationship building in our personal and our business lives. There is profit to be made, both emotionally and monetarily for businesses that are smart.

]]> http://www.mpdailyfix.com/the-art-of-blog-marketing/comment-page-1/#comment-28046 B.L. Ochman Tue, 29 May 2007 22:05:37 +0000 http://www.mpdailyfix.com/the-art-of-blog-marketing/#comment-28046 Lewis: What an excellent post, and lovely story. I'd have loved to be there. I agree, blogging has created a remarkable community of support, kindness, humor, friendship and fun. And I agree with you CK, it's because we can express our personalities and our views, and even our feelings on our blogs that we can connect. Lewis: What an excellent post, and lovely story. I’d have loved to be there.
I agree, blogging has created a remarkable community of support, kindness, humor, friendship and fun.
And I agree with you CK, it’s because we can express our personalities and our views, and even our feelings on our blogs that we can connect.

]]> http://www.mpdailyfix.com/the-art-of-blog-marketing/comment-page-1/#comment-28045 Lewis Green Tue, 29 May 2007 20:07:18 +0000 http://www.mpdailyfix.com/the-art-of-blog-marketing/#comment-28045 CB, CK, and Abraham: Great comments and thank you for helping us better understand the significance of blogging specifically and social media more generally. There is a better 'balance' we can strike and it's focusing on building relationships from the get-go and it nets into spending less budget dollars and building more trust/credibility. Yes, CK, I completely agree. But I think that in addition to cutting costs, when done correctly building relationships increases revenues, and it is measurable. When we begin sharing the "how" with our clients and the word begins to spread, more and more businesses will "get it" and will get on board. CB, CK, and Abraham:
Great comments and thank you for helping us better understand the significance of blogging specifically and social media more generally.
There is a better ‘balance’ we can strike and it’s focusing on building relationships from the get-go and it nets into spending less budget dollars and building more trust/credibility. Yes, CK, I completely agree. But I think that in addition to cutting costs, when done correctly building relationships increases revenues, and it is measurable. When we begin sharing the “how” with our clients and the word begins to spread, more and more businesses will “get it” and will get on board.

]]> http://www.mpdailyfix.com/the-art-of-blog-marketing/comment-page-1/#comment-28044 Abraham Tue, 29 May 2007 18:27:24 +0000 http://www.mpdailyfix.com/the-art-of-blog-marketing/#comment-28044 It is an art of establishing communication with your readers. It is an art of establishing communication with your readers.

]]> http://www.mpdailyfix.com/the-art-of-blog-marketing/comment-page-1/#comment-28043 CK Tue, 29 May 2007 18:01:50 +0000 http://www.mpdailyfix.com/the-art-of-blog-marketing/#comment-28043 Lew: First off, thank you and the community for the amazing act of kindness. I really am just astonished and so grateful (readers: the story is here: <a href="http://www.ck-blog.com/cks_blog/2007/05/speechless_and_.html" rel="nofollow">http://www.ck-blog.com/cks_blog/2007/05/speechless_and_.html</a> ) A lot of clients are asking me these days how best to 'connect' with their customers. Let's remember, I run a blog that not only talks best practices, but I'm free to express my personal views, and personality. Most brands and companies cannot do this...but they can connect as you've hit on here: "They share their human sides, build relationships, and become friends to and with their customers." See, brands -- even B2B where it's more of a "rational vs. emotional play" can be more 'human' in their communications (messaging, outreach, feedback loops, customer advisory boards, etc.). There is a better 'balance' we can strike and it's focusing on building relationships from the get-go and it nets into spending less budget dollars and building more trust/credibility (so, increasing brand equity). Again, it's different with each company, but the rule of relationships applies to all. It's somewhat of a new way of thinking and yet, it's the most natural mindset of all. Lew: First off, thank you and the community for the amazing act of kindness. I really am just astonished and so grateful (readers: the story is here: http://www.ck-blog.com/cks_blog/2007/05/speechless_and_.html )
A lot of clients are asking me these days how best to ‘connect’ with their customers. Let’s remember, I run a blog that not only talks best practices, but I’m free to express my personal views, and personality. Most brands and companies cannot do this…but they can connect as you’ve hit on here: “They share their human sides, build relationships, and become friends to and with their customers.”
See, brands — even B2B where it’s more of a “rational vs. emotional play” can be more ‘human’ in their communications (messaging, outreach, feedback loops, customer advisory boards, etc.). There is a better ‘balance’ we can strike and it’s focusing on building relationships from the get-go and it nets into spending less budget dollars and building more trust/credibility (so, increasing brand equity). Again, it’s different with each company, but the rule of relationships applies to all. It’s somewhat of a new way of thinking and yet, it’s the most natural mindset of all.

]]> http://www.mpdailyfix.com/the-art-of-blog-marketing/comment-page-1/#comment-28042 C.B. Whittemore Tue, 29 May 2007 17:44:57 +0000 http://www.mpdailyfix.com/the-art-of-blog-marketing/#comment-28042 Lewis, how absolutely beautiful and wonderful, and yet also so basic to society is about: connecting, sharing and relating. Thanks. Lewis, how absolutely beautiful and wonderful, and yet also so basic to society is about: connecting, sharing and relating. Thanks.

]]> http://www.mpdailyfix.com/the-art-of-blog-marketing/comment-page-1/#comment-28041 Lewis Green Tue, 29 May 2007 17:25:18 +0000 http://www.mpdailyfix.com/the-art-of-blog-marketing/#comment-28041 Toby, Nancy and Elaine, Thank you for participating and sharing your thoughts in this conversation. Great stuff! Nancy, I relate when you talk about soup. I don't know if Campbell's is better and I don't care. It's what my mom fed me, and it brings back memories. Elaine, I am truly blessed to know so many wonderfully kind bloggers. Toby, and you are one of them (so is Elaine). Social media does have a role to play in marketing, and I think that if businesses do it right, they can achieve measurable marketing goals. Doing so remains a viable, honest and important business goal. Businesses can build relationships (loyalty programs and grow new customers), create better products and services (listening and learning process), give customers a voice (VIP treatment) and serve their revenue goals with social media. I have personal experience in my own business doing so, and I suspect you do, too. Toby, Nancy and Elaine,
Thank you for participating and sharing your thoughts in this conversation. Great stuff!
Nancy, I relate when you talk about soup. I don’t know if Campbell’s is better and I don’t care. It’s what my mom fed me, and it brings back memories.
Elaine, I am truly blessed to know so many wonderfully kind bloggers.
Toby, and you are one of them (so is Elaine). Social media does have a role to play in marketing, and I think that if businesses do it right, they can achieve measurable marketing goals. Doing so remains a viable, honest and important business goal. Businesses can build relationships (loyalty programs and grow new customers), create better products and services (listening and learning process), give customers a voice (VIP treatment) and serve their revenue goals with social media. I have personal experience in my own business doing so, and I suspect you do, too.

]]> http://www.mpdailyfix.com/the-art-of-blog-marketing/comment-page-1/#comment-28040 Lewis Green Tue, 29 May 2007 17:24:56 +0000 http://www.mpdailyfix.com/the-art-of-blog-marketing/#comment-28040 Toby, Nancy and Elaine, Thank you for participating and sharing your thoughts in this conversation. Great stuff! Nancy, I relate when you talk about soup. I don't know if Campbell's is better and I don't care. It's what my mom fed me, and it brings back memories. Elaine, I am truly blessed to know so many wonderfully kind bloggers. Toby, and you are one of them (so is Elaine). Social media does have a role to play in marketing, and I think that if businesses do it right, they can achieve measurable marketing goals. Doing so remains a viable, honest and important business goal. Businesses can build relationships (loyalty programs and grow new customers), create better products and services (listening and learning process0, give customers a voice (VIP treatment) and serve their revenue goals with social media. I have personal experience in my own business doing so, and I suspect you do, too. Toby, Nancy and Elaine,
Thank you for participating and sharing your thoughts in this conversation. Great stuff!
Nancy, I relate when you talk about soup. I don’t know if Campbell’s is better and I don’t care. It’s what my mom fed me, and it brings back memories.
Elaine, I am truly blessed to know so many wonderfully kind bloggers.
Toby, and you are one of them (so is Elaine). Social media does have a role to play in marketing, and I think that if businesses do it right, they can achieve measurable marketing goals. Doing so remains a viable, honest and important business goal. Businesses can build relationships (loyalty programs and grow new customers), create better products and services (listening and learning process0, give customers a voice (VIP treatment) and serve their revenue goals with social media. I have personal experience in my own business doing so, and I suspect you do, too.

]]> http://www.mpdailyfix.com/the-art-of-blog-marketing/comment-page-1/#comment-28039 Elaine Fogel Tue, 29 May 2007 16:10:24 +0000 http://www.mpdailyfix.com/the-art-of-blog-marketing/#comment-28039 Lewis, the experience you've had connecting with others through blogging is truly amazing. I agree with you that sharing stories and building relationships are the keys to success in both our personal and business lives. Lewis, the experience you’ve had connecting with others through blogging is truly amazing. I agree with you that sharing stories and building relationships are the keys to success in both our personal and business lives.

]]> http://www.mpdailyfix.com/the-art-of-blog-marketing/comment-page-1/#comment-28038 Nancy Tue, 29 May 2007 15:41:17 +0000 http://www.mpdailyfix.com/the-art-of-blog-marketing/#comment-28038 Lewis, As usual, you nailed it. Marketing IS relationships. What makes me choose one brand of soup over another? Well, I can tell you it has more to do with the warm memories I have that are connected to that soup than the actual taste. I'm a writer at Deliver magazine and we recently ran a column about developing those relationships. <a href="http://delivermagazine.com/columns/2007/04/13/get-a-clue/" rel="nofollow">http://delivermagazine.com/columns/2007/04/13/get-a-clue/</a> It gives credit to the "Cluetrain Manifesto" for getting marketers to look at their 'mission' differently. In part it states, "Today's goal isn't moving product, it's having "conversations" with consumers, seeding your influence with the communities that count, adding value and honestly having something worth discussing." GOOD marketing makes us feel that we are part of the product -- that we have a real connection to it -- and if that's not building relationships, I don't know what is! Lewis,
As usual, you nailed it. Marketing IS relationships.
What makes me choose one brand of soup over another? Well, I can tell you it has more to do with the warm memories I have that are connected to that soup than the actual taste.
I’m a writer at Deliver magazine and we recently ran a column about developing those relationships. http://delivermagazine.com/columns/2007/04/13/get-a-clue/
It gives credit to the “Cluetrain Manifesto” for getting marketers to look at their ‘mission’ differently. In part it states, “Today’s goal isn’t moving product, it’s having “conversations” with consumers, seeding your influence with the communities that count, adding value and honestly having something worth discussing.”
GOOD marketing makes us feel that we are part of the product — that we have a real connection to it — and if that’s not building relationships, I don’t know what is!

]]> http://www.mpdailyfix.com/the-art-of-blog-marketing/comment-page-1/#comment-28037 Toby Tue, 29 May 2007 15:02:40 +0000 http://www.mpdailyfix.com/the-art-of-blog-marketing/#comment-28037 Lewis - Wonderful post. My favorite line - "The tool was blogging but the strategy that connects us is that of relationship building." - reinforces that social media can play a role in the marketing arena where strategies are held accountable and still maintain the authenticity of the conversation. Lewis – Wonderful post. My favorite line – “The tool was blogging but the strategy that connects us is that of relationship building.” – reinforces that social media can play a role in the marketing arena where strategies are held accountable and still maintain the authenticity of the conversation.

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