Many regular readers of The Daily Fix know about The Age of Conversation, the collaborative book of essays from more than 100 marketing bloggers, which came from an online conversation between Drew McLellan in Iowa and Gavin Heaton in Australia. The book, which we think was the first of its kind involving so many bloggers who had never met, raised more than $15,000 for Variety, the international children’s charity.
Drew and Gavin are at it again, and this time they’ve enlisted 237 of us, including many whose bylines we often see on these very pages.
Age of Conversation 2 debuts today.
The new book has essays on conversation from marketing pros from 29 states throughout the U.S. and from 14 other nations including Australia, Belgium, Canada, Denmark, France, India, Italy, Mexico, The Netherlands, Portugal, Singapore, Turkey, Ukraine and the U.K. It’s truly an international look at the role conversation plays in marketing as well as in our everyday lives.
The book will be available beginning today, just in time for holiday gift-giving. It’s in three formats …. an e-book, softcover and hardcover. All proceeds will again be donated to Variety, the international children’s charity.
Pricing for The Age of Conversation 2 is:
e-book: $12.50 ($10.00 going to charity)
paperback book: $19.95 ($8.02 to charity)
hardbcover book: $29.95 ($6.04 to charity)
Purchases can be made online at http://stores.lulu.com/ageofconversation.