Comments on: The 7 Must-Haves In Your Social Media Strategy

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Constancy painted that picture for him and provided for the eventual “aha” moment. From my perspective, the activity was pertinent toward “the One Thing” so sticking with it paid off.

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You have just described a process that I used in a consulting job this month. You have to start with the ONE THING. Companies often need branding well before they need a social media plan because they don’t know what they are selling.

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Constancy painted that picture for him and provided for the eventual “aha” moment. From my perspective, the activity was pertinent toward “the One Thing” so sticking with it paid off.

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By: club penguin

club penguin — Wed, 20 May 2009 05:39:37 +0000

I found this information helpful, but also very original. Especially the “one thing” step, I have never heard it put that way before, but I will be sure to use it often. Thank you for the advice!

By: Nicole

Nicole — Thu, 02 Apr 2009 02:54:11 +0000

Excellent article. I like how you suggested use of the Forrester Social Technographics Ladder. I have seen this posted in a few places both on twitter and blogs. Bravo
Nicole

By: Ronald Earl Wilsher

Ronald Earl Wilsher — Wed, 01 Apr 2009 16:50:53 +0000

Great info, Mr. J. Thanks for sharing.
Just have fun and be yourself, that’s all there is to it.
Thanks again.
Keep the faith and keep being YOU!
~Ronald
TrueBeliever & HopeDealer

By: Liz Sidor

Liz Sidor — Sun, 29 Mar 2009 20:47:24 +0000

Thanks for the great post, Jason! I will definitely refer to it when recommending social media to my clients.
I was thinking about social media along the same lines recently and wrote a post about how choosing the right social media space or medium depends upon the message or goals of the organization. (http://myprrevelations.wordpress.com/2009/03/14/medium-is-the-message/).

By: Jennifer Fong

Jennifer Fong — Tue, 24 Mar 2009 17:04:10 +0000

This is an AWESOME post! Thank you! I will be recommending it to all my clients.
Cheers!

By: olivier blanchard

olivier blanchard — Tue, 23 Dec 2008 19:50:19 +0000

Great checklist, Jason… But is it really a SocMed checklist or just, you know… just a good strategy checklist? With the exception of #4, the elements of the “work” you list are all marketing/business/brand workshop stuff – that should be already done long before you even get to the social media discussion, right?
A good first step might also be something like… Should this company/brand even play in the SocMed space? 1. Do they get it? 2. What do they hope to accomplish? 3. Are they willing to truly commit to it? 4. What will be the five most likely reasons they will fail in that space?
Let them do the brand work first, THEN figure out if they are ready for Social Media. If the answer is ‘not yet’, then you haven’t wasted their time. If the answer is ‘yes’ then you can hit the ground running.
Walking into a SocMed discussion with a client who isn’t already clear about #5 and #6 would not be a good start.

By: Andrew Ballenthin

Andrew Ballenthin — Tue, 23 Dec 2008 08:50:29 +0000

It’s great to see a professional with their feet on the ground in Social Media. Too many clients are buying into fluff that does nothing except take up their time and money. Your points are fantastic strategies and common sense rolled into an realistic 7 step approach.
Keep it coming!

By: Leah

Leah — Mon, 08 Dec 2008 16:48:19 +0000

Jason, great article. I’m responsible for determining our social media strategy at my company and was a little unsure of where to start. Looks like I’ll be talking to management to get our value prop/mission statement/other corporate slogan-type-pieces into ONE sentence before I go any further. Great advice!

By: Lara Kretler

Lara Kretler — Mon, 08 Dec 2008 11:08:47 +0000

Jason, thanks for the excellent post and accompanying strategy worksheet. I have been working on something similar (the worksheet) and definitely got some good ideas from yours. The “one thing” in particular is something I had not thought about. Bravo.

By: Shay West

Shay West — Sun, 07 Dec 2008 17:15:43 +0000

Jason: Keep up the awesome work! Your 7 Must-Haves is a great resource for all persons/businesses/etc who are considering social media as part of their marketing strategies. Thanks!

By: Michelle Walis

Michelle Walis — Sun, 07 Dec 2008 01:21:46 +0000

Hi Jason,
Thanks for the great post, you are right about boring is boring and interesting is interesting.Content not only has to be new but interesting as well, and it can be a struggle for the “One Thing” brand to be always new & interesting. That’s the challenge.

By: Jason Baer

Jason Baer — Fri, 05 Dec 2008 17:47:04 +0000

@francine Exactly. How can you engage transparently before you know what you’re about?
@Jim No question. Social media is blocking and tackling, not an overnight sensation. Post on ROI and long-term value of social media is on my blog.
@Richard I agree that the One Thing is the key to the whole deal. I’m glad you concur
@Karen, @Mark, @Jan – Thanks. Print out the worksheet and send it around. Go for it.

By: Jan Richards

Jan Richards — Fri, 05 Dec 2008 16:17:30 +0000

Perfect – thanks! Will share this with others who can use the information, as well.

By: Mark Kizelshteyn

Mark Kizelshteyn — Fri, 05 Dec 2008 16:01:37 +0000

This is an excellent and keen piece! I recommended this read to all of my colleagues.
The simplicity of following steps is what people overlook — it is good to be reminded of how effectual organization and the big picture can be.

By: Karen Snyder

Karen Snyder — Fri, 05 Dec 2008 04:35:14 +0000

This is a very clear concise article, really helpful. I may even forward it to some folks who really don’t get it : )

By: Jeunelle Foster

Jeunelle Foster — Fri, 05 Dec 2008 03:24:46 +0000

Love the time and effort you took to bring us this detailed and informative blog.
An enjoyable read, nice work.

By: Richard Reeve

Richard Reeve — Fri, 05 Dec 2008 02:56:22 +0000

Step Five: The One Thing… This is so crucial to remained focused upon. I had an interesting reward earlier when someone in my network recognized how different modes of social media publishing I do were in fact linked and relevant to each other. Constancy painted that picture for him and provided for the eventual “aha” moment. From my perspective, the activity was pertinent toward “the One Thing” so sticking with it paid off.