http://www.mpdailyfix.com/the-3-sides-of-the-community-coin/?utm_source=rss&utm_medium=rss&utm_campaign=the-3-sides-of-the-community-coin Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/the-3-sides-of-the-community-coin/comment-page-1/#comment-27063 Mack Collier Wed, 11 Apr 2007 03:42:26 +0000 http://www.mpdailyfix.com/the-3-sides-of-the-community-coin/#comment-27063 Mario I think you can break down the customer group further into those that have little to no loyalty to the product, and the other end of the spectrum, those that evangelize the company/brand/product. I think the key is to empower the evangelists to let them work their magic in the customer community, and to also give the community a way to conversate with the company. Both the company and the community have different views on how each should interact, and each have their own sets of wants and needs. But when the two groups start to communicate, they begin to understand each other, and slowly their wants and needs begin to align. The marketing becomes more efficient, because the company is speaking more in the community's voice, rather than their own. But you know all this, which is why LinkedIn was smart enough to snap you up ;) Mario I think you can break down the customer group further into those that have little to no loyalty to the product, and the other end of the spectrum, those that evangelize the company/brand/product.
I think the key is to empower the evangelists to let them work their magic in the customer community, and to also give the community a way to conversate with the company. Both the company and the community have different views on how each should interact, and each have their own sets of wants and needs.
But when the two groups start to communicate, they begin to understand each other, and slowly their wants and needs begin to align. The marketing becomes more efficient, because the company is speaking more in the community’s voice, rather than their own.
But you know all this, which is why LinkedIn was smart enough to snap you up

]]> http://www.mpdailyfix.com/the-3-sides-of-the-community-coin/comment-page-1/#comment-27062 Valeria Maltoni Tue, 10 Apr 2007 19:22:14 +0000 http://www.mpdailyfix.com/the-3-sides-of-the-community-coin/#comment-27062 There is an interesting discussion on the treatment of membranes vis-à-vis the psychology of human relationships in a book by Toru Sato. It's titled 'The Ever-Transcending Spirit'. If you can get passed the title, you will learn about how we construct relationships, steal and give energy to each other, and human development. I think, ultimately, that's what you're talking about. Conversations taking place in groups. The separation to me indicates the different focus and language adopted -- i.e., insider and outsider; technical expert and audience; producer and consumer. All in fact, part of the same community and population, under different names/banners. There is an interesting discussion on the treatment of membranes vis-à-vis the psychology of human relationships in a book by Toru Sato. It’s titled ‘The Ever-Transcending Spirit’.
If you can get passed the title, you will learn about how we construct relationships, steal and give energy to each other, and human development.
I think, ultimately, that’s what you’re talking about. Conversations taking place in groups. The separation to me indicates the different focus and language adopted — i.e., insider and outsider; technical expert and audience; producer and consumer. All in fact, part of the same community and population, under different names/banners.

]]> http://www.mpdailyfix.com/the-3-sides-of-the-community-coin/comment-page-1/#comment-27061 Ron E. Tue, 10 Apr 2007 15:15:52 +0000 http://www.mpdailyfix.com/the-3-sides-of-the-community-coin/#comment-27061 Hey Mario, interesting stuff... Personally I usually include (either within the Consumer side, or as a whole new group) the "consumer-group". This is the new formed group that comes as a result of bonds between members. From what I've seen (as I'm sure most of you) once a community bond is formed the whole consumer base acts accordingly (to not bluntly say differently). As if they have a new consciousness and behavior patterns. Just my two cents, Ron E. <a href="http://brandcurve.com" rel="nofollow">http://brandcurve.com</a> Hey Mario, interesting stuff… Personally I usually include (either within the Consumer side, or as a whole new group) the “consumer-group”. This is the new formed group that comes as a result of bonds between members.
From what I’ve seen (as I’m sure most of you) once a community bond is formed the whole consumer base acts accordingly (to not bluntly say differently). As if they have a new consciousness and behavior patterns.
Just my two cents,
Ron E.
http://brandcurve.com

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