Comments on: Ten Basic Steps To an Easy AND Effective Crisis Plan

By: Home_Security_Systems

Home_Security_Systems — Sat, 03 Oct 2009 05:56:03 +0000

Wow! Its a fabulous post which is very creative and one of the best informative one.I really appreciate the ten basic steps and it really works which I have seen before.You should have to give more post on it.Thanks for the effective post.Keep up blogging cont…………=(::)=

By: iMergent456

iMergent456 — Sat, 26 Sep 2009 05:38:24 +0000

Hi! Ten steps are really ten dynamic steps which give me innovative ideas on crisis plan so this is really easy to understand for the newbies like me.Thanks for the creative one.Keep up post continue and stay tune with us…….:)

By: Veronica Kraushaar

Veronica Kraushaar — Fri, 11 Sep 2009 10:02:04 +0000

With the many cases of food contamination, recalls etc in our fresh food industry, these plans are MUST-HAVEs for our clients. Your suggestions are right on, but I would make one more: be sure to get media training. The media can kill you with the tough questions. Knowing the right answer is one thing: being self-assured, sounding honest and open when faced with a mike, is another.

By: gianandrea facchini

gianandrea facchini — Thu, 03 Sep 2009 07:06:41 +0000

I would focus more on preventing crisis through knowledge.
Most companies can spot some area of potential crisis well in advance and detect best defense.
I believe that monitoring market and customers thoughts can help in preventing (Disclaimer: monitoring is what my company core business)
This is what I suggest to my clients: look internally, define crucial area, monitor those area, build case and staff, put everything in a drawer, refresh from time to time.

By: Karen Bacot

Karen Bacot — Mon, 31 Aug 2009 17:48:50 +0000

Great post for communications crisis management. Any advice for operations crisis management? I often wonder why airlines and banks and financial planning firms, etc. are NEVER prepared for crisis, so just when you need your brand to perform its best, the people on the front lines get reactionary and rude when confronted with irate customers. This is always the moment I switch brands.

By: Ellen Rossano

Ellen Rossano — Sun, 30 Aug 2009 13:21:25 +0000

Great post, Beth, and great chat this week. The best way to deal with a crisis is to plan for it! It’s time for the massive 3-ring binder to become a doorstop and for the plan to become an ongoing conversation. A plan is great, but if folks don’t practice, and don’t have ongoing conversations about “What if?” they are going to get caught out, and the crisis will potentially be worse.

By: Strategic Growth Advisors

Strategic Growth Advisors — Fri, 28 Aug 2009 03:39:49 +0000

Thanks for the really insightful post, Beth.
This is one piece of information marketers all over the world will find very useful.
I would just like to emphasize that whether you’re a tenderfoot entrepreneur or a veteran business player, these ten basic steps are very much a great addition to your crisis management plan.

By: Jason Baer

Jason Baer — Fri, 28 Aug 2009 01:38:32 +0000

Killer stuff Beth. Really useful post. I’d add that the crisis plan needs to include protocols for content creation in different formats. One of the truisms of social media crisis management is that you have to respond at the flash point, not in an asynchronous fashion. If it breaks on YouTube, you need to respond on YouTube, not with a press release. So, someone in your organization needs to be able to get a video created and uploaded FAST. I’d include video, audio, tweets, blogs, etc. in the matrix of potential messages.

By: dominic

dominic — Thu, 27 Aug 2009 18:48:42 +0000

Thanks for this practical advice.
One thing I would had is that brands should really work on crisis prevention.
If you’re already known and trusted in your target communities, you’ll find help to fight the crisis.
Fewer people will spread rumors on people they know.
Best

By: Elaine Fogel

Elaine Fogel — Thu, 27 Aug 2009 17:23:47 +0000

With all the focus on new media these days, organizations can’t forget these traditional PR basics. I think we definitely have to develop shorter, leaner and more effective plans for almost everything today. Thanks for reminding us about crisis management.