Comments on: ‘Targeting’ Women Indeed: Satirical Wisdom

By: Verronica

Verronica — Wed, 22 Apr 2009 04:44:03 +0000

I appreciate the concern which is been rose. The things need to be sorted out because it is about the individual but it can be with everyone.
Verronica
Baby Shower Invitations

By: Marketing Diva Deb

Marketing Diva Deb — Fri, 17 Apr 2009 16:48:58 +0000

Recently read where a branding agency spokesMAN(!) was quoted, “We did a focus group to figure out what appeals to women, our target market.”
The answer? “We found women love cute & fluffy animals!!”
Wow – that was insightful. Something to build an entire brand around.
After the astonding results were revealed the agency then chose a smelly, non-fluffy barnyard animal for their client’s “mascot” … I kid you not.
Hysterical…and yet not in a good (nor effective) way!!
Some agencies haven’t a clue…..maybe I should send them this post!!!

By: rob

rob — Fri, 17 Apr 2009 16:42:52 +0000

We’ve had two articles about us claiming we know what women want and I can’t wait to buy this book since I have not the slightest clue…..
The question I had for the group…. Do you think younger women influence older women more than the other way around?…or do looks play a role in womens’ credibility towards each other? How do you separate the influencers from the followers?

By: Christina Viering

Christina Viering — Fri, 17 Apr 2009 01:57:30 +0000

Women are the target. We have jobs now, so we are the latest marketing object. And we buy into it.

By: Carol Doms

Carol Doms — Wed, 15 Apr 2009 21:31:07 +0000

Read this article yesterday, shared it.
But I had to laugh out loud when I saw a yogurt ad last night with Jamie Lee Curtis. (Not the example she gave)
I will never look at at Yogurt commercials the same (sane?) way again.

By: Andrea Learned

Andrea Learned — Tue, 14 Apr 2009 16:47:49 +0000

Her work is definitely viral. Once you see it – you just have to send it to a few people. That’s why I think there is something to this sort of satire. We see ourselves in it, as marketers trying to get just the right tone. So many of the brands she “roasts” have likely done tons of research, and think they got it “just right” – so it just goes to show. Wisdom comes from interesting places.

By: KJ Rodgers

KJ Rodgers — Tue, 14 Apr 2009 16:34:53 +0000

Sarah Haskins is too funny. “* most women don’t find eating yogurt the answer to all life’s problems.” Perhaps more companies need to rethink their tactics

By: Stuart Foster ~ The Lost Jacket

Stuart Foster ~ The Lost Jacket — Tue, 14 Apr 2009 13:42:18 +0000

I love Sarah Haskins, and am so glad more people are finding out about her. My gf introduced me to target women and I was pretty much instantly in love with the sketches.
Satirically, she is deadly accurate and has the tendency to eviscerate some more surreal advertising. My all time favorite is “Jewelry Face”…