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This headline, sent to me by a colleague, appeared in a recent issue of the Wall Street Journal: "Should You Outsource Your Company Blog?" Like most questions addressed in communications, marketing and other similar fields, the answer is -- Maybe....
I am a stickler for marketing and sales results. Everything we do should be measured, including our social media and social networking efforts. If what we do doesn't return ROI, we should stop doing it. Of course, to measure ROI,...
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