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I once had a co-worker recount the tale of her junior account position at a 4A’s agency. Her account was for a well known brand of… well…tampons. Evidently, the team brainstorming sessions (comprised largely of men), yielded many unfortunate and...
Congratulations! Now is the time to reap the benefits of your many years studying up on marketing to women. We are seeing bits and pieces of evidence that men are beginning to shop more like women. ...
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