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Some weeks ago I was contacted by Ann Handley, Chief Content Officer here at MarketingProfs, who said she needed a "handyman" to assist her with her ANNARCHY blog. Of course, I was happy to oblige....
You're an employee of a company. You're on LinkedIn, you're blogging on themes of professional interest, you're Twittering. Suddenly, your boss "gets it" (yay!) and wants to do the social media thing also....
Some months ago, I wrote a blog post (on my pharmaceutical consulting blog) on the importance of professional networking, especially as a "safety net" during times of corporate uncertainty....
I've been getting a lot of requests for friends on various social networks lately. You probably have been too - there seems to be an explosion of interest lately, particularly on Twitter....
About Marketing with Twitter, Google Docs for SEO, who are The Connectors and why you need them... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's...
You won’t know how useful a tool cam be to you until you test drive it. Then it might turn out to be high performance, just like a car. Take Twitter. This extremely versatile tool is ready to be used...
Twitter is often lambasted as a frivolous application that is jam-packed with useless information like what I had for dinner. Just like any conversation between friends, the many overflowing micro-conversations contain both the mundane and the truly profound. The mundane...
Neuroscientists have shown in study after study, that multi-tasking isn’t helping us be more productive, but in fact, is making us dumber. Are some Web 2.0 tools, with their promise of instant connectivity, notification, and collaboration adding fuel to the...
To Starbucks: Media blasts won't help your bottom line Starbucks is a company I try to hard to hate, but can't, which is more than I can say for most....
Is microblogging the latest fad or the next big thing? Microblogging is just like regular blogging, except it’s limited to 140 characters. The leader in the space is Twitter ....
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